This is the in depth analysis of the brand Missoni and its products for home decor.An inspiration has been take to create the bed collection.Market positioning/its product all are taken in the account for the analysis.

1. PRESENTATION ON THE BED COLLECTION WITH
RESPECT TO BRAND-MISSONI

2. • Our project report’s objective was to develop a collection for any one of the 4 special product categories
(home decor, leather, footwear, handloom) for the season SS/AW’19.
• We assumed ourselves to be an existing brand ‘Missoni’ in ‘Home Decor’ category for the season AW 19-20.
• We referred to the forecast done by Heimtextil’s and chose ‘Pursue Play’ as our story theme.
• According to the forecast, we developed a theme board, color palette, mood board for our collection. Our
theme was ‘Tribe Vibe’.
• Accordingly, we developed 5 designs for our collection. Costing was done accordingly and specification sheet
was made
SUMMARY

3. About the Brand
• Missoni is a high-end Italian fashion house based in Varese, and known
for its colorful knitwear designs.
• The company was founded by Ottavio and Rosita Missoni in 1953.
• They took their extraordinary textiles into the home in 1983.
• An explosion of color, pattern and luxurious texture defines the Missoni
Home collection.
• Total revenue generated in the year 2017 was 59 million euros.

4. Product Category
Category
Living
Cushions
Chairs
Cylindrical
cushions
Lamps
Diamond puffs
Décor items
Bath
Bath mats
Beach towel
Towels-
2- piece
3-piece
5-piece
Bathrobes
Bed
Bed sheets
cushions
Duvet covers
quilts
Sham
Pillow
Throws Rugs

5. Target market
LOW PRICE
HIGH PRICE
CLASSIC TRENDY
COMPETITORS:
• Dona Karren
• Rubelli
• Etro Home Collection
• Jee Jofa

6. Target Profile and Manufacturing
TARGET PROFILE:
• Missoni’s caters to upper class who have taste towards rich textures, patterns and have the love for
rich, colorful designs.
• Missoni’s home collection is present in American, European and Asian markets through retailers,
showrooms and shop in shop concept.
• High-end markets are catered for the home collection.
MANUFACTURING
1. In house production unit in Italy.
2. T & J Vestor: -
T & J Vestor is an Italian manufacturer almost a century old and
leader in home textile, is based in the factories of Golasecca (Varese)
on the banks of the Ticino, where it was founded in 1921.

7. Venessa Summer and Outdoor Poppies Day and Night Horoscope
Collections

8. Dimension 102X106 inches
Fabric cotton satin, cotton muslin
Price US$870 - $1044
Technique digitally printed
QUILT
• Chevrons are noticed
on every product.
• Multicolor

9. Macro chevron design
Dimension 112x92 inches (King) , 98x79 inches
Fabric Cotton Satin, Cotton Percale, Cotton Muslin
Price US $751 - $1200
Technique Digitally Printed
Duvet Covers

10. Dimension 16x16 inches
Fabric Viscose, polyester ,
cotton, lurex
Price US $284 - $389
Technique Embroidery
Goose Down Filling
Dimension 16x16 inches
Fabric Cotton satin ,
cotton muslin
Price US $169
Technique Digital print
CUSHION

11. Dimension 104X112 inches (King)
Fabric Cotton percale
Price US $247 - $307
Technique Digital print
Iconic Black and White Zigzag Print.
BEDSHEETS

12. Dimension 21x30 inches (standard)
21x40 inches (King)
Fabric Cotton percale, cotton satin
Price US $142 - $238
Technique Digital print
Pillowcases & Shams
Dimension 20x36 inches
Fabric Cotton
Price US $266 - $298
Technique Digital print

13. FORECAST

14. Forecasting : HEIM TEXTILES
Season : AW 19/20
STORY- TOWARD UTOPIA
Society that respects every single
person and their environment,
and builds on individual
responsibility, positive actions
and optimism
PURSUE PLAY
SEEK SANCTUARY
OFF-GRID
EMBRACE INDULGENCE
ESCAPE REALITY,
FORECAST

15. Pursue Play
Theme :
• In an era of uncertainty, political instability and environmental concerns, play makes us realize the need
for optimism, escape and invention
• Play has been used to respond to tumultuous times, to make sense of the chaos.
• Learning through playful processes has become a positive preoccupation for people of all ages - not just
the young .

16. PURSUE PLAY
PATTERN:
• Bold pattern combinations
• Stripes, dashes
• zigzags in bright, primary, highly saturated colors
• Cheerful, joyful
• spontaneous riot of pattern.
FORMS:
• Bold, primary shapes
• Combinations of high gloss and matt
textures
• curves and rounded forms

17. TCX 1311 TCX-5708 TCX-1564 TCX-3949 TCX-5841 TCX-0852 TCX-3817
Pantone-14 Pantone-19 Pantone-18 Pantone-18 Pantone-18 Pantone-18 Pantone-14
COLOR PALLETTE
• Bold, confident use of color is joyful and naive in the primary, saturated nature of the tones here.
• The key colors are the pure primary brights, red, yellow and blue, with secondary green

18. COLOR OF THE YEAR 2019-LIVING CORAL

19. COLLECTION

20. BOLD
KEYWORDS
OPTIMISMCHEERFUL
DARING
EXPERIMENTATION
PLAYFUL ACTIVITIES CREATIVITY
HUMOUR/COMIC
ESCAPISM
WILD,CAREFREE,
UNINHIBITED
KEYWORDS

22. TRIBE VIBE ~ PRINTS

23. REFERENCES
1. http://www.designindaba.com/articles/creative-work/how-art-shaped-missoni-brand
2. https://carmensluxurytravel.com/the-history-of-missoni/
3. https://fashion-history.lovetoknow.com/fashion-clothing-industry/fashion-designers/missoni
4. https://www.amara.com/us/luxpad/history-missoni-home/
5. https://heimtextil.messefrankfurt.com/frankfurt/en/programme-events/trends.html
6. http://www.tjvestor.com/missonihome.html
7. https://www.missoni.com/us