Travis' 3 hour presentation to the Fanshawe College "Trends & Technology in Public Relations" course. This presentation includes a look at the business case for using online video for marketing; 5 viral videos and their lessons for business PR; and setting up Instagram, Vine and YouTube accounts.
We also took a brief look at Robert Cialdini's 6 Principles of Persuasion and discussed how we can use video to sell to customers:
1. Reciprocity
2. Scarcity
3. Authority
4. Consistency
5. Liking
6. Consensus
93. • Complete Social Video Assignment
• Submit the assignment to Geoff via
your Group Dropbox by October 1st @
6pm (01) or October 2nd @ 6pm (02)
HOMEWORK
94. • Discuss Social Video Assignment
• Introduction to Social Bookmarking &
Memes
• Meme Assignment
NEXT WEEK
95. Photographers that
Creative Commons Licensed Photos
ROCK (Lego at Beach) http://www.flickr.com/photos/
kwl/3875936992/
(Droids) http://www.flickr.com/photos/donsolo/
3768623542/
(Lego Band) http://www.flickr.com/photos/
dunechaser/485762231/
(Lego Dancing in the Rain) http://
www.flickr.com/photos/nhussein/3564634131/
(Rock singer lego) http://www.flickr.com/photos/
pasukaru76/5593270430/
Editor's Notes
Travis Allison
Debrief Facebook Assignment #2 (Geoff will be posting tonight), Introduction to Social Video, Set up Your Video accounts, Cialdini’s 6 Principles of Influence, Best Practices, Social Video Assignment
The year that the number of mobile devices will excede the world’s population
Of the world’s data will be video by 2017 (source: Brands on Vine)
Instagram - social photo app, owned by Facebook, allow 15 sec videos summer 2013
150 million active users
16 Billion photos and videos shared
8500 likes/second
Twitter owned social video service - 6 second videos
40 million users
2334 number of hours of video if each user recorded 1 Vine
5 Vines/second (in April 2013)
video - owned by Google. Hangouts On Air
60 hours uploaded/minute
4 Billion views/day
More video uploaded/month than 60 years of programming of the big US networks
NO. For these reasons.
Even if you’re blessed to hit the gold mine once....
Stick out in a crowded market: Amazing or Useful. What is sustainable?
Video is complicated to do well - easy to get stuck. Stop action is a favourite in Instagram and Vine
Set up
Push and release. The Secret to Stop Animation on both....
Push and release
Twitter owned social video service - 6 second videos
How many people have their phones with them? How many have Vine or Instagram.Groups of 5 or 6, set up an instagram or Vine Account, shoot a simple stop action - we’ll look at them in 15 min.
Actions and behaviours of others (ie. Hotel towel signs) - Social Proof
Best B
Twitter owned social video service - 6 second videos
Custom Video covers
How many people have their phones with them? How many have Vine or Instagram.Groups of 5 or 6, set up an instagram or Vine Account, shoot a simple stop action - we’ll look at them in 15 min.