Storytelling for Business Growth
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INNOV8 Summit: Storytelling 08.24.12
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Storytelling for Business Growth
- 4. the strength in between create spaces that produce relevance & meaning
- 17. Why stories?
- 18. “Facts are an empty sack waiting to be filled with a story.”
- 22. Stories make sense of the world around us
- 23. Seven basic questions to help you tell your story.
- 24. Clients I care most about helping can be described as: This sentence should use the client role and three adjectives that define who you’d prefer to serve.
- 25. Concerns they have that I can help with are: Thinking of your customer description above: this sentence should capture the threat they tend to be under, a business result promise they made that’s at risk of not being kept, or a new opportunity they tend to pursue.
- 26. My unique offer of help is: This sentence should be a results statement that responds to what you wrote in #2.
- 27. Results I can recurrently produce for clients are (top 3): This sentence quantifies the results you can produce — up to three examples.
- 28. The higher level results a client can produce because of my work: This sentence quantifies the results you can produce — up to three examples.
- 29. How I do it (top 3 ways): This sentence says very succinctly how you produce the results above. I know there must be 20 ways you do it — the challenge here is to get it down to three because that is all the listener can remember.
- 30. This work is meaningful to me because: Personal to you, this sentence expresses why it’s meaning to produce the results for clients that you described above.
- 31. Elements & Design of Story
- 32. Elements & Design of Story
- 33. Elements & Design of Story 1 Current market or industry situation
- 34. Elements & Design of Story 1 Current market or industry situation Prospects Conflict – 2 A Threat, A New Opportunity, Promise at Risk
- 35. Elements & Design of Story 3 Prospect’s Resolution Desired Outcome 1 Current market or industry situation Prospects Conflict – 2 A Threat, A New Opportunity, Promise at Risk
- 36. Elements & Design of Story 4 Dénouement Desired Higher Level Results 3 Prospect’s Resolution Desired Outcome 1 Current market or industry situation Prospects Conflict – 2 A Threat, A New Opportunity, Promise at Risk
- 37. Elements & Design of Story 4 Dénouement Desired Higher Level Results 3 Prospect’s Resolution Desired Outcome Rising Actions 1 5 Already existing concerns and commitments Current market or industry situation Prospects Conflict – 2 A Threat, A New Opportunity, Promise at Risk
- 38. Elements & Design of Story 4 Dénouement Desired Higher Level Results 3 Prospect’s Resolution Desired Outcome 6 Conditions of Satisfaction What are the criteria for satisfaction Rising Actions 1 5 Already existing concerns and commitments Current market or industry situation Prospects Conflict – 2 A Threat, A New Opportunity, Promise at Risk
- 39. Elements & Design of Story Actors 7 4 Dénouement 1. You Desired Higher Level Results 2. Your client Contact 3. Champion 4. Adversary 3 5. Major Characters Prospect’s Resolution 6. Minor Characters Desired Outcome 6 Conditions of Satisfaction What are the criteria for satisfaction Rising Actions 1 5 Already existing concerns and commitments Current market or industry situation Prospects Conflict – 2 A Threat, A New Opportunity, Promise at Risk
- 40. Elements & Design of Story Actors 7 4 Dénouement 1. You Desired Higher Level Results 2. Your client Contact 3. Champion 4. Adversary 8 3 5. Major Characters Prospect’s Resolution 6. Minor Characters Desired Outcome 6 Conditions of Satisfaction What are the criteria for satisfaction Rising Actions 1 5 Already existing concerns and commitments Current market or industry situation Prospects Conflict – 2 A Threat, A New Opportunity, Promise at Risk
- 41. Five types of stories we should all have 1. “Who I am” stories 2. “Why I am here” stories 3. “Teaching” stories 4. “Values in Action” stories 5. “Vision” stories
- 43. Companies use StudioNorth to tell their story
- 44. Companies use StudioNorth to tell their story in a more compelling way
- 45. Companies use StudioNorth to tell their story in a more compelling way to an increasingly digital world.
- 53. What’s your team story? Team 1 Team 2 Team 3 Team 4 Caitlin Leah Stacy Dan Pernilla Eric C. Debbie Laura Scott Natalia Bob L. Jason Elizabeth Jim Tom Eric P. Rob Bob B. Kate Cindy Dmitry Yury Shannon Chris Duane Andy Doug Michael Brian
- 54. What’s your team story? » Work through answers to the 7 basic questions • Topic should be about team or project that the team worked on » Utilize worksheets as needed for reference » Share initial ideas and insights » Prepare your team story for Studio meeting 9/4 • Length should be no more than 10 minutes • Utilize various methods and tactics to tell your story • Have fun! » Begin to construct your own story as it relates to StudioNorth
Editor's Notes
- You are in the business of…Building ecosystems of experience that result in unscripted moments where guards are lowered, relationships are struck, and happiness is found.