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© 2012 STUDIONORTH
What’s your story?
the strength in betweencreate spaces that produce   relevance & meaning
Why stories?
“Facts are an empty sack   waiting to be filled      with a story.”
Stories providecontext
Stories providemeaning
Stories provideinfluence
Storiesmake sense of theworld around us
Seven basic questions tohelp you tell your story.
Clients I care most about helpingcan be described as:This sentence should use the client role and three adjectives thatdef...
Concerns they have that I canhelp with are:Thinking of your customer description above: this sentence shouldcapture the th...
My unique offer of help is:This sentence should be a results statement thatresponds to what you wrote in #2.
Results I can recurrently producefor clients are (top 3):This sentence quantifies the results you can produce —up to three...
The higher level results a clientcan produce because of my work:This sentence quantifies the results you can produce —up t...
How I do it (top 3 ways):This sentence says very succinctly how you produce the resultsabove. I know there must be 20 ways...
This work is meaningful to mebecause:Personal to you, this sentence expresses why it’s meaning toproduce the results for c...
Elements & Design of Story
Elements & Design of Story
Elements & Design of Story 1 Current market or industry situation
Elements & Design of Story 1 Current market or industry situation                          Prospects Conflict –           ...
Elements & Design of Story                                                        3                                       ...
Elements & Design of Story                                                                4        Dénouement             ...
Elements & Design of Story                                                                4        Dénouement             ...
Elements & Design of Story                                                                   4     Dénouement             ...
Elements & Design of Story Actors        7                                                         4     Dénouement 1.   Y...
Elements & Design of Story Actors        7                                                         4     Dénouement 1.   Y...
Five types of stories we should all have1. “Who I am” stories2. “Why I am here” stories3. “Teaching” stories4. “Values in ...
Companies useStudioNorth
Companies useStudioNorthto tell their story
Companies useStudioNorthto tell their storyin a morecompelling way
Companies useStudioNorthto tell their storyin a morecompelling wayto an increasinglydigital world.
Storiesthatbuild trust.
Storiesthatgrow market share.
Storiesthatmove markets.
Storiesthattransform business.
What’s your story?
What’s your team story?»Team ONEderful Caitlin, Pernilla, Scott, Elizabeth, Rob, Dmitry, Duane»Team Too Leah, Eric C., Nat...
What’s your team story?» Work through answers to the 7 basic questions   • Topic should be about team or project that the ...
© 2012 STUDIONORTH
INNOV8 Storytelling
INNOV8 Storytelling
INNOV8 Storytelling
INNOV8 Storytelling
INNOV8 Storytelling
INNOV8 Storytelling
INNOV8 Storytelling
INNOV8 Storytelling
INNOV8 Storytelling
INNOV8 Storytelling
INNOV8 Storytelling
INNOV8 Storytelling
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INNOV8 Storytelling

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INNOV8 Summit: Storytelling 08.24.12

Published in: Design, Business
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INNOV8 Storytelling

  1. 1. © 2012 STUDIONORTH
  2. 2. What’s your story?
  3. 3. the strength in betweencreate spaces that produce relevance & meaning
  4. 4. Why stories?
  5. 5. “Facts are an empty sack waiting to be filled with a story.”
  6. 6. Stories providecontext
  7. 7. Stories providemeaning
  8. 8. Stories provideinfluence
  9. 9. Storiesmake sense of theworld around us
  10. 10. Seven basic questions tohelp you tell your story.
  11. 11. Clients I care most about helpingcan be described as:This sentence should use the client role and three adjectives thatdefine who you’d prefer to serve.
  12. 12. Concerns they have that I canhelp with are:Thinking of your customer description above: this sentence shouldcapture the threat they tend to be under, a business result promisethey made that’s at risk of not being kept, or a new opportunitythey tend to pursue.
  13. 13. My unique offer of help is:This sentence should be a results statement thatresponds to what you wrote in #2.
  14. 14. Results I can recurrently producefor clients are (top 3):This sentence quantifies the results you can produce —up to three examples.
  15. 15. The higher level results a clientcan produce because of my work:This sentence quantifies the results you can produce —up to three examples.
  16. 16. How I do it (top 3 ways):This sentence says very succinctly how you produce the resultsabove. I know there must be 20 ways you do it — the challengehere is to get it down to three because that is all the listenercan remember.
  17. 17. This work is meaningful to mebecause:Personal to you, this sentence expresses why it’s meaning toproduce the results for clients that you described above.
  18. 18. Elements & Design of Story
  19. 19. Elements & Design of Story
  20. 20. Elements & Design of Story 1 Current market or industry situation
  21. 21. Elements & Design of Story 1 Current market or industry situation Prospects Conflict – 2 A Threat, A New Opportunity, Promise at Risk
  22. 22. Elements & Design of Story 3 Prospect’s Resolution Desired Outcome 1 Current market or industry situation Prospects Conflict – 2 A Threat, A New Opportunity, Promise at Risk
  23. 23. Elements & Design of Story 4 Dénouement Desired Higher Level Results 3 Prospect’s Resolution Desired Outcome 1 Current market or industry situation Prospects Conflict – 2 A Threat, A New Opportunity, Promise at Risk
  24. 24. Elements & Design of Story 4 Dénouement Desired Higher Level Results 3 Prospect’s Resolution Desired Outcome Rising Actions 1 5 Already existing concerns and commitments Current market or industry situation Prospects Conflict – 2 A Threat, A New Opportunity, Promise at Risk
  25. 25. Elements & Design of Story 4 Dénouement Desired Higher Level Results 3 Prospect’s Resolution Desired Outcome 6 Conditions of Satisfaction What are the criteria for satisfaction Rising Actions 1 5 Already existing concerns and commitments Current market or industry situation Prospects Conflict – 2 A Threat, A New Opportunity, Promise at Risk
  26. 26. Elements & Design of Story Actors 7 4 Dénouement 1. You Desired Higher Level Results 2. Your client Contact 3. Champion 4. Adversary 3 5. Major Characters Prospect’s Resolution 6. Minor Characters Desired Outcome 6 Conditions of Satisfaction What are the criteria for satisfaction Rising Actions 1 5 Already existing concerns and commitments Current market or industry situation Prospects Conflict – 2 A Threat, A New Opportunity, Promise at Risk
  27. 27. Elements & Design of Story Actors 7 4 Dénouement 1. You Desired Higher Level Results 2. Your client Contact 3. Champion 4. Adversary 8 3 5. Major Characters Prospect’s Resolution 6. Minor Characters Desired Outcome 6 Conditions of Satisfaction What are the criteria for satisfaction Rising Actions 1 5 Already existing concerns and commitments Current market or industry situation Prospects Conflict – 2 A Threat, A New Opportunity, Promise at Risk
  28. 28. Five types of stories we should all have1. “Who I am” stories2. “Why I am here” stories3. “Teaching” stories4. “Values in Action” stories5. “Vision” stories
  29. 29. Companies useStudioNorth
  30. 30. Companies useStudioNorthto tell their story
  31. 31. Companies useStudioNorthto tell their storyin a morecompelling way
  32. 32. Companies useStudioNorthto tell their storyin a morecompelling wayto an increasinglydigital world.
  33. 33. Storiesthatbuild trust.
  34. 34. Storiesthatgrow market share.
  35. 35. Storiesthatmove markets.
  36. 36. Storiesthattransform business.
  37. 37. What’s your story?
  38. 38. What’s your team story?»Team ONEderful Caitlin, Pernilla, Scott, Elizabeth, Rob, Dmitry, Duane»Team Too Leah, Eric C., Natalia, Jim, Bob B., Yury»Team Elev8 Stacy, Debbie, Bob L., Tom, Kate, Shannon, Doug, Mark M.»Shared Services Dan, Laura, Jason, Eric P., Cindy, Chris, Michael, Brian»INNOV8 Andy, Mark S.
  39. 39. What’s your team story?» Work through answers to the 7 basic questions • Topic should be about team or project that the team worked on» Utilize worksheets as needed for reference» Share initial ideas and insights» Prepare your team story for Studio meeting 9/4 • Length should be no more than 10 minutes • Utilize various methods and tactics to tell your story • Have fun!» Begin to construct your own story as it relates to StudioNorth
  40. 40. © 2012 STUDIONORTH

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