This is a time line created for the research about Management of PR for my masters course

1. Personal Learning
Network
COMM 503
@Yuliya_Mass

2. Definition of Personal
Learning Network:
O Personal Learning Network is a group of people
who can contribute to my research by sharing
topic-related information with me, challenging me
with questions during my research, and providing
their knowledge and expertise (Tobin, 1998).
Tobin, Daniel R. (1998). Building Your Personal Network . retrieved May 8, 2013 , from Corporate Learning
Strategies Web Site: http://www.tobincls.com/learningnetwork.htm

3. Topic Area and Rationale:
O Topic: Management of negative public
relations (PR) online.
O Rationale: I have chosen this topic
because some members of our class
seem to be dealing with this challenge as
they manage PR in their organizations. I
hope that my finding will be helpful to our
class in our communications careers.

4. Schedule/Milestones (1)
Project Milestone Tool Name Description Date/s
- identify twitter users who are tweeting about management of
online PR (both positive and negative),follow them
- the search can be done by trying various hash tags such as:
#goodPR| #badPR| #PR| #managingPR| #onlinePR|
#stakeholdermanagement |
- if the hashtag seems popular and appears frequently, create
Search Engine Optimization for it using Hootsuite
- the search can be done by typing various PR related words
in the search box on the actual twitter account
- look at the people who twitter users follow and follow them
as well if they seem reliable
- read the threads of users who tweet PR and see whether
there are any identifiable trends
- search for videos related to the management of PR (news,
stories by companies)
- search for on average 5 minute videos that talk about the
management of online PR
Research Twitter
YouTube
Friday, May 10-Monday, May 13

5. Schedule/Milestones (2)
Project Milestone Tool Name Description Date/s
- type in the search field various words or statements related
to the “management of PR”
- examine the sites that appear on the first 2 pages
- bookmark the webpages or articles that are related to my
topic
- if the articles appear in Wordpress, follow the users (blogger)
- skim through some blog posts and identify whether the post
was a onetime opinion or a theme that keeps coming up
- if it is a onetime opinion, copy and paste the link to the
general list of articles
if it is a recurring theme, follow the user and check the profiles
of his followers.
- check for the links in the blog and see if they can bring to
more users with similar posts
Friday, May 10-Monday, May 13Wordpress or
blogs
Google search

6. Schedule/Milestones (3)
Project Milestone Tool Name Description Date/s
- prepare for the class presentation on Friday
- create a list of people I am following on twitter and blogs
- create a list of other websites
- create a presentation summarizing work in progress
- update PLN according to Dr. Gow’s comments
Presentation - Present the results to the class Friday, May 17
- follow the updates of the users identified on tweeter, blogs,
and other websites
- engage with the users to find more information
Analysis - summarize the various business cases about PR
management
Saturday, May 25 – Saturday, June 1
- create report
- share with Dr. Gow and the rest of the class
- submit or upload the final report
- submit updated PLN
Report and PLN
submission
Sharepoint
slideshow
Friday, June 7
Research
continues
Friday, May 17- Friday, May 24
Report preparation Sunday, June 2- Friday, June 7
Work in progress –
presentation
preparation
Twitter, blog,
RSS
Tuesday, May 14- Wednesday, May 15
Creating the
presentation
Thursday, May 16

7. Individual Learning Artifact:
In order to engage with people on my network, I would
do the following:
O Twitter- retweet their tweets; ask open ended
questions with hashtags that are used by them;
O Bloggers and other online sources: comment on
their blogs; Write a blog about the topic and
hyperlink the article in it
O Share Point – I will create an online SharePoint
account where I will share my final findings in terms
of power point slide deck

8. Group Collaboration Plan:
O When doing my research I will also keep an eye
on any information about stakeholder
relationships, public and private sector
partnerships, and engagement ideas between
the public and universities.
O If I see the above related topics, I will share the
link to the articles with my group using hashtag
(#COMM503_C1).

9. Follow me @Yuliya_Mass for further
details about my research!