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Digital frames brand integrity low cost
- 1. Digital Frames: Brand Integrity, Low Cost
There are certain types of digital signage that are available at dramatically lower cost. An innovative digital frames
solution leads your organization to brand integrity, maintaining a consistent, unambiguous position in the market.
Digital Frames: Brand Integrity, Low Cost
There are certain types of digital signage that are available at dramatically lower cost. An innovative digital frames
solution leads your organization to brand integrity, maintaining a consistent, unambiguous position in the market. It
is expected worldwide distribution of all digital photo frames will reach 50 million by 2013. Digital photo frames are
used in digital merchandising campaigns for banks as a way to showcase services and products to customers.
Corporate marketing teams can use digital photo signage to create effective customized messaging. This can be
administered easily in real time. Digital Frames meet branding objectives by offering a valueadd or call to action by
providing branchspecific information that addresses specific needs. A secure web interface allows the user privacy
to manage and update content. Several customized frames could include an organization’s consistent messages for
branding which can be strategically positioned in different areas of the institution.
How digital photo frames are used:
Trade show booth Big E Frames Digital photo frames provide the consumer a way to view entire photo collections,
announce partnerships, contests and more in real time. The technologies are wireless with only one cord.
Conference room slideshows Preloaded frames can save a lot of time displaying key messages for the audience.
Lobby area slideshow of products and services Slideshows can display services and products, marquee employees,
showcase company information, etc al. in a casual style manner.
Other uses can include: Personalized frames for the organization, auto on/off by time set, service adviser desk,
WiFi auto picture upload, VIP gift for corporate clients, Crossmarketing for departments, Pointofsale slides
Scheduling conference rooms could be executed by using a digital frame in every room that has the days agenda.
Break rooms can have announcements attendees or employees. Training material including diagrams, charts, or short
videos that only require a smaller screens are fantastic ideas of use for digital picture frames for the organization.
Low cost solution
LCD screens are low cost today, and to the obvious can offer an array of creative campaigns for digital signage. It is
now common to enter into any office lobby or reception area where you are likely to view the digital photo frames. A
wireless 8inch digital photo frame is “cost effective” expecting to fall below US$36 by 2013. Digital photo frames are
modern, inexpensive like versions of the existing flatscreen TVs. Financial organizations leverage the display devices
as powerful branding approaches and as compliment to larger LCD TVs. This trend is likely to continue.
bitSHUTTLE™ Digital Photo Frame is by Reality Interactive, a leading provider of design and development of
content rich solutions for selfservice, digital merchandising and digital signage applications. Banking institutions
can easily localize and communicate updated rates and new product information to customers in real time.