Promoting your Facebook page for festivals and events

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Ways to promote your Facebook page for Festivals and Events just starting to use social media tools - off-line ways to promote your on-line presence

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Promoting your Facebook page for festivals and events

  1. 1. PROMOTING YOUR FACEBOOK PAGEPresentation forScottish Borders Council – December 2012
  2. 2. OFF-LINE WAYS TO PROMOTE YOURFACEBOOK PAGE Put your Facebook Page details on all printed materials Include a link to your Facebook Page on Letterhead paper Include details in your Press Releases Print signs and have them visible at your event
  3. 3. PRINTED MATERIALS Make it easy for people to find out more – include the web address for your Facebook page on your leaflets and posters
  4. 4. MAKE SOME BIG SIGNS! Facebook.com/YourEventName
  5. 5. ON-LINE WAYS TO PROMOTE YOURFACEBOOK PAGE Put a link to your Facebook page on your emails Link to your Facebook page from your Website Include a ‘like’ box on your page Post links to your Facebook page on Twitter Visit other pages and post helpful comments on their discussions, acting ‘As Your Page’ Ask your friends!
  6. 6. LINK FROM YOUR WEBSITE
  7. 7. FACEBOOK LIKE BOX ON YOUR WEBSITE
  8. 8. RUNNING COMPETITIONS Beware! Facebook guidelines are strict around running competitions (Facebook Page Guidelines) You will need to use a competition app such as Wildfire Or you could run the competition on your website, but promote it via Facebook links
  9. 9. HELP WITH SOCIAL MEDIA This training package prepared by Susan McNaughton (http://www.susanmcnaughton.com) Contact: 07742 418388 Email: susan@susanmcnaughton.com• Twitter https://twitter.com/#!/SusanMcNaughton• Facebook: https://www.facebook.com/Susan.McNaughton.Social.Media• LinkedIn: http://www.linkedin.com/in/SusanMcNaughton

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