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Industry Trends, Challenges, Opportunities Cheri Wright

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Industry Trends, Challenges, Opportunities Cheri Wright

  1. 1. Cheri Wright, Market Development Manager Royal Caribbean Cruise Lines Industry Trends, Challenges, & Opportunities
  2. 2. Consumers
  3. 3. Shrinking Population of Travel Agencies 1998 - 2008 25,000 CLIA Travel Agencies 20,000 15,000 10,000 5,000 0 98 99 00 01 02 03 04 05 06 07 08
  4. 4. 1:1 Radio Social Media Marketing Plan Print TV

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