(1) The stakeholder is a young Brazilian design student named John who wants to work as a freelancer but lacks confidence in his abilities. (2) He feels insecure in client meetings and managing projects as a freelancer. He also doesn't know how to price his work or maintain proper communication and boundaries with clients. (3) The stakeholder needs help gaining the skills and knowledge required to successfully manage client relationships and work independently as a freelancer.

1. Say Do Think
Feel
“I don’t feel safe in a meeting with clients”
“I have an alternative way to work - I can
be a freelancer”
He was talking to me and, at the same time,
he was drinking a tea
Stakeholder
His name is John.
A young design student that realized some jobs.
He’s from Brazil, and described the brazilian scenario of his carreer.
He would like to act as a freelancer but has some doubts about his
abilities to work in this way.
Need
He needs to find ways to improve his abilities managing his
work and resources, and also improve his skills to relate with
clients, in a manner that allows him to work as a freelancer.
Insight
Insight notes:
He wants to work as a freelancer, but he doesn’t have confidence
or the capacity to deal with the situations of the freelancer carreer
because he doesn’t have the necessary formation on it
We talked about his friends and some things
they told him about what they think about
design as non-designers (he was a bit
disapointed because they didn’t know
what does he do)
He was drawing in a paper some random
draws, and it is interesting to mention
(1) a magnifier; (2) money; (3) a book.
(It can show some things he was thinking
during the interview)
He told me he didn’t want to access his
facebook profile, because it can be a
distraction
Unsecure in reunions
Unsecure taking the lead of his works
Unsecure managing his tasks
Unsatisfied with situations when he needs
to sacrifice himself for a job or client
Difficulties to discover how to put price
in his job
Difficulties with the comunication with
the client
Difficulties to separate the time to work
He doesn’t have the necessary knowledge
to work as a freelancer
He doesn’t have the necessary knowledge
to work as a freelancer
There are some people working in this area
that are not designers, and it is bad for
the design professionals
There is a need to create some rules and
pass this rules to help the designers with
the clients
There are people (and also clients) who does
not know about design as profession
The difficulties with the comunication between
the designer and the client can spoil the project
“But i don’t know if I am able to work like
a freelancer.”
“There is another difficulty in Brazil, because
there are not only the ”academic designers”, but
there are those people who are not designers
but know to do a vetor logo with some
software and invade the market with their service”
“It devalues the labor market, and makes the
life of the professional designer even more difficult.”
“At some point of my life I saw there are two different
professionals in one - the designer and the manager
- when you decide to be a freelancer.”
“Sometimes someone told me that the biggest
enemy of the designer is the client”
“How many times we have to do jugglery to finish
a job for that special client?”
“Does not exist a code of conduct for the relation
between the designer and the client”
“It’s difficult to me to imagine or calculate a
good price for my projects”
“Many people doesn’t know what is design, and
sometimes you find a client who doesn’t know
what do you do”
“In general, I don’t see a good comunication
between the designer and the client.”
“The client frequently does not understand
the design process”
“It’s difficult to separate the time to work from
the free time - how i am going to be a free
professional, it’s difficult to specify the work time”

2. Say Do
“I don’t feel safe in a meeting with clients”
“I have an alternative way to work - I can
be a freelancer”
He was talking to me and, at the same time,
he was drinking a tea
We talked about his friends and some things
they told him about what they think about
design as non-designers (he was a bit
disapointed because they didn’t know
what does he do)
He was drawing in a paper some random
draws, and it is interesting to mention
(1) a magnifier; (2) money; (3) a book.
(It can show some things he was thinking
during the interview)
He told me he didn’t want to access his
facebook profile, because it can be a
distraction
“But i don’t know if I am able to work like
a freelancer.”
“There is another difficulty in Brazil, because
there are not only the ”academic designers”, but
there are those people who are not designers
but know to do a vetor logo with some
software and invade the market with their service”
“It devalues the labor market, and makes the
life of the professional designer even more difficult.”
“At some point of my life I saw there are two different
professionals in one - the designer and the manager
- when you decide to be a freelancer.”
“Sometimes someone told me that the biggest
enemy of the designer is the client”
“How many times we have to do jugglery to finish
a job for that special client?”
“Does not exist a code of conduct for the relation
between the designer and the client”
“It’s difficult to me to imagine or calculate a
good price for my projects”
“Many people doesn’t know what is design, and
sometimes you find a client who doesn’t know
what do you do”
“In general, I don’t see a good comunication
between the designer and the client.”
“The client frequently does not understand
the design process”
“It’s difficult to separate the time to work from
the free time - how i am going to be a free
professional, it’s difficult to specify the work time”

3. Think
Feel
Unsecure in reunions
Unsecure taking the lead of his works
Unsecure managing his tasks
Unsatisfied with situations when he needs
to sacrifice himself for a job or client
Difficulties to discover how to put price
in his job
Difficulties with the comunication with
the client
Difficulties to separate the time to work
He doesn’t have the necessary knowledge
to work as a freelancer
He doesn’t have the necessary knowledge
to work as a freelancer
There are some people working in this area
that are not designers, and it is bad for
the design professionals
There is a need to create some rules and
pass this rules to help the designers with
the clients
There are people (and also clients) who does
not know about design as profession
The difficulties with the comunication between
the designer and the client can spoil the project

4. Stakeholder
His name is John.
A young design student that realized some jobs.
He’s from Brazil, and described the brazilian scenario of his carreer.
He would like to act as a freelancer but has some doubts about his
abilities to work in this way.
Need
He needs to find ways to improve his abilities managing his
work and resources, and also improve his skills to relate with
clients, in a manner that allows him to work as a freelancer.
Insight
He wants to work as a freelancer, but he doesn’t have confidence
or the capacity to deal with the situations of the freelancer carreer
because he doesn’t have the necessary formation on it

5. Insight notes: