2. 2
1. MFA 1st Semester (Final)
MFA 112 – Advanced Graphic Design/Experimental Composition
Sub – Logo Design 01
2. MFA 2nd Semester (Mid-term)
MFA 211 – Individual Problem
Sub – Image Manipulating 03
3. MFA 2nd Semester (Mid-term)
MFA 212 - Advanced Graphic Designs 4
Sub – Branding of Desk Calendar 07
4. MFA 2nd Semester (Final)
MFA 117 - Advanced Graphic Designs 3
Sub – Calendar Design 09
5. MFA 3rd Semester (Mid-term)
MFA 212 - Advanced Graphic Designs 4
Sub – Branding of Desk Calendar 13
6. MFA 3rd Semester (Final)
MFA 213 - Advanced Graphic Designs 5
Sub – Branding of Corporate Identity 16
7. MFA 4th Semester (Mid-term)
MFA 227 - Advanced Graphic Designs 6
Sub – Press Advertisement of Boishakhi Offer 29
8. MFA 4th Semester (Final)
MFA 212 - Advanced Graphic Designs 7
Sub – Branding of M. Shopping (Superstore) 41
Project works on Art and Design
1. Convocation Logo 53
2. Convocation Backdrop 54
3. Convocation Invitation card 55
4. Convocation Flayer 58
5. Uoda Leaflet 62
Content
3. 3
Objectives Academic Qualification
Interests
I want to be a trained
Graphic designer because
Graphic design is a
discipline that concerns the
visual communication of
information, events, ideas
and values. Graphic design
is an activity in which
social, cultural, perspective, aesthetic, technological and
environmental factors are
processed and synthesized
into shapes.
Masters of Fine Arts (MFA) – 2014
Graphic Design
University of Development Alternative (UODA)
Bachelor of Fine Arts (BFA) - 2008
Ceramics
Faculty Of Fine Art
Dhaka University
Higher Secondary Certificate (H.S.C) – 2004
Business Studies
Dhaka Board
Secondary School Certificate (S.S.C) – 1999
Science
Dhaka Board
I am interested to get
knowledge of design
techniques, tools, and
principals involved in
production of precision
technical plans, blueprints, drawings, and models.
A. S. M. Abdullah
Masters of Fine Art (MFA)
Graphic Design
32 Batch
ID No. : 573131006
University of Development Alternative
About Me
5. 1
Logo Design
Definition
Recognizable and distinctive graphic design, stylized name, unique symbol, or other device for identifying an organization. It is
affixed, included, or printed on all advertising, buildings, communications, literature, products, stationery, and vehicles. Not to be
confused with a brand, which identifies a product or family of products. Also called logo type.
Logo is not limited to any particular topic or subject area. However, it is most useful for exploring mathematics, as Logo’s
turtle graphics provides a natural mathematical environment. Since the turtle moves in distances and turns in degrees, studying geometry by constructing and investigating polygons
and figures makes Logo a powerful learning tool.Designed at
MIT as a language for learning, Logo is by its nature: Simple : Simple logos are often easily recognized, incredibly memorable and the most effective in conveying the
requirements of the client.
Memorable : Ultimately, the only mandate in the design of logos, it seems is that they be distinctive, memorable, and clear.
Timeless : An effective logo should be timeless – that is, it will endure the ages.
Versatile : Versatile logo is to begin designing in black and white only. This allows one to focus on the concept and shape, rather than the subjective nature of colour.
Appropriate : A logo derives its meaning and usefulness from the quality of that which it symbolizes.
5 Principles of
Effective Logo
Design
Simple
Memorable
Timeless
Versatile
Appropriate
7. 3
Photo Manupulating
What is it ?
Phot manipulation is the act of altering a photo
using computer software to improve the look, beauty and readability of the image. Frequently
it’s difficult for a viewer to differentiate between a
manipulated image and reality.
Who uses it?
Photo manipulation is a tool used by
photographers, photojournalists, photo editors, graphic designers and others working in visual
communications, communication design, visual
arts, mass media, content design, page layout, and
related fields. What’s it about?
Photo manipulation creatively combines and
modifies elements of a photo to produce a unique
image that is convincing to a viewer. Manipulation
gives a photo a realistic view of an unreal picture. The entire manipulation process is subjective. After they are shot, many photos turn out to need
small corrections, adjustments or modifications. For
instance, as the result of such factors as technical
characteristics of the camera or the weather or
available lighting they may need perfecting or
enhancing. In addition, many photos today are
“photoshopped” to satisfy the imagination and
creativity of a photographer. The widely-used term photoshopped comes
from the brand name of the most popular image
manipulation software, Photoshop from Adobe
Systems Incorporated. What skills are needed?
• Photo manipulation includes technical
retouching to restore and enhance photos by
adjusting colors, contrast, white balance, gradation, and sharpness, and to remove flaws that are visible
on surfaces such as skin. A photo is opened in
a software application where the manipulation
occurs. • Creative retouching is an art form that enhances
images for advertisements, fashion, beauty and art
exhibits. • Image-compositing is used by the digital artist
to blend multiple photos into a single composited
image. What tools are needed?
• Computer desktop, laptop or tablet with a
software app for editing photos
• Digital camera that shoots still photographs
• Social networks for staying connected
• Website, blog, wiki or other content management
system for publishing and sharing photographic
creations
Ethics and Aesthetics
When we correct, manipulate and enhance images
in Photoshop, we must deal with questions of both
ethics and aesthetics. This discussion is not only
limited to digital manipulation, but also includes
conventional darkroom methods.
Ethics are a set of rules that we invent that define
what we think is good and bad. The dictionary
says ethics are “a set of moral principles or values” and that ethical means “conforming to accepted
professional standards of conduct”.
Aesthetics, on the other hand, deal with the
nature of beauty, art and taste, and things that
are pleasing in appearance.
With digital processing, there is almost no limit to
what can be done to an image, and many things
are done to images with the best intentions. The
question is, when does the pursuit of aesthetics
violate our ethics?
Changes can be made to images that are
undetectable, so much so that there is now
discussion that photographs will no longer be
allowed as evidence in courts of law. • Today’s viewers however, are very
sophisticated visually. They know full well that
anything, literally, can be done to an image. They
have seen dinosaurs and aliens portrayed with
lifelike realism in the movies. Problems arise
though because viewers expect to be fooled
in the movies, and tend to get upset and feel
betrayed when they are fooled in an allegedly
factual medium such as the news business.
• In this discussion, there will be no simple
black and white answers, everything will fall
along a continuum and it is humans who decide
the rules for what is considered ethical behavior
and these rules can and do change over time.
11. 7
Desk Calendars
What is a Personalized Desk Calendar?
Plan the New Year with our 12 month personalized desk calendars. With 26 designs to choose from, remembering
those special occasions is easy! The calendar is printed on high quality heavy cardstock and features a built-in easel
for display making it perfect for the keeping track of your upcoming engagements!
Desk Calendars
Desk calendars ensure that you never miss another important meeting or crucial deadline, since you can jot the
information down and keep an eye on approaching dates at all times right from your desk. A well-laid-out Staples
desk pad calendar will keep you on your toes and on time to meetings and appointments, while an AT-A-GLANCE
calendar base organizes supplies and keeps the date and each day’s activities front and center for you to check as
needed.
13. 9
Calendars
Definition of ‘Calendar Year’
The one-year period that begins on January 1 and ends on December 31, based on the commonly used Gregorian calendar. For
individual and corporate taxation purposes, a calendar year will generally comprise all of the year’s financial information used to
calculate income tax payable. History of Our Calendar
Before today’s Gregorian calendar was adopted, the older Julian calendar was
used. It was admirably close to the actual length of the year, as it turns out, but
the Julian calendar was not so perfect that it didn’t slowly shift off track over the
following centuries. But, hundreds of years later, monks were the only ones with
any free time for scholarly pursuits – and they were discouraged from thinking
about the matter of “secular time” for any reason beyond figuring out when to
observe Easter. In the Middle Ages, the study of the measure of time was first
viewed as prying too deeply into God’s own affairs – and later thought of as a
lowly, mechanical study, unworthy of serious contemplation
As a result, it wasn’t until 1582, by which time Caesar’s calendar had drifted a full
10 days off course, that Pope Gregory XIII (1502 - 1585) finally reformed the Julian
calendar. Ironically, by the time the Catholic church buckled under the weight of
the scientific reasoning that pointed out the error, it had lost much of its power
to implement the fix. Protestant tract writers responded to Gregory’s calendar by
calling him the “Roman Antichrist” and claiming that its real purpose was to keep
true Christians from worshiping on the correct days. The “new” calendar, as we
know it today, was not adopted uniformly across Europe until well into the 18th
century.
Pope Gregory XIII. Portrait by Lavinia Fontana
Pope Gregory XIII dedicated his papacy to implementing
the recommendations of the Council of Trent. By the time he
reformed the Julian calendar in 1582 (using the observations of
Christopher Clavius and Johannes Kepler), it had drifted 10 days off
course. To this day, most of the world uses his Gregorian calendar.
17. 13
Calendars
Desk Calendars
Desk calendars ensure that you never miss another important meeting or crucial deadline, since you can jot the
information down and keep an eye on approaching dates at all times right from your desk. A well-laid-out Staples
desk pad calendar will keep you on your toes and on time to meetings and appointments, while an AT-A-GLANCE
calendar base organizes supplies and keeps the date and each day’s activities front and center for you to check as
needed.
What is a Personalized Desk Calendar?
Plan the New Year with our 12 month personalized desk calendars. With 26 designs to choose from, remembering
those special occasions is easy! The calendar is printed on high quality heavy cardstock and features a built-in
easel for display making it perfect for the keeping track of your upcoming engagements!
20. 16
Branding
branding
The process involved in creating a unique name and image for a
product in the consumers’ mind, mainly through advertising campaigns
with a consistent theme. Branding aims to establish a significant and
differentiated presence in the market that attracts and retains loyal
customers.
Logo and Color Scheme
Choose simple color choices and an easy to read font for your company
logo. Choosing a graphic that says something about your business helps
in creating your unique brand name. A good example of an effective
logo is the swirled red, white and blue Pepsi® circle. The simple logo
dominates the cans and bottles it is printed on and the only reading
required is to determine if it is regular, flavored, diet or caffeine free.
What is Branding and How Important is it to Your
Marketing Strategy?
The American Marketing Association (AMA) defines a brand as a name, term, sign, symbol or design, or a combination of them intended to
identify the goods and services of one seller or group of sellers and to
differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about
getting your target market to choose you over the competition, but it is
about getting your prospects to see you as the only one that provides
a solution to their problem.
The objectives that a good brand will achieve include:
• Delivers the message clearly
• Confirms your credibility
• Connects your target prospects emotionally
• Motivates the buyer
• Concretes User Loyalty
To succeed in branding you must understand the needs and wants of
your customers and prospects. You do this by integrating your brand
strategies through your company at every point of public contact. Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.
A strong brand is invaluable as the battle for customers intensifies
day by day. It’s important to spend time investing in researching, defining, and building your brand. After all your brand is the source of
a promise to your consumer. It’s a foundational piece in your marketing
communication and one you do not want to be without.
33. 29
Company Advertising
Advertising offer
The offer being presented to the audience of an advertisement. The offer may be a price for a good or service, or a special
promotion or value add accompanying purchases or
agreements, and may take the form of a television commercial, billboard, direct marketing email, or other presentation media.
Offer
1. Voluntary but conditional promise submitted by a
buyer or seller (offeror) to another (offeree) for acceptance, and which becomes legally enforceable if accepted by the
offeree. An offer (unlike a solicitation) is a clear indication of
the offeror’s willingness to enter into an agreement under
specified terms, and is made in a manner that a reasonable
person would understand its acceptance will result in a
binding contract. Offers normally include a closing date, otherwise a period of 30 days after the date of offer is
commonly assumed. See also bid and proposal.
2. Terms and conditions under which an offer is made, such as quantity, price, discounts, delivery date, shipping
costs, etc.
advertisement (ad)
Paid, non-personal, public communication about causes, goods and services, ideas, organizations, people, and places, through means such as direct mail, telephone, print, radio, television, and internet. An integral part of marketing, advertisements are public notices designed to inform and
motivate. Their objective is to change the thinking pattern
(or buying behavior) of the recipient, so that he or she is
persuaded to take the action desired by the advertiser. When aired on radio or television, an advertisement is called
a commercial. According to the Canadian-US advertising
pioneer, John E. Kennedy (1864-1928), an advertisement is
“salesmanship in print.”
45. 41
Corporate Identity
What is Corporate Identity?
Corporate identity is often seen as a collection
of visual elements, which are used in various
applications to promote the image of an
organization. Originally, it was synonymous
with organizational nomenclature, logos, the
house style and visual elements, but in time
visual identity and corporate strategy have
become inextricably linked.
Some marketing specialists regard corporate
identity as the core of an origination’s
existence, made up of its history, beliefs, philosophy, technology, people, its ethical
and cultural values and strategies. Corporate
identity also helps determine the positioning
of an organization in terms of its markets and
competitors.
Corporate identity: why it is
important
In the highly competitive arena within which
Stellenbosch University has to operate, factors
such as the need for consistent visibility
and communication, as well as innovative
measures to counter escalating media costs
are becoming more important. A clearly
defined and positive corporate identity is of
vital importance for success and growth. Such
a corporate identity, by making Stellenbosch
University stand out among its competitors, leads to a positive attitude towards the
institution, both nationally and internationally. It helps the University to attract teaching
staff, students and administrative staff of the
highest caliber, as well as commercial and
industrial partners.
The danger lies in the assumption that we
only communicate when we set out to, and
the complacency that Stellenbosch University
is well known. Our corporate image is much
more than a common visual identity. It is a
picture in the eyes of our various stakeholders, made up of jigsaw pieces ranging from visual
elements to perceptions of campus culture, language issues, academic standards and
service delivery experiences.
The objective of this Corporate Identity
Guide is to establish a strong visual identity
for the umbrella institution, which is to
be applied with the required flexibility in
recognition of its diversity. Flexibility should, however, not be mistaken for a laissez-faire
application of the visual identity.
The use of corporate identity rather
than reputation or image is not without
significance. The word ‘corporate’ denotes
an entity that is large and has many facets
- something which ‘reputation’ or ‘image’ cannot do. It is an internationally recognized
term that gives an immediate impression of
a large and imposing organization. That it is a
term usually found in the commercial world
does not detract from the nature of our
organization as an academic institution. The
term corporate identity has the additional
advantage of placing the University firmly
among its commercial and industrial
partners in the modern world.
