ASMR what is it ? Do you know what ASMR means? In this article you will not only know the name, but the benefits that ASMR.

1. ASMR | What is it and why did this type of
video go viral on the internet?
After a stressful day what do you do to relax? If the answer is to leave the front of the
computer screen (or cell phone), it's time to review your concepts.
This is because the solution to problems such as stress, anxiety and even insomnia can be
exactly on the internet, more precisely on YouTube, in the acclaimed ASMR videos.
But what is ASMR? These videos are becoming increasingly popular. On YouTube, there are
already specialized channels in the production of this type of "content".
Meanwhile, on Twitch, a specific category brings together streamers doing live broadcasts of
ASMR.
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But what is ASMR?
The acronym for Autonomous Sensory Meridian Response is nothing more than an
autonomous southern sensory response, that is, a pleasant sensation generated in the body
by an external stimulus, which in ASMR videos is usually audible or visual.
Think of sequences that can reach 60 minutes of people popping a piece of bubble wrap,
making a meal, talking softly or cutting bars of colored soap.
Currently, it is estimated that, on YouTube alone, millions of people watch ASMR productions
every day in search of relaxation, increased concentration or a better night's sleep.
ASMR and YouTube
Sometimes, staying connected on your cell phone takes our sleep away. Talking to friends
and watching news updates feels better than sleeping and makes us stay up more hours.
Difficulty turning off is a problem that has several levels and can cause insomnia.
Some people search for the solution exactly on the internet and there are YouTubers
recording videos and making use of ASMR, which promises to be the secret for those who
want to concentrate, disconnect and sleep more easily.

2. To generate more concentration, most of these productions fit only the person's face or,
sometimes, just the mouth.
These "instructors" also often make gestures towards the camera to explore the feeling of
physical and even affective contact. There are reports that, in addition to drowsiness and
concentration, these videos give a tingling sensation to those who watch.
Even without scientific evidence, Autonomous Sensory Meridian Response (ASMR) has
been making the heads of many people. Or rather, the ears.
And it has become a lucrative business for youtubers, meditation and relaxation apps.
Understand better how these sounds, almost whispered, “hypnotize” listeners (or, at least,
promise this) on our Youtube channel - ASMR SLEEP - Relaxing Music.
ALL ASMR VIDEOS FOR YOUR REST AND RELAXATION (FREE) - https://oke.io/jU1TCN
Tingling sensation
Among the ASMR effects, fans describe a tingling sensation. It was reported by 88% of
respondents to British research at Swansea University.
Camila describes this as a shiver that goes from the nape of the neck to the top of the head.
"The more you feel, it seems that it is inducing sleep, and brings a great feeling of
well-being", explains the student.
This tingling can originate in only one part of the body or vary in location. Most respondents
to the British survey reported that the tingles would originate behind the head, shoulders,
spine, arms and legs.
Benefits of ASMR
The data is part of a study by Swansea University in the UK, which questioned 475 people
who watched videos of ASMR about the benefits experienced with the practice.
● Relaxation (98%)
● Promotion of sleep (82%)
● Decreased stress (70%)
Only 5% agreed that they felt some sexual stimulation with the videos. Among those who
had chronic pain, 38% noticed improvement after joining the ASMR videos.

3. Types of ASMR content
The magic of ASMR is the trigger that will awaken the pleasurable sensations in those who
watch the videos. A Swansea University survey on the topic ranked a favorite ranking:
1. Whispers (75%)
2. Personal attention (69%)
3. Clear sounds (biting nails, scratching, etc.) (64%)
4. Slow sounds (53%)
5. Sounds repetitive (36%)
6. smile (13%)
7. airplane noise (3%)
8. vacuum cleaner noise (2%)
9. laughter (2%)
Another technique of ASMR videos is the reproduction of sounds that simulate everyday
situations that involuntarily end up having a relaxing effect on the viewer. They are called
"roleplays".
How to explain the ASMR phenomenon?
With so much demand, it is inevitable to try to understand the popularity of content as unusual
as ASMR. And perhaps the answer to what "ASMR" is lies in science.
There is still little research on the subject, but a study by the Department of Psychology at the
University of Sheffield, England, monitored the reactions of volunteers when watching
ordinary and ASMR videos.
The conclusion was that people who watched the ASMR content had their heart rates
significantly reduced and were still more relaxed and more likely to have positive thoughts.
These characteristics are similar to the sensations caused by other scientifically proven stress
reduction techniques, such as listening to music or even mindfulness, the state of mindfulness
in the present.
Although sensations such as tingling and pleasure reported by ASMR viewers are evidence
that points to the benefits reported by those who frequently watch videos, what is known in
fact is that much of this is due to the distraction factor they cause and also to the sensitivity
each one.

4. When in doubt, we recommend pressing play and relaxing!