Develop a well-rounded social media strategy with valuable analytics and insights.

1. Technology Consulting
D2K Traffic Equipment & Design
February Social Media Analytics

2. Facebook
Comparison from January to February
Page Likes: 82
7.9 percent increase
from January
Weekly Engaged Users: 59
43.9 percent increase
from January
Weekly Average Reach: 513
16.9 percent increase from
January
• All metrics increased in
February – “likes”, weekly
engagement and weekly reach
• Your employee highlights or
posts about your company
culture are always very popular
ü Are there any employees or
stories we can highlight in the
upcoming months?
ü As we move forward into the
more busy months, please
email me any and all social
media material as you see fit

3. Top Facebook Post
• The top post in February highlighted your
involvement at the ATSSA Traffic Expo
ü Continue sharing these big employee moments with
38th Street Studios, as these posts receive the
highest levels of engagement
Date Posted: 2/17/17
Engaged Users: 81
User Reach: 975
Engagement Rate: 8.3 percent
(Average: 1.92 percent)

4. Top Facebook Post
Date Posted: 2/20/17
Engaged Users: 32
User Reach: 348
Engagement Rate: 9.1 percent
(Average: 1.92 percent)
• The second top post for October highlighted your
MKT Stretch Limo, and had an engagement rate
nearly four times the average!
• This post received nearly five times the
average engagement rate

5. Audience Overview
The majority of
followers reside in:
• Naperville, Il
• Chicago, IL
• Aurora, IL
• The majority of users in
your area code are most
active on Facebook on
Fridays between the hours
of 5 p.m. and 6 p.m.

6. Twitter
Comparison from January to February
Engagement Rate: 1.6 percent Impressions: 7,200
Retweets: 21 Likes: 71
0.8 percent decrease
from January
3.2 percent increase from
January
43.2 percent increase
from January
0 percent decrease or
increase from January
• You currently have 63
followers
ü You gained 8 more
followers this month
• You received about
2,000 more impressions
in February than in
January

7. Date Posted: 2/18/17
Impressions: 541
Engagements: 14
Engagement Rate: 2.6 percent
(Average: 0.7 percent)
Date Posted: 2/20/17
Impressions: 401
Engagements: 19
Engagement Rate: 4.7 percent
(Average: 0.7 percent)
Top Tweets

8. Audience Overview
Top Language: English
Top Lifestyle Type: Online Buyers
Top Buying Style: Premium Brands
• People who shop premium and high-end brands when
purchasing products

9. LinkedIn
• 47.8 percent of your
followers are currently in
the Construction industry
ü 34.8 percent of followers
specifically work in
Operations, and 13
percent are
Entrepreneurs
You have 24
followers
• We will continue to grow
your follower base from
month to month

10. Date Posted: 2/17/17
Impressions: 286
Engagements: 5
Engagement Rate: 1.75 percent
(Average: 0.7 percent)
Date Posted: 2/18/17
Impressions: 223
Engagements: 3
Engagement Rate: 1.35 percent
(Average: 0.7 percent)
Top LinkedIn Posts