Zenith's invention: Electric Backscrubber

1. Z E N I T H
Proudly Presents
2BBackSoon

2. Final Idea
• Waterproof casing with rubber switch
• Rechargeable Batteries
• Interchangeable Heads
• Different speed gauge
• Dispense soap
• Detachable Handle

3. Prototype
• Motorized back scrub
• Extended handle
• Convenient switch position

4. Market Research
Econ Nursing Home
(Old Folks)
Pathlight School
(Autism Disorder)
D’Pets Centre
(Pets)

5. Market Research
Econ Nursing Home
(Old Folks)
Pathlight School
(Autism Disorder)
D’Pets Centre
(Pets)

6. Market Research
Econ Nursing Home
(Old Folks)
Will Incur unnecessary cost
Increase in efficiency for
bathing old folks is not a huge
factor/must

7. Market Research
Econ Nursing Home
(Old Folks)

8. Market Research
Econ Nursing Home
(Old Folks)
Pathlight School
(Autism Disorder)
D’Pets Centre
(Pets)

9. Market Research
Econ Nursing Home
(Old Folks)
Pathlight School
(Autism Disorder)
D’Pets Centre
(Pets)

10. Market Research
Electric backscrubber will aid
autistic children with motor
co-ordination problems
Ergonomically designed so
Pathlight students can hold it easily
School
(Autism Disorder)
Pressure must be even
as some children are sensitive
to unpredictable movements
and loud sounds

11. Market Research
Pathlight School
(Autism Disorder)

12. Market Research
Econ Nursing Home
(Old Folks)
Pathlight School
(Autism Disorder)
D’Pets Centre
(Pets)

13. Market Research
Econ Nursing Home
(Old Folks)
Pathlight School
(Autism Disorder)
D’Pets Centre
(Pets)

14. Market Research
Not feasible
Incorrect grooming method
D’Pets Centre
(Pets)

15. Market Research
D’Pets Centre
(Pets)

16. Market Research
Econ Nursing Home
(Old Folks)
Pathlight School
(Autism Disorder)
D’Pets Centre
(Pets)

17. Do you know the benefits of scrubbing
when showering as opposed to just
lathering?
Male Female
Yes No Yes No

18. How much time is spent on
showering/bathing a day?
Male Female
5-10 mins 5-10 mins
10-15 mins 10-15 mins
More than 15 mins More than 15 mins

19. Would you buy our electric backscrubber?
Male Female
Yes No Yes No

20. If yes,
how much are you willing to pay for it?
Male Female
$25-50 $50-100 $25-50 $50-100

21. Conclusion
• Emphasis on marketing it as a luxury product.
• Shift of focus to the affluent

22. Pain
• Inconvenience
• Compromising cleanliness
• Discomfort

23. Pleasure
Electric Back Scrubber
+

24. Why 2BBackSoon?
• Original
• it does not exist in the market
• Innovative & Creative
• we have incorporated many functions into the
product
Great success

25. Competitors
Landscape
• OSIM Back Rubs
• Conventional Back Scrubs
• Body Shop
• Crabtree & Evelyn
• L’occitane

26. Process

27. Development of Prototype
• Assembly of prototype
• Model car parts
• Working prototype
•Attachment of Brush Head
•Attachment of handle
•Position of switch
•Meeting with manufacturer

28. Development of Prototype
• Assembly of prototype
• Model car parts
• Working prototype
•Attachment of Brush Head
•Attachment of handle
•Position of switch
•Meeting with manufacturer

29. Development of Prototype
• Assembly of prototype
• Model car parts
• Working prototype
•Attachment of Brush Head
•Attachment of handle
•Position of switch
•Meeting with manufacturer

30. Development of Prototype
• Assembly of prototype
• Model car parts
• Working prototype
•Attachment of Brush Head
•Attachment of handle
•Position of switch
•Meeting with manufacturer

31. Development of Prototype
• Assembly of prototype
• Model car parts
• Working prototype
•Attachment of Brush Head
•Attachment of handle
•Position of switch
•Meeting with manufacturer

32. Business Plan

33. Business Model:
How are we going to profit?
Market Research
Supply Market Opportunities
Cost of Production
Less than selling price

34. Finances
Components Cost
Setting-up Cost Legal Matters Registration of business
$5,000
-Machinery $12,000
-Rental $2,000 p/m
-Miscellaneous Cost $500 p/m
Production
Factors of
Raw Materials $1,500 p/tonne
Others
Outsourcing $20,000 p/m
Marketing $100,000 p/annum
Employment $30,000 p/m

35. Our Sustainable
Competitive Advantage
• Waterproof casing with rubber switch
Stage 1 Heads are non-interchangeable
•
• Rechargeable
Stage 2 • Improved design
• Interchangeable heads
• Different speed gauge
Stage 3 Dispense soap
•
• Detachable handle
Stage 4 Easy for traveling
•

36. Sales and
Marketing Plan
• Online business
• Sell it ourselves
• Sell idea to established companies

37. Video Feedback
2BBackSoon