SlideShare a Scribd company logo

What work do marketing channels perform?

•Download as PPTX, PDF•
•
Sameer Mathur
Sameer Mathur

Marketing channels have to play a lot of roles.

Marketing
1 of 8
What works do marketing channels perform
Created by NILESH RANA of IIT BHU under the guidance of Prof. SAMEER MATHUR, IIM LUCKNOW www.iiminternship.com Thank you !!!
Channel Functions and Flows A marketing channel performs the work of moving goods from producers to consumers.
Suppliers Manufacturer Banks Dealers Dealers Dealers Dealers Suppliers Suppliers Transporter s,Warehous es Transporter s,Warehous es Manufacturer Manufacturer Manufacturer Customers Customers Customers CustomersTransporters Banks Banks Advertising agency Advertising agency 1. Physical Flow 2. Title Flow 3. Payment Flow 4. Promotion Flow
Channel Levels
Jobber Consumer RetailerRetailer Wholesaler Retailer Wholesaler Consumer Consumer Consumer Consumer Marketing Levels Manufacturer Manufacturer ManufacturerManufacturer 0-level 1-level 2-level 3-level
Service Sector Channels
For example, Politicians use a mix of channels-mass media, rallies, direct mail, billboards, faxes, e-mail, blogs, blogs, podcasts,websites and social networking sites.

Recommended

What work do marketing channels perform
What work do marketing channels perform What work do marketing channels perform
What work do marketing channels perform Sameer Mathur
 
How should channels be designed
How should channels be designedHow should channels be designed
How should channels be designedSameer Mathur
 
What work do marketing channels perform
What work do marketing channels performWhat work do marketing channels perform
What work do marketing channels performSameer Mathur
 
How should channels be designed?
How should channels be designed?How should channels be designed?
How should channels be designed?Sameer Mathur
 
What work do marketing channels perform
What work do marketing channels performWhat work do marketing channels perform
What work do marketing channels performSameer Mathur
 
How should channels be designed
How should channels be designedHow should channels be designed
How should channels be designedSameer Mathur
 
How should channels be designed?
How should channels be designed?How should channels be designed?
How should channels be designed?Sameer Mathur
 
Brands versus private labels : Fighting to win
Brands versus private labels : Fighting to winBrands versus private labels : Fighting to win
Brands versus private labels : Fighting to winSameer Mathur
 

Recommended

What work do marketing channels perform
What work do marketing channels perform What work do marketing channels perform
What work do marketing channels perform Sameer Mathur
 
How should channels be designed
How should channels be designedHow should channels be designed
How should channels be designedSameer Mathur
 
What work do marketing channels perform
What work do marketing channels performWhat work do marketing channels perform
What work do marketing channels performSameer Mathur
 
How should channels be designed?
How should channels be designed?How should channels be designed?
How should channels be designed?Sameer Mathur
 
What work do marketing channels perform
What work do marketing channels performWhat work do marketing channels perform
What work do marketing channels performSameer Mathur
 
How should channels be designed
How should channels be designedHow should channels be designed
How should channels be designedSameer Mathur
 
How should channels be designed?
How should channels be designed?How should channels be designed?
How should channels be designed?Sameer Mathur
 
Brands versus private labels : Fighting to win
Brands versus private labels : Fighting to winBrands versus private labels : Fighting to win
Brands versus private labels : Fighting to winSameer Mathur
 
What marketers misunderstand by online reviews
What marketers misunderstand by online reviewsWhat marketers misunderstand by online reviews
What marketers misunderstand by online reviewsSameer Mathur
 
For mobile devices, think apps not ads
For mobile devices, think apps not adsFor mobile devices, think apps not ads
For mobile devices, think apps not adsSameer Mathur
 
Making the Most of a Polarizing Brand
Making the Most of a Polarizing BrandMaking the Most of a Polarizing Brand
Making the Most of a Polarizing BrandSameer Mathur
 
Make the most of a polarising brand
Make the most of a polarising brandMake the most of a polarising brand
Make the most of a polarising brandSameer Mathur
 
My summer internship’15, An awesome journey.
My summer internship’15, An awesome journey.My summer internship’15, An awesome journey.
My summer internship’15, An awesome journey.Sameer Mathur
 
What marketers misunderstand about online reviews
What marketers misunderstand about online reviewsWhat marketers misunderstand about online reviews
What marketers misunderstand about online reviewsSameer Mathur
 
What are brands good for?
What are brands good for?What are brands good for?
What are brands good for?Sameer Mathur
 
What are brands_good_for
What are brands_good_forWhat are brands_good_for
What are brands_good_forSameer Mathur
 
Gino sa: distribution channel management
Gino sa: distribution channel managementGino sa: distribution channel management
Gino sa: distribution channel managementSameer Mathur
 
Gino SA:Distribution Channel Management
Gino SA:Distribution Channel ManagementGino SA:Distribution Channel Management
Gino SA:Distribution Channel ManagementSameer Mathur
 
Goodyear aquatred launch
Goodyear aquatred launchGoodyear aquatred launch
Goodyear aquatred launchSameer Mathur
 
Goodyear aquatred launch
Goodyear aquatred launchGoodyear aquatred launch
Goodyear aquatred launchSameer Mathur
 
GINO SA: DISTRIBUTION CHANNEL MANAGEMENT
GINO SA: DISTRIBUTION CHANNEL MANAGEMENTGINO SA: DISTRIBUTION CHANNEL MANAGEMENT
GINO SA: DISTRIBUTION CHANNEL MANAGEMENTSameer Mathur
 
Goodyear the aquatred launch
Goodyear the aquatred launchGoodyear the aquatred launch
Goodyear the aquatred launchSameer Mathur
 
How should companies integrate channels and manage channel conflict ?
How should companies integrate channels and manage channel conflict ?How should companies integrate channels and manage channel conflict ?
How should companies integrate channels and manage channel conflict ?Sameer Mathur
 
How should companies integrate channels and manage channel conflict?
How should companies integrate channels and manage channel conflict?How should companies integrate channels and manage channel conflict?
How should companies integrate channels and manage channel conflict?Sameer Mathur
 
What decisions do companies face in managing their channels?
What decisions do companies face in managing their channels?What decisions do companies face in managing their channels?
What decisions do companies face in managing their channels?Sameer Mathur
 
What is a marketing channel system and value network?
What is a marketing channel system and value network?What is a marketing channel system and value network?
What is a marketing channel system and value network?Sameer Mathur
 
Mojor steps in developing effective communication
Mojor steps in developing effective communicationMojor steps in developing effective communication
Mojor steps in developing effective communicationSameer Mathur
 
What is communication mix, how should it be set
What is communication mix, how should it be setWhat is communication mix, how should it be set
What is communication mix, how should it be setSameer Mathur
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfPiyush Kumar
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...William (Bill) H. Bender, FCSI
 

More Related Content

More from Sameer Mathur

What marketers misunderstand by online reviews
What marketers misunderstand by online reviewsWhat marketers misunderstand by online reviews
What marketers misunderstand by online reviewsSameer Mathur
 
For mobile devices, think apps not ads
For mobile devices, think apps not adsFor mobile devices, think apps not ads
For mobile devices, think apps not adsSameer Mathur
 
Making the Most of a Polarizing Brand
Making the Most of a Polarizing BrandMaking the Most of a Polarizing Brand
Making the Most of a Polarizing BrandSameer Mathur
 
Make the most of a polarising brand
Make the most of a polarising brandMake the most of a polarising brand
Make the most of a polarising brandSameer Mathur
 
My summer internship’15, An awesome journey.
My summer internship’15, An awesome journey.My summer internship’15, An awesome journey.
My summer internship’15, An awesome journey.Sameer Mathur
 
What marketers misunderstand about online reviews
What marketers misunderstand about online reviewsWhat marketers misunderstand about online reviews
What marketers misunderstand about online reviewsSameer Mathur
 
What are brands good for?
What are brands good for?What are brands good for?
What are brands good for?Sameer Mathur
 
What are brands_good_for
What are brands_good_forWhat are brands_good_for
What are brands_good_forSameer Mathur
 
Gino sa: distribution channel management
Gino sa: distribution channel managementGino sa: distribution channel management
Gino sa: distribution channel managementSameer Mathur
 
Gino SA:Distribution Channel Management
Gino SA:Distribution Channel ManagementGino SA:Distribution Channel Management
Gino SA:Distribution Channel ManagementSameer Mathur
 
Goodyear aquatred launch
Goodyear aquatred launchGoodyear aquatred launch
Goodyear aquatred launchSameer Mathur
 
Goodyear aquatred launch
Goodyear aquatred launchGoodyear aquatred launch
Goodyear aquatred launchSameer Mathur
 
GINO SA: DISTRIBUTION CHANNEL MANAGEMENT
GINO SA: DISTRIBUTION CHANNEL MANAGEMENTGINO SA: DISTRIBUTION CHANNEL MANAGEMENT
GINO SA: DISTRIBUTION CHANNEL MANAGEMENTSameer Mathur
 
Goodyear the aquatred launch
Goodyear the aquatred launchGoodyear the aquatred launch
Goodyear the aquatred launchSameer Mathur
 
How should companies integrate channels and manage channel conflict ?
How should companies integrate channels and manage channel conflict ?How should companies integrate channels and manage channel conflict ?
How should companies integrate channels and manage channel conflict ?Sameer Mathur
 
How should companies integrate channels and manage channel conflict?
How should companies integrate channels and manage channel conflict?How should companies integrate channels and manage channel conflict?
How should companies integrate channels and manage channel conflict?Sameer Mathur
 
What decisions do companies face in managing their channels?
What decisions do companies face in managing their channels?What decisions do companies face in managing their channels?
What decisions do companies face in managing their channels?Sameer Mathur
 
What is a marketing channel system and value network?
What is a marketing channel system and value network?What is a marketing channel system and value network?
What is a marketing channel system and value network?Sameer Mathur
 
Mojor steps in developing effective communication
Mojor steps in developing effective communicationMojor steps in developing effective communication
Mojor steps in developing effective communicationSameer Mathur
 
What is communication mix, how should it be set
What is communication mix, how should it be setWhat is communication mix, how should it be set
What is communication mix, how should it be setSameer Mathur
 

More from Sameer Mathur (20)

What marketers misunderstand by online reviews
What marketers misunderstand by online reviewsWhat marketers misunderstand by online reviews
What marketers misunderstand by online reviews
 
For mobile devices, think apps not ads
For mobile devices, think apps not adsFor mobile devices, think apps not ads
For mobile devices, think apps not ads
 
Making the Most of a Polarizing Brand
Making the Most of a Polarizing BrandMaking the Most of a Polarizing Brand
Making the Most of a Polarizing Brand
 
Make the most of a polarising brand
Make the most of a polarising brandMake the most of a polarising brand
Make the most of a polarising brand
 
My summer internship’15, An awesome journey.
My summer internship’15, An awesome journey.My summer internship’15, An awesome journey.
My summer internship’15, An awesome journey.
 
What marketers misunderstand about online reviews
What marketers misunderstand about online reviewsWhat marketers misunderstand about online reviews
What marketers misunderstand about online reviews
 
What are brands good for?
What are brands good for?What are brands good for?
What are brands good for?
 
What are brands_good_for
What are brands_good_forWhat are brands_good_for
What are brands_good_for
 
Gino sa: distribution channel management
Gino sa: distribution channel managementGino sa: distribution channel management
Gino sa: distribution channel management
 
Gino SA:Distribution Channel Management
Gino SA:Distribution Channel ManagementGino SA:Distribution Channel Management
Gino SA:Distribution Channel Management
 
Goodyear aquatred launch
Goodyear aquatred launchGoodyear aquatred launch
Goodyear aquatred launch
 
Goodyear aquatred launch
Goodyear aquatred launchGoodyear aquatred launch
Goodyear aquatred launch
 
GINO SA: DISTRIBUTION CHANNEL MANAGEMENT
GINO SA: DISTRIBUTION CHANNEL MANAGEMENTGINO SA: DISTRIBUTION CHANNEL MANAGEMENT
GINO SA: DISTRIBUTION CHANNEL MANAGEMENT
 
Goodyear the aquatred launch
Goodyear the aquatred launchGoodyear the aquatred launch
Goodyear the aquatred launch
 
How should companies integrate channels and manage channel conflict ?
How should companies integrate channels and manage channel conflict ?How should companies integrate channels and manage channel conflict ?
How should companies integrate channels and manage channel conflict ?
 
How should companies integrate channels and manage channel conflict?
How should companies integrate channels and manage channel conflict?How should companies integrate channels and manage channel conflict?
How should companies integrate channels and manage channel conflict?
 
What decisions do companies face in managing their channels?
What decisions do companies face in managing their channels?What decisions do companies face in managing their channels?
What decisions do companies face in managing their channels?
 
What is a marketing channel system and value network?
What is a marketing channel system and value network?What is a marketing channel system and value network?
What is a marketing channel system and value network?
 
Mojor steps in developing effective communication
Mojor steps in developing effective communicationMojor steps in developing effective communication
Mojor steps in developing effective communication
 
What is communication mix, how should it be set
What is communication mix, how should it be setWhat is communication mix, how should it be set
What is communication mix, how should it be set
 

Recently uploaded

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfPiyush Kumar
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...William (Bill) H. Bender, FCSI
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesMedia Logic
 
The Art of sales from fictional characters.
The Art of sales from fictional characters.The Art of sales from fictional characters.
The Art of sales from fictional characters.Bharathi sakthi
 
The Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdfThe Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdfishikajaiswal116
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendayMaharshBenday
 
Resumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistResumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistKarina Perez
 
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROIShamsudeen Adeshokan
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies UncoveredSearch Engine Journal
 
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsVbout.com
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesMathuraa
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessAbdulsamad Lukman
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdfDistribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdfTransports Advertising
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxelizabethella096
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx23397013
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONpratheeshraj987
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleMy Heart Throw Pillow
 
Gain potential customers through Lead Generation
Gain potential customers through Lead GenerationGain potential customers through Lead Generation
Gain potential customers through Lead Generationvidhyalakshmiveerapp
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendayMaharshBenday
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxelizabethella096
 

Recently uploaded (20)

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
The Art of sales from fictional characters.
The Art of sales from fictional characters.The Art of sales from fictional characters.
The Art of sales from fictional characters.
 
The Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdfThe Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdf
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
Resumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistResumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital Strategist
 
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered Prompts
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdfDistribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
 
Gain potential customers through Lead Generation
Gain potential customers through Lead GenerationGain potential customers through Lead Generation
Gain potential customers through Lead Generation
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptx
 

What work do marketing channels perform?