Whether you were ready for it or not, your Facebook brand page has made the switch to Timeline, too. Some of the biggest changes: landing tabs have gone away; a rich, historic timeline is ready to be populated; real-time insights are visible via an admin panel; and a private messaging feature is now live. But let’s not forget the flood of creativity that has exploded across the platform. A massive creative canvas is now front and center on the page, serving as the literal cover. Dig deeper and you’ll see that thousands of years of history have been unlocked and are available for you to tell a richer and more immersive story about your brand. This presentation outlines four ways brands can make the most of the new cover photo and timeline features.

2. Coca-Cola
1. PUT FANS AT THE CENTER of
your brand’s NARRATIVE.
Coca-Cola is bringing the iconic brand’s rich history to
life by curating a series of fan interactions over the
years. It’s a Timeline 125 years in the making.

3. Oreo
If your brand cherishes and champions fans first and
foremost, the cover is now the ultimate thank you. Oreo
is featuring a different birthday every day all year.

4. Kraft Singles
Kraft Singles highlights fan quotes at the top of its cover
photos – allowing people to share what the brand
means to them in their own words.

5. Bravo TV 2. BRANDS AREN’T BORN
OVERNIGHT. Use timeline to
SHARE YOUR RICH HISTORY.
To celebrate Bravo’s
place in pop culture, the
network’s Timeline
highlights its storied
transformation over the
past decade – from
popular shows like
Project Runway and
Queer Eye to forgotten
hits like Celebrity Poker
Showdown.

6. Canon USA
Beyond the cover, Canon has opened their archives to
enhance the backfill of milestones, which true photography
aficionados are sure to relish.

7. The communities of
Guinness US Diageo spirits brands
Guinness and Smirnoff
are also excellent
examples of how
brands can highlight
key milestones via the
Smirnoff US Timeline feature.

8. Real Housewives of Atlanta
3. Place your fans’ passion
points front and center.
When reality drama is what fans want, that’s what you
give them. Bravo fans are emotionally charged by their
connection to the stars, so the network puts its revered
‘Bravolebrities’ front and center.

9. Fairly Legal
USA Network fans often demonstrate a deep interest in
the production & filming of their favorite programs.
Shows like Fairly Legal update their cover photo weekly
to offer a glimpse into the latest episode.

10. Psych
If it’s the characters who really set you apart, then
that’s the promise you make on your cover. USA
Network shows like Psych highlight episodic photos of
the characters and sprinkle in shots from the set.

11. Canon USA
On Facebook, Canon empowers the community to
explore the new product developments and celebrate
the beauty of the craft. Both messages come to life in
the brand’s cover photo.

12. Kraft Canada
Foodies, chefs and recipe hounds have a similar passion
for product and craft, so it’s no surprise that the beauty
of food served as the inspiration to the Kraft Canada
cover photo.

13. Top Chef
4. showcase a multidimensional
or dynamic side of your brand.
For brands with varied or cyclical programming like Top
Chef, the cover photo can be used to promote specific
episodes or installments.

14. UGG Australia
Cover art can really set the tone for the messaging. For
example, UGG Australia’s new UGG for Men campaign
can be prominently showcased via the cover photo.

15. jcpenney
‘Fair and square’ retailer jcpenney refreshes its cover
photo each month to portray a new tone and thematic
style.