1. Intertexuality- The relationship between text
The Archetypes
Visual reference in music video coming from a range of
sources, though the three most frequent are perhaps
cinema, fashion and art photography
References from other sources of media into music
videos
2. Music videos using a video game theme
.Robbie Williams
.The red hot chilli peppers
John Stuarts description of the
music video “incorporating,
raiding and reconstructing” is
essentially the essence of
intertextuality
Music videos include and bond together
and mix several aspects of the media
together and have themes that inspire
their videos EG- A theme of a particular
style/ trend like tumblr fashion/
themes
3. Using something with which the
audience may be familiar with and
relate to from other areas of media
they know or like
Intertexuality- (The links between
texts and forms of text) is most
obvious in music videos
With the possible exception of
advertising- using well known
famous people like actors/ singers
or including clear fashion types
and movie references/ famous
lines
