This document discusses the reasons for adopting SAP BusinessObjects BI 4.3. It notes that SAP's BI portfolio includes both on-premise and cloud-based analytics solutions. While cloud adoption is growing, many customers still rely on large on-premise investments, so a hybrid approach is often needed. BI 4.3 aims to provide a modern user experience, tighter integration with SAP Analytics Cloud, and continued enhancements to lower costs and accelerate value. Key focus areas for BI 4.3 include enterprise readiness, the hybrid landscape, and improved usability.