The document lists the various media technologies and equipment used by the author at different stages of their music video project. It includes digital cameras, memory cards, laptops, editing software, lighting equipment, and websites. Photoshop and Premiere Pro were used for image and video editing. YouTube provided inspiration during planning and was used to share the final work. A range of equipment was needed for filming, editing, and presenting different elements of the project.

1. How did you use media technologies in
the construction and research,
planning and evaluation stages?

2. This is the complete list of technologies I used throughout this project.
Equipment Computer Programs Internet Websites
Fujifilm X10 Digital Camera
College Scanner
Canon DSLR 500D
Jessops Tripod
Asus X200CA Laptop & Charger
30 GB SanDisk DSLR Memory Cards
College Editing Suite
Studio Lighting
Par Can Studio Lighting
Google Chrome
Adobe Photoshop CS6
Adobe Premier Pro
Microsoft Word
Microsoft PowerPoint
Microsoft Outlook
YouTube
SlideShare
Survey Monkey
Wyke Media A2 Blogger
Prezi
Emaze
Facebook
YouTube Converter
Musicmetric

3. Fujifilm FX1 Digital Camera
Fujifilm is known as the world's largest photographic and imaging company, meaning their
product range is boundless. The particular camera I used is recognised for it’s compact
structure, teamed with the ability to capture photos with an incredibly high resolution.
I used this camera to produce the photographs within the front cover of my album,
capturing the image of an attract female model and a deer’s head. These were later
combined in Photoshop to produce a surreal appearance.
I chose to operate this particular camera on account of its high definition quality; owing
to its 2.36 million dot resolution. It features many controls and large optical
viewfinder. The brightness automatically adjusts to the scene but can also be set
manually, which is what I did as it allowed me to manipulate the scene to match my
desires.
The resolution made the photos of my product appear more realistic, creating
verisimilitude between the still image, and actuality, overall creating a professional and
sophisticated appearance.
Equipment

4. Canon DSLR 500D
This was used to shoot my entire music video. Much like my
album cover, I wanted a video camera with a high definition
quality to capture footage which likens to that of a
professional standard, enforcing credibility. I believed
this was successfully accomplished as almost all my footage
was noticeably refined. I personally characterise a good
camera by it’s ability to accurately depict each distinct
hair of an individual, which was achieved in several shots,
such as this one..
Equipment

5. Scanner
A scanner is an electronic device a
device that scans documents and/or
graphics and translates them into
digital data. This technology was
used to digitise the collage
featured in my ancillary texts. It
was effective in maintaining the
resolution of my images and
preserving the flatness, making the
digitised copy appear more refined
than it perhaps would if a digital
camera was employed to do the task.
Equipment

6. Jessops Tripod
The purpose of a tripod is to support a camera during the
course of filming.
I shot almost all my footage using this. It was very
straightforward to use, hurrying the process. I wanted
seemingly stable material to work with as I believe this
appears more sophisticated than unsteady, hand-held footage.
It was especially important when filming the shots that were
responsible for the character transfiguration effect,
particularly because the camera had to remain in exactly the
same spot throughout, for the illusion to appear convincing.
I didn’t use it during one of my opening shots; however, as
I wanted to add a degree of variety.
Equipment

7. Asus X200CA Laptop
This particular model is distinguished by it’s high
performance, small scale and touch screen.
This is my own laptop that I used to produce all of
my blogposts and edit my ancillary texts. I decided
this due to its familiarity in terms of layout,
programs etc. It’s also easily portable on account
of its petite size. My laptop also contains many
recourses in relation to graphics and previous work,
so I could regularly refer to them, meaning I could
manage my time and work efficiently throughout the
course. I incorporated some of my previous graphic
design recourses in my ancillary texts, specifically
the collage and the image of the dear’s head.
Equipment

8. Iiyama Prolite X2377HDS
This is a 23” LED backlit LCD Screen featuring IPS Panel technology which is considered
to be the most advanced panel type. I used a single edit suite to edit my entire video. It
was simpler to work on one as it ensured all of my footage was stored in the same place so
there was no risk of losing it.
It had a full high definition display, has a 5 000,000:1 Advanced Contrast Ratio and 250
cd/m² brightness, this was convenient as it provided a full a vivid expression of my
footage.
Equipment

9. 32GB SanDisk DSLR Memory Cards
A memory card refers to a small, flat flash drive
used in tandem with digital cameras and mobile
phones.
I used a total of two and these stored all the
raw footage and images required for my music
video and ancillary texts. It fitted both my
laptop and my editing suite, therefore I could
access my footage easily.
The memory size allowed me to film as much
footage & take as many pictures to my heart’s
content so I could perfect my shots.
Equipment

10. Studio Lighting
This was used when shooting in
location 2 of my music video, the
collage green room. generating an
equalised white balance, taking
exposure, tone and contrast into
consideration. Consequently, it
produced an effect which was
innately pleasant to the eye of
an audience perspective.
Equipment

11. Par Can Stage Lighting
A total of six were implemented
within the performance footage of
my music video, filmed at Fruit.
These were to reinforce the live
performance based spectacle,
providing verisimilitude.
However, in certain shots, the
lighting caused an overbearing
white balance, diminishing the
facial features of my some cast
members discouraging this
authenticity. As seen on the
image to the left.
Equipment

12. Google Chrome
Google Chrome is a freeware web
browser developed by Google. Needless
to say this program was significant
throughout my entire project as the
entire presentation of my work is web
based. I also regularly used chrome
within the research and planning
stages to refer to existing products,
editing tutorials etc.
Computer Programs

13. Adobe Photoshop CS6
Adobe Photoshop is the leading graphic editing and
manipulation software on the market. It is operated by both
the general public and by professional businesses.
I used Photoshop to construct my ancillary texts as this is
a professional program, operated by certified graphic
designers. The pictorial strategies I implemented in my
ancillary texts are all methods which I have previously
worked with throughout my AS & A2 Graphic Design course.
I chose to do this as it reflects my own artistic strengths
and predilection, meaning my products exhibited an air of
sophistication, due to my refined knowledge. The
construction of my ancillary texts are displayed below.
Computer Programs

14. Adobe Premiere Pro is a video editing software
application, centred on a timeline structure.
I edited my entire video on this program. It very much
likens to Photoshop in terms of its tools and format,
meaning I was somewhat in my comfort zone and didn’t
have to adapt, dramatically. This program also contains
endless amounts of effects, meaning my creativity could
truly translate into my footage, reflecting my intention
of demonstrating a psychedelic trance. Which I believe
is evident within my video.
Adobe Premier Pro
Computer Programs

15. Microsoft Word
Microsoft Word is a graphical word processing program, it allows
users to type and save documents. I used this program to transcribe
my research and ideas, before posting on my blog. Microsoft Word’s
‘Spelling & Grammar’ checker proofread my work to an efficient
degree and ensured that my thoughts were communicated thoroughly, so
others could understand.
Computer Programs

16. Microsoft PowerPoint
Microsoft PowerPoint is a complete presentation graphics package. It
provides everything you need to produce a presentation with
professional credit.
I was a presentation method for a great number of my blogposts. I
enjoyed using this program on account of its straightforwardness, so I
could work speedily, plus it doesn’t require the internet, meaning I
could operate offline, if I needed to.
This program was used to create my storyboard animatic, as opposed to
creating a hand rendered copy, as it was more time efficient. This was
because I was able to copy and paste items and frames, rather than
repeatedly drawing. Moreover, all the images were already contained on
the computer, therefore there a scanner wasn’t required.
Computer Programs

17. Microsoft Outlook
Microsoft Outlook is a personal
information manager. It is often used as
an email application, however, it also
contains a calendar, task manager, contact
manager, note taking, journal, and web
browsing – strengthening a user’s
organisation.
This program was valuable when I wanted to
contact the manager of my venue choice,
Chris Birch (manager of Fruit). I was able
to communicate with him, without any
difficulty and this resulted in the
inclusion of my desired venue.
Computer Programs

18. YouTube
Launched in May 2005, YouTube allows billions of people to discover, watch and share originally-
created videos. YouTube provides a forum for people to connect, inform, and inspire others across
the globe and acts as a distribution platform for original content creators and advertisers large
and small.
YouTube was imperative during my initial planning & research,, not to mention the creative
aftermath. I originally used it view existing music videos, both by students and by established
artists, allowing me to gain inspiration and open me up to many imaginative concepts. I gained most
inspiration from Temples video 'Shelter Song’, in which they utilised a synergy of overlays,
vibrant colour and assorted imagery to create an overall psychedelic impression. All these devices
were inserted into my own work, accomplishing a similar ambiance. Additionally, Crystal Fighter’s
video for ‘Follow’ was my prime incentive behind the character transfiguration within my piece. My
YouTube channel documents my own creative development, revealing the expansion of my ideas between
the formations my Storyboard Animatic and my finished product. As time progresses, one can observe
the gradual desire of an abstract video with hordes of different editing approaches.
Websites

19. SlideShare
SlideShare is a Web 2.0 based slide hosting
service. Users are able to upload files either
privately or publicly an array of formats,
including: PowerPoint, PDF &Keynote.
This website worked in association with some of my
Microsoft PowerPoint Presentations. SlideShare
essentially equates to a virtual slide file. It
allowed me to structure my slides in a way that
resembles an original PowerPoint presentation, as
opposed to having loose slides which takes up a
great deal of space.
Websites

20. Survey Monkey
SurveyMonkey is an online survey development cloud based
company. It allows users to create customisable surveys, in
addition to offering data analysis, sample selection, bias
elimination, and data representation tools. On the free
version of this website, however, the use of some tools are
restricted.
This website was employed to initially collect data about my
audience and their preferences, concerning music genre,
music video content & design. This helped me to create a
product which partially adhered to their collective
responses, strengthening the overall appeal to a mass
audience. I also used this program after the production of
my video. to my measure overall customer satisfaction.
Websites

21. Wyke Media A2 Blog (www.wykemediageeks.blogspot.com)
This sight listed the blog addresses belonging to the entirety
of the A2 media studies students. This sight allowed me to
connect to the work of my peers, therefore I could truly
understand what material to include on my own blog and how to
lay it out.
Websites

22. Prezi
Prezi is a cloud-based presentation
platform and storytelling tool for
organising ideas on a “virtual canvas”.
These can be presented privately or
publically.
This sight was operated to present my lyric
analysis. It’s a visually exciting way of
presenting work, permitting you to store a
vast amount of information onto one single
canvas without it appearing chaotic.
Websites

23. Emaze
Similar to Prezi, Emaze is an online presentation software built on
html5 technology. Users can create, manage and share their
presentations through their cloud-based system.
I used this to present one of my blogposts relating to complications
& means of overcoming them. It converted pretty uninspiring comments
into a work of art through its attractive backdrops and animations,
however, it was somewhat difficult to use meaning I wasn’t using my
time effectively.
Websites

24. Facebook
Facebook is a widespread, free social
networking website that allows registered
users to create profiles, upload photos and
video, send messages and keep in touch with
friends, family and co-workers.
I used Facebook to contact my cast members,
so they were informed about time schedules,
modes of transport and what they were doing.
I also used it to share my work so I could
receive audience feedback and measure their
engagement, and thus the overall
effectiveness of my product.
Websites

25. YouTube Converter (www.youtube-mp3.org)
YouTube-mp3.org is the simplest online service for converting videos
to mp3. An account isn’t necessary, the only requirement is a
YouTube URL.
This was used to convert the YouTube video containing my song into a
MP3 format, meaning it could be directly inserted into Premier Pro.
Websites

26. Musicmetric
Musicmetric is a website that extracts actionable insight from
the billions of global interactions across social media,
mentions, sales, streaming and file sharing for tens of
millions of artists, releases, tracks and videos.
It allows it’s users to track as many artists their hear
desires, in the world’s most powerful music analytics
dashboard.
I utilised this software during the research stages of
process, in which I investigated the demographic of the band
of my chosen song. This provided an accurate conception of my
own band’s demographic as their sounds are entirely
identical.
Websites