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1.  Abdullah Rizwan
 F14-c-1014
 Bs (Hons)
 Presented To:
 Miss Samana

4. Marketing Strategy
 A marketing strategy identifies the best target
markets for the business based on product or
services, including the methods it should use to
achieve goals,
Advertising Strategy
 Marketing and advertising strategies are closely
related, but not the same. An advertising
strategy consists of tactics and methods a
business will employ to carry out the marketing
plan. Advertising Strategy plans include
promotional efforts designed to build public
awareness of the business and its products.

5. Current Ratio
Current Assets
Current liabilities
For Berger Paints December 31, 2012
2,099,423 ˭ 0.935
2,245,030

6. Current Ratio
For Berger Paints December 31, 2013
2,186,828 ˭ 0.961
2,273,246
For Berger Paints December 31, 2014
2,393,694 ˭ 1.052
2,274,000
For Buxly Paints December 31, 2014
110,074 ˭ 0.987
111,477

7. Years Berger
Paints (My
co)
Buxly Paints
(Competitor)
2014 1.052 0.987
2013 0.961
2012 0.935

8. Acid Test
Current Assets – Inventory
Current Liabilities
For Berger Paints December 31, 2012
2,099,423 - 987,881 ˭ 0.495
2,245,030

9. Acid Test
For Berger Paints December 31, 2013
2,186,828 – 875,915 ˭ 0.576
2,273,246
For Berger Paints December 31, 2014
2,393,694 – 810,836 ˭ 0.696
2,274000
For Buxly Paints December 31, 2014
110,074 – 35810 ˭ 0.584
111,477

10. Years Berger Paints Buxly Paints
2014 0.696 0.666
2013 0.576
2012 0.495

11. 0.86
0.88
0.9
0.92
0.94
0.96
0.98
1
1.02
1.04
1.06
1.08
2012 2013 2014
Trend Analysis of Current Ratio
Trend Analysis of
Current Ratio

12. 0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
2012 2013 2014
Trend Analysis of Acid Test Ratio
Trend Analysis of
Acid Test Ratio

13. Debt-to-Equity
Total Debt
Shareholders ‘Equity
For Berger Paints December 31, 2012
170540 ˭0.425
401,171

14. Debt-to-Equity
For Berger Paints December 31, 2013
116275 ˭0.251
462,598
For Berger Paints December 31, 2014
206091˭ 0.363
567181
For Buxly Paints December 31, 2014
Nil or Not available˭ 0
50000

15. Years Berger Paints Buxly Paints
2014 0.363 0
2013 0.251
2012 0.425

16. Debt-to-Total Assets
Total Debt
Total Assets
For Berger Paints December 31, 2012
170540 ˭ 0.056
3,004,461

17. Debt-to-Total Assets
For Berger Paints December 31, 2014
206091 ˭ 0.063
3,232,150
For Berger Paints December 31, 2013
116275 ˭ 0.038
3,038,430
For Buxly Paints December 31, 2014
Nil or not available ˭ 0
179,027

18. Years Berger Paints Buxly Paints
2014 0.063 0
2013 0.038
2012 0.056

19. Total Capitalization
Total debts
Total Capitalization
For Berger Paints December 31, 2012
170540 ˭0.330
516171

20. Total Capitalization
For Berger Paints December 31, 2013
116275 ˭0.226
512,598
For Berger Paints December 31, 2014
206091 ˭ 0.288
714731
For Buxly Paints December 31, 2014
Nil or not available ˭0
50000

21. Years Berger Paints Buxly Paints
2014 0.288 0
2013 0.226
2012 0.330

22. Interest Coverage
EBIT
Interest charged
For Berger Paints December 31, 2012
7,080 ˭ 2.107
3,359

23. Interest Coverage
For Berger Paints December 31, 2013
101,368 ˭ 2.451
41,350
For Berger Paints December 31, 2014
148,962 ˭ 2.895
51,454
For Buxly Paints December 31, 2014
2199 ˭ 1.455
1511

24. Years Burger Paints Buxly Paints
2014 2.895 1.455
2013 2.451
2012 2.107

25. 0
0.5
1
1.5
2
2.5
3
3.5
2012 2013 2014
Trend Analysis of Interest Covarage Ratio
Trend Analysis of
Interest Covarage
Ratio

26. Receivable Turnover
Annual Net Credit Sales
Receivables
For Berger Paints December 31, 2012
4,052,009 ˭ 5.836
694,265

27. Receivable Turnover
For Berger Paints December 31, 2013
4,167,303 ˭ 5.036
827,388
For Berger Paints December 31, 2014
4,500,893 ˭ 4.154
1,083,418
For Buxly Paints December 31, 2014
150,028 ˭ 3.337
44953

28. Years Berger Paints Buxly Paints
2014 4.154 3.337
2013 5.036
2012 5.836

29. Average Collection Period
Days in the years
Receivable Turnover
For Berger Paints December 31, 2012
365 ˭ 62.542
5.836

30. Average Collection Period
For Berger Paints December 31, 2013
365 ˭ 72.47
5.036
For Berger Paints December 31, 2014
365 ˭ 87.867
4.154
For Buxly Paints December 31, 2014
365 ˭ 109.379
3.337

31. Years Berger Paints Buxly Paints
2014 87.867 109.379
2013 72.47
2012 62.542

32. Payable Turnover
Annual Credit Purchases
Accounts Payable
For Berger Paints December 31, 2012
2,856,313 ˭ 2.605
1,096,443

33. Payable Turnover
For Berger Paints December 31, 2013
Nil ˭ 0
952,876
For Berger Paints December 31, 2014
Nil Or Not available ˭ 0
930,528
For Buxly Paints December 31, 2014
124,349 ˭ 1.739
71,477

34. Years Burger Paints Buxly Paints
2014 0 1.739
2013 0
2012 2.605

35. PT in Days
Days in the Year
Payable turnover
For Berger Paints December 31, 2012
365 ˭ 140.11
2.605

36. PT in Days
For Berger Paints December 31, 2013
365 ˭ 0
0
For Berger Paints December 31, 2014
365 ˭ 0
0
For Buxly Paints December 31, 2014
365 ˭209.89
1.739

37. Years Burger Paints Buxly Paints
2014 0 209.89
2013 0
2012 140.11

38. Inventory Turnover
Cost of Good Sold
Inventory
For Berger Paints December31, 2012
3,253,590 ˭ 3.293
987,881

39. Inventory Turnover
For Berger Paints December31, 2013
3,238,930 ˭ 3.697
875,915
For Berger Paints December31, 2014
3,411,771 ˭4.207
810,836
For Buxly Paints December31, 2014
124,400 ˭ 3.473
35810

40. Years Berger Paints Buxly Paints
2014 4.207 3.473
2013 3.697
2012 3.293

41. 0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
2012 2013 2014
Trend Analysis of Inventory Turnover Ratio
Trend Analysis of
Inventory Turnover
Ratio

42. Total Asset Turnover
Net Sales
Total Asset
For Berger Paints December31, 2012
4,052,009 ˭ 1.348
3,004,461

43. Total Asset Turnover
For Berger Paints December31, 2013
4,167,303 ˭ 1.371
3,038,430
For Berger Paints December31, 2014
4,500,893 ˭ 1.392
3,232,150
For Buxly Paints December31, 2014
150,028 ˭ 0.838
179,027

44. Years Berger Paints Buxly Paints
2014 1.392 0.838
2013 1.371
2012 1.348

45. Gross Profit Margin
Gross Profit
Net Sales
For Berger Paints December31, 2012
798,419 ˭ 0.197
4,052,009

46. Gross Profit Margin
For Berger Paints December 31, 2013
928,373 ˭ 0.222
4,167,303
For Berger Paints December31, 2014
1,089,122 ˭ 0.241
4,500,893
For Buxly Paints December31, 2014
25,628 ˭ 0.170
150,028

47. Years Berger Paints Buxly Paints
2014 24% 17.0%
2013 22.2%
2012 19.7%

48. 0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
2012 2013 2014
Trend Analysis of Gross Profit Margin Ratio
Trend Analysis of
Gross Profit Margin
Ratio

49. Net Profit Margin
Net Profit after Taxes
Net Sales
For Berger paints December31, 2012
10,439 ˭ 0.0025
4,052,009

50. Net Profit Margin
For Berger Paints December31, 2013
60,018 ˭ 0.0144
4,167,303
For Berger Paints December31, 2014
97,508 ˭ 0.0216
4,500,893
For Buxly Paints December31, 2014
688 ˭ 0.0045
150,028

51. Years Berger Paints Buxly Paints
2014 2.16% 0.45%
2013 1.44%
2012 0.25%

52. 0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
2012 2013 2014
Trend Analysis Of Net Profit Margin Ratio
Trend Analysis Of
Net Profit Margin
Ratio

53. Return on Investment
Net profit after Taxes
Total Asset
For Berger Paints December31, 2012
10,439 ˭ 0.0034
3,004,461

54. Return on Investment
For Berger Paints December31, 2013
60,018 ˭ 0.0197
3,038,430
For Berger Paints December31, 2014
97,508 ˭ 0.0301
3,232,150
For Buxly Paints December31, 2014
688 ˭ 0.0038
179,027

55. Years Burger Paints Buxly Paints
2014 0.34% 0.38%
2013 1.97%
2012 3.01%

56. 0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
2012 2013 2014
Trend Analysis Of Return On Investment
Ratio
Trend Analysis Of
Return On
Investment Ratio

57. Return on Equity
Net Profit after Taxes
Shareholders’ Equity
For Berger Paints December31, 2012
10,439 ˭ 0.0260
401,171

58. Return on Equity
For Berger Paints December31, 2013
60,018 ˭ 0.1297
462,598
For Berger Paints December31, 2014
97,508 ˭ 0.1719
567,181
For Buxly Paints December31, 2014
688 ˭ 0.0137
50,000

59. Years Berger Paints Buxly Paints
2014 17.19% 1.37%
2013 12.97%
2012 2.6%

60. 0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
18.00%
20.00%
2012 2013 2014
Trend Analysis Of Return On Equity Ratio
Trend Analysis Of
Return On Equity
Ratio

61.  Consistent quality has always been Berger’s
trait. This has been the driving force in making it
the leading brand name backed by premium
quality across Pakistan. Berger has the most
comprehensive product range for various paint
market segments at different price points.
Berger has earned the admiration and trust of
customers by virtue of its superior technology,
product quality and a very high level of
customized services.