a simple grain case

1. Microsoft Excel 11.0 Sensitivity Report
Worksheet: [Super Grain Ad Mix_T.xls]Sheet1
Report Created: 2/20/2008 4:39:16 PM
Adjustable Cells
Final Reduced Objective Allowable Allowable
Cell Name Value Cost Coefficient Increase Decrease
$B$5 Number of Ads Spots 0 -50 1300 50 1.00E+030
$C$5 Number of Ads Ads 20 0 600 150 50
$D$5 Number of Ads Supplement Ads 10 0 500 300 33.33
Constraints
Final Shadow Constraint Allowable Allowable
Cell Name Value Price R.H. Side Increase Decrease
$E$11 Ad Budget Spent 4000 3 4000 1000 1500
$E$12 Fee Budget Spent 1000 5 1000 600 200
shadow price is amount by which totaql eposure will increase for every unit of increase in consraint calculated in she

2. ease in consraint calculated in sheet 1 ie total exposures

3. Super Grain Advertisment Mix
TV Magazine Sunday
Spots Ads Supplement Ads
Number of Ads 0 20 10
Exposures Per Ad 1300 600 500
(1000's)
Budget
Cost Per Ad (1000's) Spent
Ad Budget 300 150 100 4000 <=
Fee Budget 90 30 40 1000 <=
Max TV Spots 5
Total Exposures 17000

4. Budget
Available
4000
1000

5. Super Grain Advertisment Mix
TV Magazine Sunday
Spots Ads Supplement Ads
Number of Ads 0 0 0
Exposures Per Ad 1300 600 500
(1000's)
Budget
Cost Per Ad (1000's) Spent
Ad Budget 300 150 100 0 <=
Fee Budget 90 30 40 0 <=
Young Children 1.2 0.1 0
Parents 0.5 0.2 0.2
Max TV Spots 5
Total Exposures

6. Budget
Available
4000
1000