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Energy Efficiency Leadership for  Data Centers and IT Energy Efficiency Leadership for  Data Centers and IT   July 25 th ,...
Agenda <ul><li>About PG&E </li></ul><ul><li>Why Energy Efficiency? </li></ul><ul><li>Focus on High Tech Industry </li></ul...
About PG&E 42U Confidential  ©2008 42U All rights reserved  Slide
Discussion Points <ul><li>Why is PG&E helping customers to use less energy </li></ul><ul><li>What is driving the emphasis ...
Why Energy Efficiency? <ul><li>Our customers expect/love the programs </li></ul><ul><li>All customers benefit through lowe...
30 Years of Energy Efficiency Success <ul><li>Energy efficiency programs have helped keep per capita electricity consumpti...
Global-Leading Program PG&E’s Energy Efficiency Goals: 2006 through 2008 42U Confidential  ©2008 42U All rights reserved  ...
PG&E’s Focus on High Tech <ul><li>PG&E serves Silicon Valley – almost all of the industry heavyweights have a presence the...
Our Direct Market <ul><li>A total load of 400-500 MW (2.5% of total, compared to 1.2% nationally) </li></ul><ul><li>“ Ente...
Intense Growth Rates… <ul><li>IT workload growth is multiples of GDP for most companies, and can be 10x for some sectors (...
… An “Instant” Data Center 42U Confidential  ©2008 42U All rights reserved  Slide
Where’s the Data Center? 42U Confidential  ©2008 42U All rights reserved  Slide
Here’s the Data Center! 42U Confidential  ©2008 42U All rights reserved  Slide
Data Center Offerings pre-2006 <ul><li>Audits, incentives that addressed cooling systems only: </li></ul><ul><ul><li>High-...
What We Were Missing Energy use in a high-performance data center (LBNL/PG&E Study) 42U Confidential  ©2008 42U All rights...
New Initiatives in 2006 <ul><li>Incentives for energy-efficient computing equipment (Rip & Replace only) </li></ul><ul><li...
New Initiatives in 2007 <ul><li>Incentives for Massive Array of Idle Disks (MAID) data storage technology </li></ul><ul><l...
Consolidation So Promising… 42U Confidential  ©2008 42U All rights reserved  Slide
Consolidation So Promising… 42U Confidential  ©2008 42U All rights reserved  Slide
Initiatives In Development <ul><li>Incentives for energy efficient servers (new installations) </li></ul><ul><li>80 Plus/C...
Results & Utility Industry Leadership <ul><li>Industry agrees that a third to a half of data center energy use can be addr...
Utility IT EE Coalition 42U Confidential  ©2008 42U All rights reserved  Slide
Bramfitt’s “Hierarchy of IT Energy Efficiency Motivation” 42U Confidential  ©2008 42U All rights reserved  Slide  “ Green ...
Recommended Strategies <ul><li>For CIOs and IT Operations: </li></ul><ul><ul><li>Join Climate Savers Computing Initiative ...
Recommended Strategies <ul><li>For CIOs and IT Operations: </li></ul><ul><ul><li>Begin or accelerate adoption of virtualiz...
Our Challenge <ul><li>What does leadership in this market look like? </li></ul><ul><ul><li>Data centers and IT operations ...
Q & A 42U Confidential  ©2008 42U All rights reserved  Slide  For a Copy of Today’s Presentation Email: [email_address] Fo...
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Data Center Energy Efficiency Leadership

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Energy Efficiency Leadership for Data Centers and IT

Data center efficiency is a hot topic! With data center build outs, retro-fits, re-commissioning, expansions and server consolidation reaching a feverish pace, so have the challenges in keeping up with compliance, green initiatives - all while attempting to lower costs, increase scalability and keeping IT operations and Business always on/Uptime.

To view the recorded webinar presentation, please visit http://www.42u.com/pge-webinar.htm

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Data Center Energy Efficiency Leadership

  1. 1. Energy Efficiency Leadership for Data Centers and IT Energy Efficiency Leadership for Data Centers and IT July 25 th , 2008 ________________________________ 42U Confidential ©2008 42U All rights reserved Slide Sponsored by:
  2. 2. Agenda <ul><li>About PG&E </li></ul><ul><li>Why Energy Efficiency? </li></ul><ul><li>Focus on High Tech Industry </li></ul><ul><li>Initiatives </li></ul><ul><li>Recommended Strategies </li></ul><ul><li>Q&A </li></ul>
  3. 3. About PG&E 42U Confidential ©2008 42U All rights reserved Slide
  4. 4. Discussion Points <ul><li>Why is PG&E helping customers to use less energy </li></ul><ul><li>What is driving the emphasis on energy efficiency in the Information Technology/Data Center sector </li></ul><ul><li>What programs and services has PG&E developed </li></ul><ul><li>Likely technology and market adoption trends </li></ul><ul><li>What strategies should we be taking to move towards “Green IT” </li></ul><ul><li>Getting there: a leadership challenge </li></ul>42U Confidential ©2008 42U All rights reserved Slide
  5. 5. Why Energy Efficiency? <ul><li>Our customers expect/love the programs </li></ul><ul><li>All customers benefit through lower rates </li></ul><ul><li>PG&E benefits financially </li></ul><ul><li>Energy efficiency is the cornerstone of our commitment to environmental responsibility and quality </li></ul>42U Confidential ©2008 42U All rights reserved Slide
  6. 6. 30 Years of Energy Efficiency Success <ul><li>Energy efficiency programs have helped keep per capita electricity consumption in California flat over the past 30 years </li></ul><ul><li>PG&E’s programs alone have avoided the release of over 1 million tons of CO2 into the atmosphere over the same period, equivalent to taking 8.6 million cars off the road for a year </li></ul>42U Confidential ©2008 42U All rights reserved Slide - 2,000 4,000 6,000 8,000 10,000 12,000 14,000 1960 1965 1970 1975 1980 1985 1990 1995 2000 KWh US California Western Europe
  7. 7. Global-Leading Program PG&E’s Energy Efficiency Goals: 2006 through 2008 42U Confidential ©2008 42U All rights reserved Slide
  8. 8. PG&E’s Focus on High Tech <ul><li>PG&E serves Silicon Valley – almost all of the industry heavyweights have a presence there </li></ul><ul><li>They have their own facilities, and they are bringing solutions to energy challenges facing their customers </li></ul><ul><li>The focus is on data centers and IT infrastructure </li></ul>42U Confidential ©2008 42U All rights reserved Slide
  9. 9. Our Direct Market <ul><li>A total load of 400-500 MW (2.5% of total, compared to 1.2% nationally) </li></ul><ul><li>“ Enterprise” centers are known (stand-alone and co-location) </li></ul><ul><li>“ Corporate” centers are hidden in office buildings and campuses </li></ul><ul><li>“ Closets” are invisible </li></ul><ul><li>The key challenge for enterprise and some corporate data centers is space, cooling, and power supply constraints, in the face of… </li></ul>42U Confidential ©2008 42U All rights reserved Slide
  10. 10. Intense Growth Rates… <ul><li>IT workload growth is multiples of GDP for most companies, and can be 10x for some sectors (financial services, web businesses) </li></ul><ul><li>All companies facing huge growth rates in data storage (50 to 100% annual growth not uncommon) </li></ul><ul><li>When your back is up against the wall for IT capacity, you might consider… </li></ul>42U Confidential ©2008 42U All rights reserved Slide
  11. 11. … An “Instant” Data Center 42U Confidential ©2008 42U All rights reserved Slide
  12. 12. Where’s the Data Center? 42U Confidential ©2008 42U All rights reserved Slide
  13. 13. Here’s the Data Center! 42U Confidential ©2008 42U All rights reserved Slide
  14. 14. Data Center Offerings pre-2006 <ul><li>Audits, incentives that addressed cooling systems only: </li></ul><ul><ul><li>High-efficiency equipment (chillers, pumps, fans, etc.) </li></ul></ul><ul><ul><li>VFD’s </li></ul></ul><ul><ul><li>Air- and water-side economizers (“Free Cooling”) </li></ul></ul><ul><li>What we were missing: </li></ul><ul><ul><li>Anything having to do with operations “inside the white room” </li></ul></ul>42U Confidential ©2008 42U All rights reserved Slide
  15. 15. What We Were Missing Energy use in a high-performance data center (LBNL/PG&E Study) 42U Confidential ©2008 42U All rights reserved Slide
  16. 16. New Initiatives in 2006 <ul><li>Incentives for energy-efficient computing equipment (Rip & Replace only) </li></ul><ul><li>Incentives for virtualization/consolidation </li></ul><ul><li>Incentives for airflow control systems </li></ul><ul><li>Incentives for high efficiency UPS and power distribution systems </li></ul><ul><li>High quality technical services for cooling system evaluation (retrofit and new construction) </li></ul><ul><li>80 Plus for personal computers (upstream incentive) </li></ul><ul><li>Premium efficiency LCD monitors (midstream incentive) </li></ul>42U Confidential ©2008 42U All rights reserved Slide
  17. 17. New Initiatives in 2007 <ul><li>Incentives for Massive Array of Idle Disks (MAID) data storage technology </li></ul><ul><li>Retro-commissioning program for airflow management </li></ul><ul><li>Rebates for PC network management software </li></ul>42U Confidential ©2008 42U All rights reserved Slide
  18. 18. Consolidation So Promising… 42U Confidential ©2008 42U All rights reserved Slide
  19. 19. Consolidation So Promising… 42U Confidential ©2008 42U All rights reserved Slide
  20. 20. Initiatives In Development <ul><li>Incentives for energy efficient servers (new installations) </li></ul><ul><li>80 Plus/CSCI program for computing equipment (servers, networking gear, storage systems) </li></ul><ul><li>Rebates for virtualization/server consolidation </li></ul><ul><li>Incentives/rebates for conversion to thin-client systems </li></ul>42U Confidential ©2008 42U All rights reserved Slide
  21. 21. Results & Utility Industry Leadership <ul><li>Industry agrees that a third to a half of data center energy use can be addressed through cost-effective, reliable energy efficient technologies and strategies </li></ul><ul><li>PG&E achieves 4x of goals in 2007; looking for tens of MW of reduction per year starting in 2008 </li></ul><ul><li>PG&E announces formation Utility IT EE Coalition to extend program adoption across US and Canada (http://grovesite.com/page.asp?o=utilitieshightechee&s=Visitors&p=284107&i=0) </li></ul>42U Confidential ©2008 42U All rights reserved Slide
  22. 22. Utility IT EE Coalition 42U Confidential ©2008 42U All rights reserved Slide
  23. 23. Bramfitt’s “Hierarchy of IT Energy Efficiency Motivation” 42U Confidential ©2008 42U All rights reserved Slide “ Green IT” Financial Reward Through Partnership Capacity: Long Term Strategy Capacity: Short Term Planning Capacity: Emergency! “ O” Level
  24. 24. Recommended Strategies <ul><li>For CIOs and IT Operations: </li></ul><ul><ul><li>Join Climate Savers Computing Initiative </li></ul></ul><ul><ul><li>Spec LCD monitors that exceed Energy Star standards </li></ul></ul><ul><ul><li>Consider thin client/desktop virtualization </li></ul></ul>42U Confidential ©2008 42U All rights reserved Slide
  25. 25. Recommended Strategies <ul><li>For CIOs and IT Operations: </li></ul><ul><ul><li>Begin or accelerate adoption of virtualization technology – consolidate server and storage equipment </li></ul></ul><ul><ul><li>Evaluate free cooling strategies for your data center </li></ul></ul><ul><ul><li>Institute airflow management best practices; raise supply air temperature; widen humidity set points </li></ul></ul>42U Confidential ©2008 42U All rights reserved Slide
  26. 26. Our Challenge <ul><li>What does leadership in this market look like? </li></ul><ul><ul><li>Data centers and IT operations that use multiple strategies to drive high efficiency </li></ul></ul><ul><ul><li>Equipment providers driving superior efficiency as well as performance </li></ul></ul><ul><ul><li>Utilities partnering with customers to provide solutions </li></ul></ul>42U Confidential ©2008 42U All rights reserved Slide
  27. 27. Q & A 42U Confidential ©2008 42U All rights reserved Slide For a Copy of Today’s Presentation Email: [email_address] For more information: Contact Your 42U Data Center Efficiency Consultant at 1-800-638-2638 or www.42U.com or visit www.pge.com/hightech

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