Creative brief-charity/donation ads

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CREATIVE BRIEF
DONATION/CHARITY ADS

By : Meuthia Zalfyanka 1006695141

1. “People In Need Charity”
by Cordaid Mensen In Nood (2007)

 Tagline : People in need
 Insight : Kesanggupan bahkan tidak segan-segan
mengeluarkan uang untuk barang-barang mahal
(terutama tersier), namun tak terpikirkan untuk
menyisihkan sedikit uang untuk membantu korban
bencana.
 Proposition : Memaparkan fakta perbandingan
harga barang-barang mahal yang biasa dibeli
dengan harga barang-barang kebutuhan hidup
yang sangat dibutuhkan di Afrika, guna
memunculkan rasa bersalah.

 Tagline : Help us to fight the effects of global
warming.
 Insight : Ketidak tegaan melihat banyak
korban terutama anak-anak yang menderita
dan banyak yang meninggal akibat global
warming.
 Proposition : Menggunakan momen-momen
menyedihkan akibat kesusahan atau bencana
yang menimpa mereka, untuk memancing
keprihatinan dan berdonasi.

3. Fight by Ronald McDonald
House Charities (2011)

 Tagline : Happiness is his weapons. Help
her/him fight by donating with us.
 Insight : Anak-anak yang sehat cenderung
lebih bahagia
 Proposition : Dengan menunjukan kehidupan
dan khayalan anak-anak yang indah bila
mereka dalam keadaan sehat, untuk itu
mengajak berdonasi agar membuat mereka
sembuh dan bahagia.

4. Pastels Darth Vader
by Make a Wish Italia (2011)

 Tagline : Use your force to help children
 Insight : Orang-orang yang mampu atau
berkecukupan dapat membantu anak-anak
yang kesusahan.
 Proposition : Menggunakan tokoh fantasy
anak-anak untuk menunjukan kehidupan
anak-anak yang bahagia, pure dan penuh
fantasy (guna untuk membuat rasa tidak tega
menghancurkan kehidupan tersebut).

5. Iron and chair by Parkinson
Society Canada (2009)

 Tagline : Everything’s harder when your body
turns againts you
 Insight : Dengan uang yang cukup, penderita
penyakit apapun bisa terawat dan sembuh.
 Proposition : Dengan memperlihatkan
keadaan atau fakta dimana para penderita
suatu penyakit yang kesusahan, untuk
menarik simpati orang-orang sehat lainnya
dan berdonasi.

End of slide
Sumber : Coloribus & Ads of the world

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Creative brief-charity/donation ads

1. CREATIVE BRIEF DONATION/CHARITY ADS By : Meuthia Zalfyanka 1006695141

2. 1. “People In Need Charity” by Cordaid Mensen In Nood (2007)

3.  Tagline : People in need  Insight : Kesanggupan bahkan tidak segan-segan mengeluarkan uang untuk barang-barang mahal (terutama tersier), namun tak terpikirkan untuk menyisihkan sedikit uang untuk membantu korban bencana.  Proposition : Memaparkan fakta perbandingan harga barang-barang mahal yang biasa dibeli dengan harga barang-barang kebutuhan hidup yang sangat dibutuhkan di Afrika, guna memunculkan rasa bersalah.

4. 2. Thermal Imaging by Oxfam UK (2011)

5.  Tagline : Help us to fight the effects of global warming.  Insight : Ketidak tegaan melihat banyak korban terutama anak-anak yang menderita dan banyak yang meninggal akibat global warming.  Proposition : Menggunakan momen-momen menyedihkan akibat kesusahan atau bencana yang menimpa mereka, untuk memancing keprihatinan dan berdonasi.

6. 3. Fight by Ronald McDonald House Charities (2011)

7.  Tagline : Happiness is his weapons. Help her/him fight by donating with us.  Insight : Anak-anak yang sehat cenderung lebih bahagia  Proposition : Dengan menunjukan kehidupan dan khayalan anak-anak yang indah bila mereka dalam keadaan sehat, untuk itu mengajak berdonasi agar membuat mereka sembuh dan bahagia.

8. 4. Pastels Darth Vader by Make a Wish Italia (2011)

9.  Tagline : Use your force to help children  Insight : Orang-orang yang mampu atau berkecukupan dapat membantu anak-anak yang kesusahan.  Proposition : Menggunakan tokoh fantasy anak-anak untuk menunjukan kehidupan anak-anak yang bahagia, pure dan penuh fantasy (guna untuk membuat rasa tidak tega menghancurkan kehidupan tersebut).

10. 5. Iron and chair by Parkinson Society Canada (2009)

11.  Tagline : Everything’s harder when your body turns againts you  Insight : Dengan uang yang cukup, penderita penyakit apapun bisa terawat dan sembuh.  Proposition : Dengan memperlihatkan keadaan atau fakta dimana para penderita suatu penyakit yang kesusahan, untuk menarik simpati orang-orang sehat lainnya dan berdonasi.

12. End of slide Sumber : Coloribus & Ads of the world

Creative brief-charity/donation ads

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