THRE IS MICROPRJECT FOR DIPLOMA STUDENT ON SAMSUNG COMPNAY for subject ict

1. TOPIC: Analysis of Samsung PVT. Ltd
GROUP MEMBERS
MICRO PROJECT
STUDENT NAME ROLL NO.
Priyanshu Varma 11
Prerana Panchal 12
Ruchita Dhaske 13
Kaustubh More 14
Atharva Mokashi 15
Fundamentals of ICT (22001)
(EPS)

2. ⬡ Samsung Electronics is the largest manufacturer of the electronic
smart devices and its components not only for itself, but also for
other manufacturing companies such as Apple, Sony, Nokia and so
on.
⬡ The headquarters of the company is based in Suwon of the nation
South Korea, although it has various subsidiaries in other nations,
for instance India.
⬡ It is famous for providing employment to around 308745 people
around the world and has a network of sales in around 80 nations
worldwide.
⬡ Although it had its specialty in manufacturing electronica
components in its initial days, it started producing smart devices in
the recent days including the new-age technologies such as 5G
network.
INTRODUCTION

3. REVENUE & PROFIT
⬡ 2012
The company of Samsung ended up with a profit of $27.18
billion on the revenue of $188.14 billion. This was made up with 10%
increase in the last quarter of the year from the previous quarters.
⬡ 2013
The overall revenue of the year summed up to $229.68 trillion
indicating a 14% increase from the previous year. The profit of the
company also showed an increase of 27% summing up to $36.79 trillion.
⬡ 2014
The company experienced its lowest yearly gain in 2014 by
making a profit of $25 trillion which was a 32% fall since the last year
signifying a drop in its marketing and business.
⬡ 2015
The electronic organization made a profit of only $5.63 billion in
the year of 2015 over a revenue of $44 billion. This overall downfall was a
failure to meet the customer expectations in the sales of mobile devices.
⬡ 2016
In this year, the company experienced a rise in its sales. Hence
it incorporated a profit of $7.92 billion on an overall revenue of $53.33
trillion.

4. EMPLOYMENT STRUCTURE
The organizational structure of the Samsung Electronics Company
shares the following characteristics:
⬡ Employees are given the scope developing their own skills for
the betterment of the organization
⬡ They can prove their passion for excelling in their activities
⬡ They can accustom themselves to the modifications and
changes in the organization
⬡ The employees can maintain their integrity even in the ethical
situations
⬡ They will emphasize on the prosperity of themselves as well
as the organization

5. “
⬡ Strength
Considered as the prime manufacturer of electronic devices,
specializes in mobile manufacturing, incorporates exclusive design and
marketing capabilities, shares a harmonious relationship with the
retailers
⬡ Weakness
Fails to stand against the competitors like Apple, has limited
potential increase in growth due to dependency on consumer
electronic sales, usage of open source operating system in the devices
⬡ Opportunity
Can incorporate new technologies such as wearable, apply
online marketing strategies in various online websites, implement
offshore activities for focusing on core business
⬡ Threat
Consideration of the main competitor ‘Apple’ and their
features, failure to meet up customer expectations like the Chinese
competitors of Xiaomi and Huawei, failure to implement new design
SWOT ANALYSIS

6. FACTORS FOR SUCCESS
Technology
⬡ Manufacturer of the largest LCD display and plasma HDTv
Design
⬡ Implementation of new age features and designs
Branding
⬡ Implementing digital marketing strategies