Cracking The Facebook Code
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More than half a billion Facebook users collectively install over 20 million apps daily. Combined, these apps generate roughly $500 million in yearly revenue, making Facebook an attractive platform. But, with 2.5 million developers competing for this market, and the top three (Zynga, Playdom and Playfish) already claiming over half of the revenue generated ($300 million), chances for success are pretty slim. But there’s still hope… By focusing your time and budget more on marketing and design and less on development, you can maximize your app’s results. “Cracking the Facebook Code” examines successful developers’ strategies and provides concrete ways to succeed. Learn the secrets to designing an effective Facebook game, spending less time getting it to market and attracting a loyal user base.
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Cracking The Facebook Code
- 1. cracking the Facebook code © Dassault Systèmes. All rights reserved.
- 2. I am not a developer. I’m a marketing manager at 3DVIA who published a 3D game engine demo to Facebook. I spent my time and money on design and marketing (NOT production) and got big results. Here’s what I learned and know… © Dassault Systèmes. All rights reserved.
- 3. it’s a big pond © Dassault Systèmes. All rights reserved.
- 4. 600M 20M+ $500M users apps installed app revenue each day © Dassault Systèmes. All rights reserved.
- 5. but © Dassault Systèmes. All rights reserved.
- 6. there are a lot of fish © Dassault Systèmes. All rights reserved.
- 7. 2,500,000 developers © Dassault Systèmes. All rights reserved.
- 8. Developers per Category 3 Big Three (Major Developers) 150 Smaller Developers Everyone Else 2,499,847 (Remaining Developers) © Dassault Systèmes. All rights reserved.
- 9. Revenue Split by Developers (in millions) Everyone Else (2,499,847) $100M $300M $100M Smaller Big Three Developers (3) (150) © Dassault Systèmes. All rights reserved.
- 10. Revenue per Developer $100M $666K $1.20 per big three per smaller per remaining developer developer developer © Dassault Systèmes. All rights reserved.
- 11. meaning © Dassault Systèmes. All rights reserved.
- 12. you have a… .006% chance of making real money © Dassault Systèmes. All rights reserved.
- 13. and a… .00012% chance of becoming the next Farmville © Dassault Systèmes. All rights reserved.
- 14. them ain’t good odds © Dassault Systèmes. All rights reserved.
- 15. but © Dassault Systèmes. All rights reserved.
- 16. you can beat the system © Dassault Systèmes. All rights reserved.
- 17. Listen to the Experts “ The measure of good design is revenue. If you want to get your revenue up, create virtual goods people want to buy, make game play fun, and get it running right away. ” - Brian Reynolds, Chief Designer of Zynga © Dassault Systèmes. All rights reserved.
- 18. Listen to the Experts “ Successful Facebook games’ marketing budgets are upwards of 50% of their production costs and can skyrocket into the millions as the game grows. ” - John Pleasants, CEO of Playdom © Dassault Systèmes. All rights reserved.
- 19. meaning © Dassault Systèmes. All rights reserved.
- 20. spend & on marketing & design, not production © Dassault Systèmes. All rights reserved.
- 21. how? © Dassault Systèmes. All rights reserved.
- 22. Allocate Like So Time Budget Marketing Design Staff 25% 25% 30% Marketing 60% Software Production 10% 50% © Dassault Systèmes. All rights reserved.
- 23. start with good design © Dassault Systèmes. All rights reserved.
- 24. Start with Good Design Don’t be a Design for your Think copy audience revenue © Dassault Systèmes. All rights reserved.
- 25. reduce production costs © Dassault Systèmes. All rights reserved.
- 26. Reduce Production Costs Free Outsource Stock software is to avoid saves time your friend staffing costs and money © Dassault Systèmes. All rights reserved.
- 27. invest in marketing © Dassault Systèmes. All rights reserved.
- 28. Invest in Marketing Know Produce where your media to promote audience is your app Build Advertise a name and via paid, editorial & relationships social means © Dassault Systèmes. All rights reserved.
- 29. thank you Emmy Jonassen Senior Marketing Manager Dassault Systèmes, 3DVIA emmy.jonassen@3ds.com © Dassault Systèmes. All rights reserved.
- 30. References 1. Venture Beat: Zynga’s Chief Designer Shares Tips Learned from Social Games 2. Venture Beat: Facebook Platform Developers Could See $500M in Revenue this Year 3. Facebook: Four Ways to Make Money on Facebook 4. Social Times: The Economics of Facebook Games 5. Gamesauce: Brian Reynolds Addresses What Game Designers Bring to Social Games 6. Games.com: Meet the Average Facebook Gamer: A 43-Year-Old Woman Who Loves FarmVille © Dassault Systèmes. All rights reserved.