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The World is Changing
The World is Changing
           with Zaid Rasid
Current State of Social Media
Current State of Social Media
Your Presence Online
Current State of Social Media
Your Presence Online
Leveraging LinkedIn
Current State of Social Media
Your Presence Online
Leveraging LinkedIn
To Blog Or Not to Blog
Current State of Social Media
Your Presence Online
Leveraging LinkedIn
To Blog Or Not to Blog
Set Yourself Apart - Slideshare
Current State of Social Media
Your Presence Online
Leveraging LinkedIn
To Blog Or Not to Blog
Set Yourself Apart - Slideshare
What You Can do Today
The Current State of Social Media
Facebook – 900M monthly users
Facebook – 900M monthly users
LinkedIn – 161M monthly users
Facebook – 900M monthly users
LinkedIn – 161M monthly users
Google+ - 150M monthly users
Facebook – 900M monthly users
LinkedIn – 161M monthly users
Google+ - 150M monthly users
Twitter – 140M monthly users
Facebook – 900M monthly users
LinkedIn – 161M monthly users
Google+ - 150M monthly users
Twitter – 140M monthly users
Google Search – 100B searches
Your Presence Online
Let’s perform a search
A Mini SEO Course
A Mini SEO Course


SEO Lesson #1 –
keywords in the
URL rank well
A Mini SEO Course

Keywords:
A Mini SEO Course

Keywords:

Zaid
A Mini SEO Course

Keywords:

Zaid   Rasid
A Mini SEO Course

Keywords:

Zaid   Rasid

 Cat
A Mini SEO Course

Keywords:

Zaid   Rasid

 Cat    Dog
A Mini SEO Course

Keywords:
                    All Keywords
Zaid   Rasid

 Cat    Dog
A Mini SEO Course

Keywords:
                    All Keywords
Zaid   Rasid

 Cat    Dog
A Mini SEO Course


SEO Lesson #1 –
keywords in the
URL rank well
                    www.cats.com
A Mini SEO Course


SEO Lesson #2 –
keywords in
content ranks well
A Mini SEO Course


SEO Lesson #2 –      Cats are a
keywords in          great pet. I
content ranks well   want a cat for
                     my birthday.
A Mini SEO Course


SEO Lesson #3–
keywords in the
title ranks well
What else shows up?
What else shows up?
LinkedIn
What else shows up?
LinkedIn
Blog Content
What else shows up?
LinkedIn
Blog Content
Twitter
What else shows up?
LinkedIn
Blog Content
Twitter
Facebook
What else shows up?
LinkedIn
Blog Content
Twitter
Facebook
Guest Post
What else shows up?
LinkedIn
Blog Content      SlideShare
Twitter
Facebook
Guest Post
What else shows up?
LinkedIn
Blog Content      SlideShare
Twitter           My Images!
Facebook
Guest Post
What else shows up?
LinkedIn
Blog Content      SlideShare
Twitter           My Images!
Facebook
               SEO Lesson #4–
Guest Post
               recent content
               ranks well
If you want to own your domain
On Facebook
Leveraging LinkedIn
Full Profile Does Wonders
Full Profile Does Wonders




Get it to 100%!
Full Profile Does Wonders




Get it to 100%!
ca.linkedin.com/in/zaidrasid/
Keep Status Updates Professional
Keep Status Updates Professional




Knowledge expert
Keep Status Updates Professional




Knowledge expert    A Resource
Pro Pic – looks polished
Pro Pic – looks polished




            Sears, Blacks, a friend
Pro Pic – looks polished




            Sears, Blacks, a friend
            Presentations, bios,
            articles, book
Pro Pic – looks polished




            For your pics to
            rank: ZaidRasid.jpg
Import your Slideshare
Import your Slideshare




                  the narrative
           Create
LinkedIn Search
LinkedIn Search




                  Powe rful
Industry Search




http://www.linkedin.com/companyDir?industries=/
Industry Search




Find companies, people, similar job titles
How to find and expert
How to find and expert

Relevance = anyone with a
similar job title
How to find and expert

Relevance = anyone with a
similar job title
Relationship = connection
with a similar job title
How to find and expert

1st
  Connection = direct
contact
How to find and expert

1stConnection = direct
contact
2nd Connection = need an
introduction from a 1st
connection
How to find and expert

1stConnection = direct
contact
2nd Connection = need an
introduction from a 1st
connection
3rd Connection = join a group
To Blog or Not to Blog
Benefits
You become an instant expert
Benefits
You become an instant expert
Blog content ranks well in search
Benefits
You become an instant expert
Blog content ranks well in search
It’s a good portfolio
Benefits
You become an instant expert
Blog content ranks well in search
It’s a good portfolio
You can make money
Benefits
You become an instant expert
Blog content ranks well in search
It’s a good portfolio
You can make money
Tip: pick a single topic
Writing a Guest Post
Guest post = your content
on another blog
Guest post = your content
on another blog

SEO Lesson #5 –
greatest exposure are
sites with traffic
Guest post = your content
on another blog

SEO Lesson #5 –
greatest exposure are
sites with traffic

Start small
Guest post = your content
on another blog

SEO Lesson #5 –
greatest exposure are
sites with traffic

Start small   Craft your pitch
The Pitch
Bad Pitch = Hi, I love your
blog. I’m wondering if I
would be able to write a
guest post for you. Let me
know what you’d like me to
write about.
Bad Pitch = Hi, I love your
blog. I’m wondering if I
would be able to write a
guest post for you. Let me
know what you’d like me to
write about.

      What’s wrong with this?
Good pitch
 Hi Ramit,My name is Mike and I run mikesfakeblog.com. My site hosts about 25,000 readers/month
 and I’m trying to grow it by reaching out to other bloggers. I’ve been reading your site for 3 years and
 I’m a big fan (my favorite post was your $28,000 question on weddings…so true how we all delude
 ourselves).I’m interested in writing a guest post for you — something you’ve never posted on — and I
 have 3 ideas that I think your readers would love:

 REBALANCING
 - Some interesting, fresh sub-idea 1


 AUTOMATION
 - Some interesting, fresh sub-idea 1


 EATING OUT
 - Some interesting, fresh sub-idea 1


 I know you’re busy, so I can write everything up and send it to you in one document, which you can
 drop right into WordPress. I’ll handle all editing, bylines, etc (feel free to edit) so this is super-easy for
 you. Plus, I promise the guest posts will get your readers thinking and talking to each other.What do
 you think?Thanks,-Mike
Good pitch includes
Good pitch includes
Your favourite blog post of theirs
Good pitch includes
Your favourite blog post of theirs
Your own published writing
examples
Good pitch includes
Your favourite blog post of theirs
Your own published writing
examples
Three blog title ideas, related to
their blog
Good pitch includes
Your favourite blog post of theirs
Your own published writing
examples
Three blog title ideas, related to
their blog
Assurance
Good pitch includes
Your favourite blog post of theirs
Your own published writing
examples
Three blog title ideas, related to
their blog
Assurance                             Takes time=pays off
http://www.iwillteachyoutoberich.com/write-a-guest-post-for-i-will-teach-you-to-be-rich/
Set Yourself Apart with SlideShare
Jesse
Desjardins
@jessedee




http://www.slideshare.net/jessedee
Jesse
Desjardins
@jessedee




http://www.slideshare.net/jessedee
http://about.me/jessedee
http://www.slideshare.net/jessedee/really-ugly-resumes
http://www.slideshare.net/jessedee/steal-this-
presentation-5038209
Keys to a Killer Design
Keys to a Killer Design
Color Scheme
Keys to a Killer Design
Color Scheme
Stunning Visuals
Keys to a Killer Design
Color Scheme
Stunning Visuals
Great Text
Keys to a Killer Design
Color Scheme
Stunning Visuals
Great Text
CRAP – contrast,
repetition, alignment,
proximity
Keys to a Killer Design
Color Scheme
Stunning Visuals
Great Text
CRAP – contrast,
repetition, alignment,
proximity
Recap
http://www.slideshare.net/zaidrasid
http://www.slideshare.net/zaidrasid
40 hours to complete = priceless
Finding Great Visuals
Finding Great Visuals

Paid: iStockphoto.com
Finding Great Visuals

Paid: iStockphoto.com
Free: Flickr.com
Finding Great Visuals

Paid: iStockphoto.com
Free: Flickr.com
Finding Great Fonts
Finding Great Fonts
Google: free beautiful fonts
Finding Great Colours
Finding Great Colours




http://www.colourlovers.com/
Finding Great Colours
http://www.colourlovers.com/palette/749881/Canadian_Columbine
Finding Great Colours
http://www.colourlovers.com/palette/705111/Apple_Get_a_Mac
Upload to Slideshare
Recap: Covered a lot
Recap: Covered a lot
Understand your Google
Recap: Covered a lot
Understand your Google
Leverage LinkedIn
Recap: Covered a lot
Understand your Google
Leverage LinkedIn
If it makes sense, blog
Recap: Covered a lot
Understand your Google
Leverage LinkedIn
If it makes sense, blog
Create amazing presentations
What You Can do Today
What You Can do Today
Find this presentation
What You Can do Today
Find this presentation
www.zaidrasid.com
What You Can do Today
Find this presentation
www.zaidrasid.com
Google Yourself
What You Can do Today
Find this presentation
www.zaidrasid.com
Google Yourself
Get a pic
What You Can do Today
Find this presentation
www.zaidrasid.com
Google Yourself
Get a pic
100% Full Profile LinkedIn
What You Can do Today
Find this presentation
www.zaidrasid.com
Google Yourself
Get a pic
100% Full Profile LinkedIn
Write a blog pitch
What You Can do Today
Find this presentation
www.zaidrasid.com
Google Yourself
Get a pic
100% Full Profile LinkedIn
Write a blog pitch
Create a slide
Social mediadraft

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