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1. TWBS 17-18 A2 Blog checklist Name: _______________________________________
A good blog will have:
Approx 75-100 posts
Detailed andrelevant pieces ofresearchinto similar products for the main and ancillarytasks
Detailed andrelevant pieces oftarget audience research for the mainandancillarytasks
Detail around choicesof locationfor the mainandancillarytasks
Detail around choicesof costume for the main and ancillarytasks
Detail around choicesof props andperformer(s)/actor(s) for the mainand ancillarytasks
A shot list
A detailed draft andfinal storyboard
Draft andfinal flatplans for both ancillarytext
Suggestions for other blogging activities:
Behind the scenes videos / director's commentary of the filming/editing process;
Vlogs where you discuss what happened in that day's lesson and what you are going to do next; (logging progress)
Reviews of a music videos that you saw in your free time;
Your own market research into what kinds of people watch music videos and why;
Photos of inspirational locations that you encounter on your journey to college or when you are out and about;
Photos of clothes that you see when you are out shopping that would suit your artist(s) brand image;
Photo of digipaks you see when you are next in HMV, and state what you particularly like about them and any ideas you could borrow for your ancillary work;
Audience feedback on your planning work, your reflections
MARK SCHEME
 research into similar products and a potential target audience;
 organisation of actors, locations, costumes, and props
 work on shotlists, layouts, drafting, scripting or storyboarding
 time management
 level of care in presentation of the research and planning
 skill in the use of digital technology and ICT in the presentation of the blog
At the beginning of every postinclude: [Research] [Reflection] [Planning] [Pitch] [Production]
Evaluation Questions:
1. In what ways does your media product use, develop or challengeforms and conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3. Whatyouhaveyoulearnedfromyouraudiencefeedback?
4. How did you use media technologies in the construction and research,planning and evaluation stages?

2. # Stage Description(title of task + descriptionoftask) Technology
/website
(write down yourself)
Due
Date
(change
on blog)
1
Done
?
√ or
x
2
Done
?
√ or
x
3
Done
?
√ or
x
4
Done
?
√ or
x
1 (Research) Assign 1: Tips of making a good music video June 10
(Research) Optional extension for assign 1 June 10
2 (Research) Assign 2: Performance music videos June 12
3 (Research) Assign 3: Narrative music videos June 14
4 (Research) Assign 4: Conceptual music videos June 16
5 (Research) Assign 5: Digipak research June 20
6 (Research) Assign 6: Magazine advert research June 24
7 (Research) Assign 7: Conventions of _________ music videos June 29
8 (Production) Assign 8: Digipak construction task (with Mr Titheridge) July 5
9
(Production)
Assign 9: Lip sync task July 13
10
(Research)
Assign 10: Intro into music videos (pair or individual) Sept 8
11
(Research)
Assign 11: Promotion of the Artist (pair or individual) Sept 15
12 (Research) Assign 12: USP of the artist Sept 18
13 (Production) Assign 13: Create a magazine advert Sept 24
14 (Research/reflection Assign 14: Evaluating student work Sept 27
15 (Research) Assign 15: Synergies Sept 29
16
(Research)
Assign 16: Codes and conventions of magazine adverts Oct 9
17
(Research)
Assign 17: Codes and conventions of digipaks Oct 9
(Reflection) Reflection on Progress
How well do you feel you are progressing with your blogging compared
to lastyear? Whatmark out of 10 (research) would you give yourself at this
point for use of different ICT and level of detail in research in your blogging?
What three things do you need to do to improve?

3. 18
(Research)
Assign 18: Types of Music videos
-Find anexample ofeachtype ofmusic video(see all 5 below), 1 per slide
-underneaththe video, explainwhythis artist/record label wouldchoose this type of
music video, Consider type of artist, budget, audience, career stance etc.
Next, explain what role theyplayand why theytake thisrole (suchas character,
performer, narrator or none ofthese),
Performance, Narrative (Illustration), Narrative (Amplification), Narrative
(Amplification), Conceptual (Symbolic), Conceptual (Thematic)
Oct 16
19
(Research)
Assign 19: Mainstream and indie artists and their target audiences
-choose 1 mainstream Britishartist/groupand1 indie.
-compare their keyinfo, target audience and positives/negatives bylookingat 1 or
more of their videos
Oct 17
20
(Research)
Assign 20: Titles, credits and other text in music videos
-Include screenshots from a few music videos of anytitles, credits or text intheir
videos , just insert these screenshots in a blog post and annotate:
Could comment on:
· Institutional logos (TV channel/ Vevo etc)
· Artist name
· Title of music video(song)
Anything else? (you couldexplain how you’ll consider this in urs
Oct 19
21
(Research)
Assign 21: Representation in music videos Oct 20
22
(Research)
Assign 22: Costume/Props/Location in music video genres
The point of this task is to analyse costume/prop/locations of current videos,
ideally videos that are a similar genre which you might want to do
Challenge: choose a 2nd video (contrasting) to compare how the
costume/props/locations are different. In explanation, relate back to artist,
genre and target audience
Over half
term
23
(Research)
Assign 23: Andrew Goodwin theory
Write each point of his theory and provide evidence by including screen shots of music
videos to support the points below. His theory revolves around the structure of music
videos.
1. They follow theverse/chorus structure of thesong
2. Lots ofrepetition ofsame images/shots (like song repeats samelyrics/beats)
3. Provide a visual linkfor thesoundand for lyrics
4. Have closure by theendby tempobuilding to a climax andthen fades away
Over half
term

4. 24
(Research)
Assign 24: Carol Vernallis theory
Her theory revolves around 4 concepts:
Editing, Camera movement and Framing, Narrative & Diegesis
(copy the following written points ina blogpost andhave a screen grabs from one (or more)
music video tosupport points)
1) Usual rules of continuityediting are brokento draw attention to what is on
screen
2) Edits canbe done reallyobviouslyandnoticeablyto draw attentionto
themselves such as wipes and special effects
3) Jump cuts are oftenused
4) A base-track master shot is frequentlyusedto give the videostructure
5) The camera moves or sways in time to the music
6) Speedof edit is manipulated – be it speeded upor slowed down
7) MV’s are not always balancedbetweennarrative andperformance
8) MV’s don’t always have a narrative resolutionat the end
9) MV’s often pose questions in the narrative that are not answeredwithin the
video
Over half
term
25
(Research)
Assign 25: USP’s of artists and groups
Find a wide range of 8-12 artists and groups andidentifytheir USP (unique selling
points). Look at a range of genres, ages, genders andhave some single artists and
some groups. Provide evidence of their distinctive USP’s that makes themunique and
memorable.
Make sure to get visuals/screen shots from their music videos, socialmedia,
promotional material (posters, digipaks, adverts, etc) – as their USP shouldbe visible
in a range of products (theywork synergistically).
Over half
term
26 (Planning) Assign 26: Individual ideas for music video
Present your best 3 ideas as anindividual. Youshould include:
-3 songs
-stylingandUSPof artists
-summaryof ideafor music video(bullet points)
-inspirationalvideos if youhave any
Tips:
-choose a genre/artist that is suitable to you group
-whatever genre youchoose, it’s got to be convincing!
-idea must have a suitable level of challenge
-consider the balance of applying conventions andbeing creative/unique
-don’t understand the value of a distinctive USPfor your artist
Present
on 1st
day back

5. / Photos of teacher and peer assessment forms from assign 26 Oct 30
/ (Reflection) Assign 26: Reflection of Individual Presentation (assign 26) Nov 7
27
(Research)
Assign 27: Types of music videos for different artists
Create a presentation as a group and research the following:
1. Choose a music videowith performance and explainwhythe artist/their
record labelhas applied this type ofmusic videofor thisartist/genre
(consider their target audience inyour explanation) What is effect on
audience?
2. Then choose a contrastingartist with narrative andexplain the same as
above but explainwhynarrative was chosenandeffect on audience
3. How does bothtypes of videos PROMOTE their artist and their music?
Nov 10
28
(Reflec/plannin)
Assign 28: Summary of Ideas in group Nov 13
29
(Pitch)
Assign 29: Group pitch Nov 15
/ Photos of teacher and peer assessment forms from assign 29 Nov 15
30
(Production)
Assign 30: Ancillary recreation Nov 23
31
(Pitch)
Assign 31: Revised group pitch
(includeany rough mind map/idea develop)
Dec 11
/ Photos of teacher and peer assessment forms from assign 31 Dec 11
32
(Reflection)
Assign 32: Revised pitch reflection
In a blogpost, summariseyour feedback from your revisepitch (teacher and
peers) What did you think about the feedback? What are your targets and
next steps in moving forward?
Dec 13
33
(Research)
Assign 33: Target audiences for __________ (your genre) videos Dec 14
34 (Planning/Evaluation
)
Assign 34: Inspirational videos
Choose at least4-5 videos to show specific screen shots or shortvideo clips
to showhow they inspired your video
(this is linked with evaluation question 1)
Dec 15
35
(Planning)
Assign 35: Mainstream or Indie
-explain your choiceof type of artistand your understandingaboutthe
difference in these type of artists –how and why is your artistmainstreamor
indie?

6. 36
(Planning)
Assign 36: Genre and conventions
-explain your subgenre of music and explain the conventions of the genre
(you might want screen shots from similarartists and their videos)
-are you going to be conventional or unconventional? Why/why not?
37
(Planning)
Assign 37: The Artist
-explain who you artistis
-startby explaininghis personality/values/character etc
-how will you showcaseand promote his personality/character in the video?
-then think about his styling/USP
-what is his name? (are you changingitor keeping it as is?)
38
(Planning)
Assign 38: Song and Lyric analysis
-Screen shot the lyricsof songand annotate the lyrics
-analyse/research themeaning of the lyrics in thesong
-how will you consider the lyrics in thevideo?
If performance = how and why (or why not) will the performance connect
with the lyrics?
If narrative= explain how/why the narrativewill connectwith the lyrics. If
you are havinga disjuncturenarrative,explain why you are doingthis and
why the video will notconnect with the lyrics
39
(Planning)
Assign 39: Type of video
-explain whattype of music video your music video will be and why you have
chosen this type (performance/narrative/conceptual)
-why have you chosen this type of video for your artist?
-how does itpromote the artist? (consider whatyou wrote in 36)
40
(Planning) * Assign 40: Timelines for music video
-outlineexactly what will happen in the music video
-if you have performance, do this as a separatecolumn by explainingwhere it
will befilming(setting) and the type of shots you want to use etc.
41
(Planning) * Assign 41: Mood board for music video
-create a collageof images that areinspirational to your promotional
package(all 3 products)
42
(Planning) *
Assign 42: Mood board for promotional package
-create a collageof images that areinspirational to your promotional
package(all 3 products)
43 (production) Assign 43: Photography software exploration
-step 1:take a simple portrait of your performer
-a short taskwhichcantake 30 mins, use www.picmonkey.comto playaroundwith
photo manipulation(take some photos ofpeople and/or landscape and thenscreen
shot different tools in picmonkeyto showyour exploration)
-Extension:findanother websites/apps to manipulate andedit photos

7. -get before and after shots ofa range of tools you used onthis website and bullet
points underneath photo onyour blog explaining what youlearnedandwhythis
technologywas useful andhowyou could potentiallyuse for your ancillary(there’s
loads of photographyediting apps such as Camera+, Enlight, Snapseed, Hipstimatic,
Instablend, LightX etc …just lookon app store!
44
(Planning) *
Assign 45: Target audience – demographics
Explanation Extension:
Compare toreal
artists’TA
Age
Gender
Ethnicity
Profession/role
Social class (A/B/C1/C2 etc.)
Social group
45
(Planning) *
Assign 45: Target audience – psychographics
Extension:
Compare toreal
artists’TA
Personality
Values
Attitudes
Lifestyle
Interests
Social group
Location
Type ofperson Mainstreamer Resigned
Aspirers Explorers
Succeeders Strugglers
Reformers
Which one? Then explainwhy.
/
(planning)
Optional extension: Lighting and photography planning
-if your group wants to work withartificial lighting, I’drecommend showing planning
and organizationof the lighting equipment
-alsosome test footage or photos to see if it works -you could playaroundwith
reflectors/diffusers or eveniphone lighting stuff? -you could alsoembedany
lightingtutorials or photos that are inspirational
-look onblog for ideas ofbackdrops and LED lights youcanbuycheap!

8. 46
(planning) *
Assign 46: Location planning for music video
-complete worksheet
-create presentationOR use photoapp(like with wide range of locationpictures,
annotate them
-be specific of locations for performance andnarrative
-try to include details such as journeys (howyou will get there), risks with locations,
obstacles etc. -MAKE SURE LOTS OF PHOTOS WITH CAPTIONS!
47
(planning) *
Assign 47: Location planning for ancillaries
-repeat stagesas inabove task but focus onlocations for ancillaries
48
(planning) *
Assign 48: Script
-refer to model -no dialogue unless youhave narrative soyou will onlyneed scene
descriptions.
49
(planning) *
Assign 49: Storyboard
-use provided template......
-identify base tracks on a separatesheet (you don’t need to showwhereyou willcut
the basetracks –you’lldo thatin editing)
-narrative in music videodone traditionally
-make sure comments under the box (shots/effects etc) andtransitions in between
50
(planning) *
Assign 50: Shotlist
-use providedtemplate (you might want to have a separate list for performance)
51
(Planning) *
Assign 51: Branding in your promotional package
-how does your promotionalpackage connect? Howdo theylink as a brand?
-what features will you usein all 3 so they audience can recognize itas the
same brand? (think back to the synergies research task)
(consider colours, fonts, artist/costume, locations etc)
52
(Planning) *
Assign 52: How we target our target audience
How is your promotional package ofall3 products appealingto your target audience
(thinkabout anythingthat wouldappeal to themandexplainwhyit appeals to them)
53
(Planning) *
Assign 53: Ancillary photos you took
(treat it like a photoshoot, take many photos andthenhightlight the ones you like)
54
(Reflection) *
Assign 54: Production Shooting Schedule -use worksheet template To be done in Jan
55
(Planning) *
Assign 55: Risk assessment -use worksheet template To be done in Jan
/
(Production)
OPTIONAL EXTENSION: Practice Takes
-you can practice shooting aspects of your performance or narrative to practice the
filming
-this is STRONGLY recommended for performance! Film it to see if it looks the way
you want it to……..watching it onscreenspeaks volumes!

9. Group member1
Name:
Colour:RED
Group member2
Name:
Colour:BLUE
Group member3
Name:
Colour:YELLOW
Group member4
Name:
Colour:GREEN
Tasks to dowithdeadlines
Tasks to doas a groupwithdeadlines