Whether you were ready for it or not, your Facebook brand page has made the switch to Timeline, too. Some of the biggest changes: landing tabs have gone away; a rich, historic timeline is ready to be populated; real-time insights are visible via an admin panel; and a private messaging feature is now live.
But let’s not forget the flood of creativity that has exploded across the platform. A massive creative canvas is now front and center on the page, serving as the literal cover. Dig deeper and you’ll see that thousands of years of history have been unlocked and are available for you to tell a richer and more immersive story about your brand.
This presentation outlines four ways brands can make the most of the new cover photo and timeline features.