6. TEASER TRAILER
A teaser trailer is released over 6 months before the film has come out. It is
important to have teaser trailers so it gets people talking about the film.
7. FICTIONAL NEWSPAPER
These newspaper were sent
to people by email and
phone if they sent in a picture
of them self dressed as a
character.
8. BAT SYMBOLS ON BUILDINGS
This is extreme
advertising to get more
people to see the film.
9. MERCHANDISE
This is cross media convergence.
the film is promoting there film
through other products to get
people to see the dark knight film.
10. HOW DID WARNER BROTHERS DISTRIBUTE
THE FILM “THE DARK KNIGHT” TO ENSURE
THAT IT REACHED THE WIDEST AUDIENCE AS
POSSIBLE?
Warner brothers distributed the film “dark knight "to ensure that it reached the
widest audience as possible by promoting the film in as many ways as
possible. They advertised on the internet, they did promotional packs for big
fans, billboard posters for any age group to see, teaser trailers to unlock on
the website for big fans, fictional newspaper, batman symbols on buildings for
any age to see and symbols on merchandises like calippo for the younger
audience. They tried to target every audience as possible by doing different
ways of advertising.
