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BIGGER ISN’T ALWAYS BETTER



 WHAT’S UNIQUE ABOUT SMALL PORTS
SMALLER PORTS

       COSTS

      BENEFITS

       APPEAL
BIGGER isn’t always BETTER

           INFRASTRUCTURE                  CONTENT                   CONTEXT



           LESS SHIPPING                    Fewer excursions?
APPEAL     TRAFFIC – tendering?            ------------------------- Safe and
           Talent to pull it off?          Focused people            hospitable – quaint
           -----------------------------
                                           Special services          and quirky!
           SECURITY AND VIEWS
                                                                     -------------------------
                                                                     History,
                                                                     environment

           You AND your                    “Minnow” effect           Easier to set
BENEFITS   passengers are                  versus “wow”              passenger
           SPECIAL                         effect                    expectations!
           Services
COSTS      appropriate for size Excursions unique- Often theme based
           – likely less        exclusive – worth
           expensive            more
BIGGER isn’t always BETTER!

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  • 1. BIGGER ISN’T ALWAYS BETTER WHAT’S UNIQUE ABOUT SMALL PORTS
  • 2.
  • 3. SMALLER PORTS COSTS BENEFITS APPEAL
  • 4. BIGGER isn’t always BETTER INFRASTRUCTURE CONTENT CONTEXT LESS SHIPPING Fewer excursions? APPEAL TRAFFIC – tendering? ------------------------- Safe and Talent to pull it off? Focused people hospitable – quaint ----------------------------- Special services and quirky! SECURITY AND VIEWS ------------------------- History, environment You AND your “Minnow” effect Easier to set BENEFITS passengers are versus “wow” passenger SPECIAL effect expectations! Services COSTS appropriate for size Excursions unique- Often theme based – likely less exclusive – worth expensive more
  • 5.