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Dividing market into segments

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Sameer Mathur
Sameer Mathur

ways in which a company can divide market into segments

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DIVIDING MARKET INTO SEGMENT S
4WAYS TO SEGMENT CONSUMER MARKET
GEOGRAPHI
GEOGRAPHY REGION RURAL/URBAN AREASCITY
DEMOGRAPHIC
DEMOGRAPHIC EDUCATION AGE GENDER OCCUPATION
LIFESTYLE PERSONALITY PSYCHOGRAPHIC
BEHAVIORAL ATTITUDE LOYALTY OCCASION
THANK YOU
Created by Jay s. Mehta, SPCE, during an internship by Prof. Sameer Mathur, IIM Lucknow. www.iiminternship.com

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Dividing market into segments