Final Project work

1. BY : SAGAR J SONI
M.COM
(FINAL)MARKETING
ROLL NO : 407061
PROJECT GUIDE-
DR.MRUDULA

2. •Online Shopping is the process of buying goods & services from merchants over the Internet
•Consumer Behavior is the behavior that consumer display in searching, using, evaluating, and disposing of
product and service that they expect will satisfy their needs.
•Online Marketing refers to a set of powerful tools , strategies and method used for promoting
products and services through the Internet.
•Online Marketing Strategy -a web-based approach to market and engage its customers through
a there web site. This includes tactical Digital marketing, Social medial marketing and many more
thing.
•As per Alexa – Flipkart, Amazon, Ebay, Snapdeal, Jabong, Shopclues , Myntra,
Nayka , & Fashionandyou are the top e-commerce websites in India.
•The number of internet users in India is expected to reach 500 million by June 2018,
said a report by the Internet & Mobile Association of India (IAMAI) & Kantar IMRB. The
number of Internet users stood at 481 million in December 2017

3. .
PayTM 2010
•A e-payments & e-
commerce brand based.
•The name is an acronym
for "Payment Through
Mobile".
•Vijay shekhar sharma-
Founder
Amazon. in
•founded by Jeff
Bezos on July 5, 1994.
•Stared in india 2012 feb
•Amazone prime , Alexa
, Kindle –Product etc
.
Snapdeal
Snapdeal.com is an online
marketplace.
Founder -KunalBahl
and RohitBansal
•Flipkart, is an E-Commerce
company founded in 2007 by
SachinBansal and
BinnyBansal.
•Myntra & Jabong own
brand.
Ebay
•founded by Pierre Omidyar in
1995,
•fee when sellers have sold or
listed any items.
.
.
Flipkart
.
2017
2012
2010
2007
2005
COMPANY
PROFILE

4. 01
•Pay per Click:
•Search Engine Optimization:
02•Sponsorships
•Online Directories
03
•Banner Ads
•Pop-up Ads
04•Video Marketing
•Email Marketing
MARKETING STRATEGY &
SELLING TOOLS

5. 01
02
03 04
05
06

6. •Researchers usually use two
methods for data collection :
Primary & Secondary method
Respondent
•100 Respondents of
Vadodara city who use online
shopping were targeted to
gather responses and the
structured questionnaire was
used for this purpose
•Representative Sample :
•Sampling Frame : conveniently
drawn from different customer
•Sample Size: 100
•Sampling Design and Methods:
Non-Probability Sampling Design
or Approach based on Convenience
Sampling Methods
•Sampling Media: Structured Non-
Disguised Questionnaire(purpose
told)
RESEARCH
METHODOL
OGY

7. 2013
K.Vaitheesewaran
–
के वैतेश्वरन
Convenience of
online shoppingWith product getting
standardized,
specifications getting
fixed and the concept of
service getting eroded,
2013
Kodandarama Setty
कोडंदारामा सेट्टी
We are facing some
threat from online stores
in these electronics
categories; however, in
the big market of
consumer durables we
are safe for now
2004
Kumar, Smith, &
Bannerjee
the major factors
affecting the ease of use
of a website interface
are: language used,
arrangement of
information, use of
metaphors, size and
contrast of letters.

8. 0
1
The proportionate of female is more
than the male in using online
shopping.
0
2
Online shopping is more popular in
21-26 age group
03
Customer spend 1-2 hr on the
internet a every day
04
People use Internet for
Entertainment and Information
search.
05Shop once in a month of Rs 500-1000
INR
06•Prefer “Cash on delivery” mode of payment
• Amazon is Most popular
E Commerce Site
07
•Majority of respondents are purchasing “
Digital devices
•Respondents are aware about online
shopping sites from Online advertisement
0
8
•Online buying decision get influenced by
Discount.
•Online shopping gives a satisfactory overall
experience

9. CREATIVE
VENUS
CREATIVE
VENUS
CREATIVE
VENUS
CREATIVE
VENUS
CREATIVE
VENUS
25%
39%
3%
2%
01
H i g h l y
s a t i s f i e d
02
S a t i s f i e d
03
N e u t r a l
04
D i s s a t i s f i e d
05
H i g h l y
D i s s a t i s f i e d
Customer Satisfaction towards Online shopping

10. For buyer (online Shopper) For Sellers(online seller)
Reputed chain store websites are likely to be safe and
secure
Use the Marketing Medium which are Customer Favorite
Search for a product, any site that ranks in the first 20
results is likely to be a 'good' store,
Focus on your site visitors--not yourself
Avoid storing your credit card details at the time of
checkout
Be Memorable
Allows comparison shopping of the same item
simultaneously across multiple retailers
Try to include “Cash on Delivery” and “Easy Return Policy”.
Should check “VeriSign Secured” sign. Use SEO and Google Adwords, Social Media (Facebook &
Twitter ), Email-Marketing, Mobile Advertising, etc
Read the return policy of the online retailer you choose Provide 24/7 Customer support
Do not get attracted by unbelievable offers like “99%
discounts” and “Buy for Zero”.
Keep it Simple
If you are not satisfied with the product or services received
online, complain about it
Build Trust among

11. •From the study it has been concluded that these days people of India has started Trusting Various
online stores and they are adopting the internet marketing offering by online sellers.
•Today’s youngsters is spending more time on internet and number of internet user in increasing day
by day in India. They are more than willing to use online shopping as it save time and give more
convenience to customer. Customer’s wants a good return and refund policy .
•Various seller are going online these days as it has become a world of Internet, people spending
more and more time on internet. Thus the Traffic Range online is huge and it is attractive for online
sellers. Sellers these days have accepted the policy of giving “ 100% Satisfaction “ to the customers
and they believe everything will follow if the customer is satisfied.
• Big player are giving great deal in terms of discounts & Exclusive product rang .This attract
customers

12. 01
Research was conducted
in a limited area &
Duration
02
Lack of interest
of respondents.
03
Respondents included
only those who
are doing online
shopping.
04
Study was just for academic
purpose & Age group above 41
years are not that much well
versed with online shopping
05

13. MESSAGES
Q W E R T Y U I O P
A S D F G H J K L
Z X C V B N M
SPACE
SEN
D
THANK YOU !
TEACHE R
TEACHERS & FRIENDS
S
BY : SAGAR J SONI M.COM (FINAL)MARKETING
ROLL NO : 407061