Basekit was rebranding to better represent itself in global markets. The new logo was designed to symbolize the balance between being a foundational "root" that grows positively as a set of tools (base + kit). The logo, colors, and typography were updated to appear versatile yet trustworthy for its diverse audience of designers and businesses. The rebranding provides a foundation to allow Basekit's future evolution.

1. Re-Branding BaseKit 2011

2. ReBranding BaseKit 2011
Overview
Basekit is an online website builder that simplifies the
way the world makes websites.
It is now present in a global market, including Brazil,
Latin-America, Spain, France, United Kingdom and
Germany.
Challenge
Evolving in a very positive way, basekit is now in a major
transition with the release of the latest version of the
online editor.
Because of this, BaseKit found that this would be the
best opportunity to make some adjustments in their
image and adaptation to current reality.
Solution
The idea of the logo came up from the balance between
the etymological definition of words base + kit and the
conclusions taked from the branding workshop.
Was explored to show the sense of fundamentalism,
the “root” that grows in a positive direction, as a set,
a conjunct, also without forgetting that it is a digital
company, with sense of commitment and trustful to their
clients.
The image resulted pretend to be versatile to the distinct
audience that varies between web designers, students
but also business.
The logo was build to allow for Future evolutions.

3. ReBranding BaseKit 2011
basekit
Before After
Base + Kit | Definition
Base (noun) > bottom, fundamental, basis, foundation
Base (botany) > point of attachment, root
Something before, first, fundamental - like happens in the makeup
--
Kit (noun) > collection of tools, contents, set
Kit as a tool - collection of tools - objects
Kit as a team - collection of efforts - people

4. Re-Branding BaseKit 2011
Symbol | Construction

5. ReBranding BaseKit 2011
Symbol | Construction
Stage 1 | getting into the shape
process digital, direction, parts as a whole kit

6. ReBranding BaseKit 2011
Symbol | Construction
Stage 2 | concept
growing, direction
base, ground, fundamental 90º 90º
point of attachment kit

7. ReBranding BaseKit 2011
Symbol | Construction
Stage 3 | balance
45º 45º

8. Re-Branding BaseKit 2011
New Logo + Favicon

9. ReBranding BaseKit 2011
New Logo
basekit
basekit
Favicon
17px
17px

10. Re-Branding BaseKit 2011
Colours

11. ReBranding BaseKit 2011
New Logo
basekit
B&W
Colours
blue > for solid leadership
green > for caring growth
basekit
Pantone Solid Coated
5535C 321C 376C 555C
32 56
103
140 39
RGB
basekit
53 198 120
35 57 63 138

12. Re-Branding BaseKit 2011
Typography

13. ReBranding BaseKit 2011
Typography
basekit
aller light (regular) aller regular
Aller aller (regular) aller (bold)
Designed by: Dalton Maag Ltd ABCDEFghijKLMNopqRsTuvWxyz ABCDEFghijKLmNOpqrSTuvwxyz
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890 1234567890
ABCDE abcde 12345 aller light (regular) aller italic
ABCDE abcde 12345 ABCdEFGhIjKLmnoPqRSTUvWxyz
abcdefghijklmnopqrstuvwxyz
ABCDEfghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
ABCDE abcde 12345 1234567890 1234567890

14. ReBranding BaseKit 2011
Background
basekit

15. ReBranding BaseKit 2011
Background
basekit

16. ReBranding BaseKit 2011
Background
basekit

17. ReBranding BaseKit 2011
Background
basekit