3. Explanation of context texts Concepts Otherization Language construct power in workplace Ideas Othorization - “ascribing identity to the Self through the often negative attribution of characteristics of the Other” (Holliday et al, 2004, 180) Dominated Group imposed their power over the disadvantaged groups to prioritize their status and privilege (Holmes, 2000b) People use languages to construct power relationship (Spencer-Oatey, 2006).
4. Text Jenny is a graduate from Massey University. She just started to work in an accounting company located in CBD of Auckland. The company she is working for is a small accountant company. There are five employees in the company. The manager Steven is a local people; and the other employees are from different ethnic groups India, Chinese and Maori. In workplaces, her colleagues always talk about “How kiwi of you ”; “A typical Chinese style”. Those words are always heard by Jenny during lunch time. In the other hand, Steven emphasizes that all his staff should speak like New Zealanders. Steven insists that speaking liking native speakers is one necessary factor for a professional in New Zealand workplaces. Jenny felt a bit uncomfortable about this requirement. Jenney did not agree Steven’s opinion completely. However, she can feel that Steven and individual kiwi staff stereotype other staff whose English has obvious foreign accents as non-experienced staff.
5. Explanation of the Text People with powers (manager etc.) in the company place the power over the powerless group through promoting language of English (emphasis on native English-speaking accents). Otherization Construct power through language It has reduced the identity to the other cultures Kiwi English Kiwi style to speak
6. Conclusion Language reflects the power of people Language helps the dominant groups exercise power over the Powerless Otherization reflects the way of exercising power through devaluating the characteristics of the Other.
7. References Holmes, J. (2000b). Politeness, power and provocation: how humour function in the workplaces. Discourse Studies, 2 (2), 159-185 Hollida, A., Hyde, M. & Kullman, J. (2004). Intercultural communication: An advanced resource book. London: Routledge. Spencer-Oatey, H. (2006) Introduces the idea of intercultural communication. Course Reading
![Framework for presentation ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)