4. BIGGER isn’t always BETTER
INFRASTRUCTURE CONTENT CONTEXT
LESS SHIPPING Fewer excursions?
APPEAL TRAFFIC – tendering? ------------------------- Safe and
Talent to pull it off? Focused people hospitable – quaint
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Special services and quirky!
SECURITY AND VIEWS
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History,
environment
You AND your “Minnow” effect Easier to set
BENEFITS passengers are versus “wow” passenger
SPECIAL effect expectations!
Services
COSTS appropriate for size Excursions unique- Often theme based
– likely less exclusive – worth
expensive more