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中国移动互联网产业行动启示录2011—蝴蝶效应 v1.2
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中国移动互联网产业行动启示录2011—蝴蝶效应 v1.2

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36氪(36Kr.com)是一个关注互联网创业的科技博客

36氪(36Kr.com)是一个关注互联网创业的科技博客

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  • 1. 2011——2011 “ · ” Leo “ ” 1 60 2 70 3 80 4 90 5 21 10 i-Mode SP 2007 2.0 Apple iPhone 2007 2011 5 4 1 2 < > 3 4 5 6 7 8 IP 9 ... ... 2011 1 2 3 1 2 3 / 4 5 6 Note: 2.0 Leo http://t.sina.com/betashow http://about.me/leowang Page 1 of 26
  • 2. 2011—— “ ” “ ” “ ” “ ”123 Note: 2.0 Leo http://t.sina.com/betashow http://about.me/leowang Page 2 of 26
  • 3. 2011——// 1 2 3 4 5 6 7 8 9 3G 4G WiFi Zigbee NFC RFID GPS 1 WiFi 2 Bluetooth Bluetooth iPhone5 Android Windows Phone 7 NFC / “ ” NFC 3G WiFi // NFC Note: 2.0 Leo http://t.sina.com/betashow http://about.me/leowang Page 3 of 26
  • 4. 2011—— NFC 1 NFC 2 NFC 3 NFC 1 Paypal NFC “ ” 2 Paypal Alipay NFC / / 3 Paypal Alipay “ ” “ 2.0” 4 NFC NFC 1 NFC 2 NFC 3 NFC NFC 1 NFC 2 NFC RFID 3 NFC 4 NFC / 5 NFC Nexus S NFC AndroidNote: 2.0 Leo http://t.sina.com/betashow http://about.me/leowang Page 4 of 26
  • 5. 2011—— Symbian Windows Mobile Palm RIM 2007 iPhone 1.0 Smart Phone OS “ ” Java Apple iPhone “ ” Google OS Android iPhone iOS Android OHA Android 2.0 2.0 “ ” “ ” “ ” // iOS Android Windows Phone 7 Intel Meego RIM Blackberry HP Palm OS Symbian Brew MPNote: 2.0 Leo http://t.sina.com/betashow http://about.me/leowang Page 5 of 26
  • 6. 2011—— 2011 “ Android ” Android iPhone “ ” Android 1 / / 2 3 4 1 Android 2 HTML5 Web app 1 Android 2 Android iPhone Android 1 SIM Android 2 Android Pad 3.0 3 AndroidNote: 2.0 Leo http://t.sina.com/betashow http://about.me/leowang Page 6 of 26
  • 7. 2011—— PC Facebook 500 >> Tencent >> Facebook SNS & OS OS “ ” “ ” SNS / Middleware “ ” SNS “ ” “ ” / OS Facebook QQ SNS “ ” SNS / Chipsets SNS Facebook QQ “ ” / Apps / SNS / OS Facebook Android “ ” / ChipsetsNote: 2.0 Leo http://t.sina.com/betashow http://about.me/leowang Page 7 of 26
  • 8. 2011—— 1 Facebook Facebook 2 Facebook Facebook “ ” Android 01 02 “ ” 03 04 “ / ” 05 “ / / ” 06 07 “ ” 08 “ ” 09 Facebook Payment 10 Facebook / / ... 1 Android Facebook “ ” 2 Android Facebook Pad Facebook“ ” 1 Facebook PC & Mobile 2 Facebook Facebook 3 ID 4 Facebook Amazon 5 Android iPhone Facebook“ ” IDNote: 2.0 Leo http://t.sina.com/betashow http://about.me/leowang Page 8 of 26
  • 9. 2011—— GPRS EDGE 3G LTE 4G IP “ IP” Skype QQ Gtalk Facetime What’s App Kik Messenger “ ” IP / / & / / & APINote: 2.0 Leo http://t.sina.com/betashow http://about.me/leowang Page 9 of 26
  • 10. 2011—— 1 IaaS Amazon 2 PaaS Google App Engine 3 SaaS Salesforce SaaS 1 2 / 3 / 4 5 6 7 “ ” 1 API 2 3 “ ” HTML5 Web app HTML5Note: 2.0 Leo http://t.sina.com/betashow http://about.me/leowang Page 10 of 26
  • 11. 2011—— iPhone “ ” · Pad “ ” “ ” “ ” 1 / 2 “ ” 3 “ /Touch” Poke Like Samuel HurstNote: 2.0 Leo http://t.sina.com/betashow http://about.me/leowang Page 11 of 26
  • 12. 2011—— the Internet of Things 1 2 3 GPS NFC ... ... 6 “ ” “ ” / / / //Note: 2.0 Leo http://t.sina.com/betashow http://about.me/leowang Page 12 of 26
  • 13. 2011—— NFC Paypal Alipay Yeepay 1 2 PC “ ” “ ” NFC Paypal “ ” Paypal “ ” “ 2.0” ...Note: 2.0 Leo http://t.sina.com/betashow http://about.me/leowang Page 13 of 26
  • 14. 2011—— Augmented Reality “ ” AR AR AR “ ” AR AR AR AR 1 AR 2 AR 3 AR 4 AR 5 AR 6 ARNote: 2.0 Leo http://t.sina.com/betashow http://about.me/leowang Page 14 of 26
  • 15. 2011—— 1 “ ” “ ” AR 2 3 360 AR 4 5 ARNote: 2.0 Leo http://t.sina.com/betashow http://about.me/leowang Page 15 of 26
  • 16. 2011——// 1 2 3 4 5 MTK Solution On Chip “ ” “ ” Total Solution 2.0 1 Android 2 Sensor 3 API 4 “ ” “ ” 5 6 OS —— 7 8 / / Note: 2.0 Leo http://t.sina.com/betashow http://about.me/leowang Page 16 of 26
  • 17. 2011—— Android Meego Windows Phone 7 Symbian Brew MP iOS Palm OS Blackberry OS “ ” Android WP7 Meego Symbian Nokia Brew MP Smart Phone 2.0 1 2 3 4 5 API 6 “ ” “ ” / 7 8 9 / /Note: 2.0 Leo http://t.sina.com/betashow http://about.me/leowang Page 17 of 26
  • 18. 2011—— 80% Android 2.0 1 Android 2 Android WP7 Brew MP 3 API 4 Sensor API 5 “ ” “ ” / 6 7 “ ” “ ” “ ” 8 9 VIPNote: 2.0 Leo http://t.sina.com/betashow http://about.me/leowang Page 18 of 26
  • 19. 2011—— “ ” “ ” 10 SP >> >> >> ARPU >> >> ... 01 WiFi 3G LTE 4G IP 02 SNS 03 04 “ ” “ ” 05 “ ” 06 07 “ ” 08 09 10Note: 2.0 Leo http://t.sina.com/betashow http://about.me/leowang Page 19 of 26
  • 20. 2011—— 5 SP 5 1.0 “ ” UCWeb 2.0 2.0 01 02 03 SNS 04 / / / SNS 05 / 06 07 08 PC 09 10 API 11 “ ” ..Note: 2.0 Leo http://t.sina.com/betashow http://about.me/leowang Page 20 of 26
  • 21. 2011——// 1 2 3 4 “ ” “ ” “ ” “ ” / 1 3D 2 3 4 5 6 WiFi/NFC 7 “ ” 9 “ & & ” Note: 2.0 Leo http://t.sina.com/betashow http://about.me/leowang Page 21 of 26
  • 22. 2011—— “ ” “ ” “ ” “ ” PC “ ” “ & ” “ ” / 1 SNS 2 3 / & 4 NFC & 5 6 & ... 7 NFC 8 OCR 9 & & “ & ”Note: 2.0 Leo http://t.sina.com/betashow http://about.me/leowang Page 22 of 26
  • 23. 2011—— / “ ” 100 500 1000 / / 1 2 / / 3 NFC 4 & 5 / “ / ”Note: 2.0 Leo http://t.sina.com/betashow http://about.me/leowang Page 23 of 26
  • 24. 2011—— / 1 Youtube Flickr 2 WiFi SD 3 Wifi 4 WiFi 5 3G WiFi ... “ ” “ ” “ ” “ ”Note: 2.0 Leo http://t.sina.com/betashow http://about.me/leowang Page 24 of 26
  • 25. 2011—— // 2011 @ Leo @ Leo 2011—— http://goo.gl/7kPka 10 betashow2006@gmail.comNote: 2.0 Leo http://t.sina.com/betashow http://about.me/leowang Page 25 of 26
  • 26. 2011—— Leo 2.0 · “ 2.0 ” 10   MTK Coolpad Vivame GuruDigger 20 Betashow2006@gmail.com http://about.me/leowang http://t.sina.com/betashow http://www.linkedin.com/in/betashow vCardNote: 2.0 Leo http://t.sina.com/betashow http://about.me/leowang Page 26 of 26