Presentation about Mobile Commons by Jed Alpert @ March 2010 501 Tech Club NYC meeting

1. connect • engage • measure http://en.wikipedia.org/wiki/Fullerene 3/17/10

4. Media: Put the Call to Action Anywhere/Everywhere Center for Community Change

5. Connect: Text JUSTICE to 30644 Center for Community Change

6. House Calls House Parties 100’s of thousands of Advocacy Calls Thousands of Local House Parties Around a Political Event Engage: Center for Community Change did… All From The Mobile Joiners

7. Profile: Collect and Save Data

8. Connect: Use That Data for Targeted Messaging

9. World Wildlife Fund uses Mobile Commons me: EARTH 69866: WWF: Thanks for signing up for Earth Hour Alerts! Mark your calendars for March 27 th ! Send us your email address to get latest news. Reply ‘STOP’ to unsub. me: [email_address] 69866: WWF: Thanks for sending us your email address. If you want to receive local updates about earth hour – send us your current zip code. me: 10001 69866: WWF wants to know which species is ur favorite? Reply with ur favorite species here to get exclusive mobile updates! me: dolphin 69866: Thanks for telling us ur favorite species! Want 2 learn more? Visit the WWF species page @ WorldWildlife.org/Species or reply with ur email address 2 subscribe. CRM Profile Phone # Email address Likes & interest targeting Increase newsletter reach Redirect to web (or apps) Drive traffic to private/public partners hips Social networking call-to-action Website EmailNewsletter Television & Radio Geo-targeting Day part targeting List building New broadcast following user signup

11. Citizen Journalism: Reach Experts and Sources Anytime/Anywhere

12. Sources: Original studies and Nickerson (2007) Get Out The Vote Mobilization Strategy Treatment-on-Treated Effect Cost per Contact Cost per Vote Study Text Messaging 4% $0.13 $1.62 Dale and Strauss (2006) “ Quality” Phone Calls 4-5% ~$1 ~$20 Youth Vote Coalition, Nickerson (2006) Door-to-door Canvassing 7-9% $2.50 ~$30 Gerber, Green and Nickerson (2003); Gerber/Green (2000b) Leafleting 1.2% $0.38 $32 G/G (2000b); Nickerson, Friedrichs and King (2006) Mail ~0.6% $0.40 $67 Gerber and Green (2000a)

13. Measure. Measure. Measure.

15. Web Integration

20. Use Case : Blue Ocean Institute Mobile | Web | Facebook FishPhone: Text Fish + Halibut to 30644

22. Text: LOOKUP + Label To 69866 NRDC

23. Taxi TV

24. On Taxi Tops

25. On Packaged Goods

26. Key Customers Public Interest Arts & Culture Consumer Brands Labor Unions Health & Human Services Associations Politics Faith Based Conservation