In partnership with local chamber of commerce organizations the Tennessean Media Group and 1100 Broadway created and performed a series of seminars targeted to local small businesses in an effort to introduce them to marketing and advertising concepts and tools.
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Thrive I - What Has Your Website Done For You Lately?
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4. How They Shop What is most important during their online investigation: 54% cited retailer website 50% cited search engines Source: Multichannelmerchant.com; wholesalecentral.com 57% of shoppers do their research using a combination of store visits & online investigation before making a purchase 57%
5. Online Shoppers Are Buyers! Source: Multichannelmerchant.com; wholesalecentral.com After online research 71% went to the store to shop 62% bought
6. If You’re Not Maximizing Online, You’re Missing a Huge Opportunity There are more than 820,000 adult (75%) users of the Internet in the Nashville area. Source: Scarborough 2009; US Census
7. Retailers who effectively build bridges between their locations and websites stand to be the big winners in the research-online/ buy-in-store era .
20. Essentials of Internet Marketing Search Engine Marketing SEO Pay-Per-Click 71% of local searchers follow-up with an in-store visit. 62% end up making a purchase Source: Multichannelmerchant.com; wholesalecentral.com
21. Search Engine Marketing www. google.com / local /add Paid Search Local Search Organic Search
24. Algorithms and Spiders What are they looking for? The same things you are looking for: Site Architecture (URL & Page Structure) Content Relevancy (Search engines read text) Links: Trust & Authority (prominence of the site)
25. SEO Expectations SEO cannot be guaranteed. Google and only Google decides who ranks #1 on Google. Good SEO provides the “opportunity” to rank on the 1 st page for relevant keyword phrases. SEO has the greatest long term value and is a process that takes time (as least 6-12 months to rank). The search engines like natural (organic) growth for a web site.
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27. Search Engine Marketing www. google.com / local /add Paid Search Local Search Organic Search