1. VALUE PROPOSITION
Advertising Agencies and Marketing
With many sales reps, client services managers, key account positions, designers, studio
staff, printers, and outsourcing companies the advertising industry has a huge amount of
simple, time critical and direct communication that can be shifted to an SMS platform. Through
careful CRM and staged management a sms platform can be successfully integrated with
advertising software as well as being offered in conjunction with current print and media spend
via promos, help lines and info lines.
The system can also be on sold to clients as part of campaign initiatives and promotions.
Key applications would include:
 Schedule, follow up and remind customers and staff of appointments via sms.
 Manage bookings, enquiries, confirmations and appointments via sms.
 Automated birthday sms’s sent out to all your clients.
 Promotional sms’s i.e. specials or promotions your clients are running.
 Create competition lines for your clients on their behalf.
 Remote sms from any location.
 Customer notification for job progress updates, i.e. studio, print, packaging etc
 Service sms’s. For example you can follow up with customers to see that they are
satisfied with your services.
 Update, manage and increase your client’s database.
 Link files can be done so that trigger sms’s can be sent out i.e. a trigger can be set up
at every stage of production sending out a sms to your client notifying the client of
which stage of production their product is.
 All communication is stored and cannot be deleted.
 Coretalk is not internet based and therefore your client’s database is kept safe.
Examples:
 Media House >Hi “Name” I have received final artwork approval and confirmation with
thanks. Job has left for printer today and will be ready for delivery next week Tuesday.
 Media House> SMS in “media” your name and favourite chocolate type to stand a
chance to win a holiday for two in Namibia.
 Media> Hi Bob, please do not forget this morning’s TV interview at 9.00am in Durban
offices.
 Media House> Dear “Client” Job 182356 has just passed screen printing. ETA for
delivery 14 days.
 Media House> Dear “Jane” Your final draft proof has just been emailed for your
attention. Please advise you have received this.
 Media House> to studio – client has requested pantone 3547 on job RETY56 be
changed to pantone 6484 and another proof submitted by this afternoon.
 Media House> 15 promotional staff required for function this evening at Gallagher
estate. Please advise your availability by 12.00 to secure a role in this promotion
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2. VALUE PROPOSITION
Advertising Agencies and Marketing
What is Mobile Marketing?
Mobile Marketing is the use of the mobile medium as a communications and entertainment
channel between a brand and an end-user. Mobile marketing is the only personal channel
enabling spontaneous, direct, interactive and/or targeted communications, any time, any
place. Mobile marketing can be used in a wide variety of ways:
• For customer acquisition
• For customer retention
• For loyalty building
• As a sales promotion tool
• To support product launches
• To raise brand awareness
• For internal communications
• As a redemption / couponing mechanic
• For direct marketing
• As an effective business to business communications vehicle
• As an additional revenue stream for news / information services
• To be able to offer time / location specific offers
• As a channel for delivering ringtones and logo's
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