Amit Kumar, unSEXY Presentation

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The document discusses wisdom for small and medium sized businesses (SMBs) across four topics: time, money, economy, and mindset. It notes that SMB owners have little time and juggle many tasks, so products should integrate with their workflows. It also advises understanding SMBs' modest expectations but willingness to invest in growth, as well as the economic challenges they face. Finally, it suggests speaking to SMBs in plain language and gaining their trust through personal recommendations. The document promotes Lexity's platform for merchants to outsource services like onboarding, billing and reporting.

Technology Economy & Finance

Wisdom about SMBs
(and how to apply it)

Amit Kumar @

@akumar lexity.com

app outsource your
platform merchant setup,
focus on your
core product.

Proprietary and Conﬁdential lexity.com

Time

Money

Economy

Mindset
@akumar lexity.com

Time

Always juggling many balls at once

@akumar lexity.com

Time

Always juggling many balls at once

Don’t have contiguous chunks of time

@akumar lexity.com

Time

Always juggling many balls at once

Don’t have contiguous chunks of time

Second chances are harder to come by

@akumar lexity.com

Time

Push notiﬁcations and tasks over email -
instead of waiting for them to login.

@akumar lexity.com

Time

Push notiﬁcations and tasks over email -
instead of waiting for them to login.

Design around the length of a ‘coffee
break’ - that’s how long they’ll have.

@akumar lexity.com

Money

‘Modest’ expectations of success

@akumar lexity.com

Money

‘Modest’ expectations of success

More likely to pay for increased sales

@akumar lexity.com

Money

‘Modest’ expectations of success

More likely to pay for increased sales

Understand ROI, but will take risks

@akumar lexity.com

Money

Provable ROI will gain you fans. Measure
and report (and push this via email).

@akumar lexity.com

Money

Provable ROI will gain you fans. Measure
and report (and push this via email).

Pay attention to price granularity. Flat fee
pricing might not be most proﬁtable.

@akumar lexity.com

Economy

Recession is real

@akumar lexity.com

Economy

Recession is real

Many SMBs live hand-to-mouth

@akumar lexity.com

Economy

Recession is real

Many SMBs live hand-to-mouth

A lot do go out of business

@akumar lexity.com

Economy

Model organic churn separately from
non-organic churn.

@akumar lexity.com

Economy

Model organic churn separately from
non-organic churn.

Understand realities of credit card
management.

@akumar lexity.com

Economy

Model organic churn separately from
non-organic churn.

Understand realities of credit card
management.

Model your pricing to capture the reality
of failure.
@akumar lexity.com

Mindset

SMBs are smart - in their own domain

@akumar lexity.com

Mindset

SMBs are smart - in their own domain

Unfamiliar jargon comes in the way

@akumar lexity.com

Mindset

SMBs are smart - in their own domain

Unfamiliar jargon comes in the way

Put a lot of trust in ‘people they know’

@akumar lexity.com

Mindset

Build simple, but not simplistic. Use
screenshots and hold their hand.

@akumar lexity.com

Mindset

Build simple, but not simplistic. Use
screenshots and hold their hand.

Raise awareness through domain
inﬂuencers, organizations and services.

@akumar lexity.com

Lexity’s a la carte suite of functionality to
turn merchants into customers.

app • distribution
• onboarding
platform • billing
• instrumentation
• reporting stack
• user experience
pick any and all you need!

Proprietary and Conﬁdential lexity.com

Are ecommerce merchants your customers?
Lexity’s App Platform was made for you.

Get in touch.

Amit Kumar
Founder & CEO, Lexity

@akumar / amit@lexity.com

@akumar lexity.com

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Amit Kumar, unSEXY Presentation

1. Wisdom about SMBs (and how to apply it) Amit Kumar @ @akumar lexity.com

2. What’s Lexity? @akumar lexity.com

3. @akumar lexity.com

4. @akumar lexity.com

5. @akumar lexity.com

6. @akumar lexity.com

7. app outsource your platform merchant setup, focus on your core product. Proprietary and Conﬁdential lexity.com

8. @akumar lexity.com

9. Time Money Economy Mindset @akumar lexity.com

10. Time @akumar lexity.com

11. Time Always juggling many balls at once @akumar lexity.com

12. Time Always juggling many balls at once Don’t have contiguous chunks of time @akumar lexity.com

13. Time Always juggling many balls at once Don’t have contiguous chunks of time Second chances are harder to come by @akumar lexity.com

14. Time @akumar lexity.com

15. Time @akumar lexity.com

16. Time Push notiﬁcations and tasks over email - instead of waiting for them to login. @akumar lexity.com

17. Time Push notiﬁcations and tasks over email - instead of waiting for them to login. Design around the length of a ‘coffee break’ - that’s how long they’ll have. @akumar lexity.com

18. Time Push notiﬁcations and tasks over email - instead of waiting for them to login. Design around the length of a ‘coffee break’ - that’s how long they’ll have. Get the experience right, or get on the phone and help them out. @akumar lexity.com

19. @akumar lexity.com

20. @akumar lexity.com

21. Money @akumar lexity.com

22. Money ‘Modest’ expectations of success @akumar lexity.com

23. Money ‘Modest’ expectations of success More likely to pay for increased sales @akumar lexity.com

24. Money ‘Modest’ expectations of success More likely to pay for increased sales Understand ROI, but will take risks @akumar lexity.com

25. Money @akumar lexity.com

26. Money @akumar lexity.com

27. Money Provable ROI will gain you fans. Measure and report (and push this via email). @akumar lexity.com

28. Money Provable ROI will gain you fans. Measure and report (and push this via email). Pay attention to price granularity. Flat fee pricing might not be most proﬁtable. @akumar lexity.com

29. Money Provable ROI will gain you fans. Measure and report (and push this via email). Pay attention to price granularity. Flat fee pricing might not be most profitable. Revenue generation in the short term vs profit in the longer term might be fine. @akumar lexity.com

30. @akumar lexity.com

31. @akumar lexity.com

32. Economy @akumar lexity.com

33. Economy Recession is real @akumar lexity.com

34. Economy Recession is real Many SMBs live hand-to-mouth @akumar lexity.com

35. Economy Recession is real Many SMBs live hand-to-mouth A lot do go out of business @akumar lexity.com

36. Economy @akumar lexity.com

37. Economy @akumar lexity.com

38. Economy Model organic churn separately from non-organic churn. @akumar lexity.com

39. Economy Model organic churn separately from non-organic churn. Understand realities of credit card management. @akumar lexity.com

40. Economy Model organic churn separately from non-organic churn. Understand realities of credit card management. Model your pricing to capture the reality of failure. @akumar lexity.com

41. @akumar lexity.com

42. @akumar lexity.com

43. Mindset @akumar lexity.com

44. Mindset SMBs are smart - in their own domain @akumar lexity.com

45. Mindset SMBs are smart - in their own domain Unfamiliar jargon comes in the way @akumar lexity.com

46. Mindset SMBs are smart - in their own domain Unfamiliar jargon comes in the way Put a lot of trust in ‘people they know’ @akumar lexity.com

47. Mindset @akumar lexity.com

48. Mindset @akumar lexity.com

49. Mindset Build simple, but not simplistic. Use screenshots and hold their hand. @akumar lexity.com

50. Mindset Build simple, but not simplistic. Use screenshots and hold their hand. Raise awareness through domain inﬂuencers, organizations and services. @akumar lexity.com

51. Mindset Build simple, but not simplistic. Use screenshots and hold their hand. Raise awareness through domain inﬂuencers, organizations and services. Engage in relevant forum boards, and employ content marketing. @akumar lexity.com

52. Mindset @akumar lexity.com

53. Time Money Economy Mindset @akumar lexity.com

54. Lexity’s a la carte suite of functionality to turn merchants into customers. app • distribution • onboarding platform • billing • instrumentation • reporting stack • user experience pick any and all you need! Proprietary and Conﬁdential lexity.com

55. Are ecommerce merchants your customers? Lexity’s App Platform was made for you. Get in touch. Amit Kumar Founder & CEO, Lexity @akumar / amit@lexity.com @akumar lexity.com

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