Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Sameer Mathur

What work do marketing channels perform?

How should channels be designed?

How should companies integrate channels and manage channel conflict?

What are the key issues with e-commerce and m-commerce?

Challenges in new product development

Consumer adoption of new products

Stages in developing new products and services

How to manage the new product development process

What is a brand and how does branding works?

Organizational structures and processes managers use to oversee new product development

Presentation4 tasks for succcesful marketing

Presentation3 core concepts of marketing

Presentation2 on scope of marketing

Presentation1 on marketing in 21st century

How can goods marketers improve customer services

How do we define services

In what ways do consumers stray from a deliberative,rational decision process

What major psychological processes influence consumer response to the marketing program

In what ways do consumers stray from a deliberative,rational decision process

How do consumer characteristics influence buying behaviour