Bottled water - Manufactured Demand? (2012)
•Download as KEY, PDF•
2 likes•1,866 views
Five min. presentation raising a question on manufacturing demand. Statistics show that water is being sold at a higher cost, and marketed as purer than tap water. In most cases this is false advertising and there are large consequences in different areas of the world. These include pollution due to plastic production, pollution due to ineffective recycling, and corporations's lack of good ethical use of community resources. The presentation was done in Marketing 101 G10 Oct 2011 at Singapore Management University.
Recommended
Recommended
More Related Content
Similar to Bottled water - Manufactured Demand? (2012)
Similar to Bottled water - Manufactured Demand? (2012) (20)
Recently uploaded
Recently uploaded (20)
Bottled water - Manufactured Demand? (2012)
- 1. FIVE MINUTE PRESENTATION TO THE CLASS THE MARKETING PRACTICES OF A PARTICULAR BRAND FROM ETHICAL PERSPECTIVE
- 2. BOTTLED WATER VS TAP WATER
- 4. CONSUMPTION / RESULTS HALF THE US POPULATION (150 MILLION AMERICANS)
- 5. CONSUMPTION / RESULTS HALF THE US POPULATION (150 MILLION AMERICANS) 500 MILLION BOTTLE WATER A WEEK (US)
- 6. CONSUMPTION / RESULTS HALF THE US POPULATION (150 MILLION AMERICANS) 500 MILLION BOTTLE WATER A WEEK (US) 11.5 BILLION US DOLLAR BUSINESS (US)
- 7. WHAT IS THE DIFFERENCE? STUDIES REPEAT:
- 8. WHAT IS THE DIFFERENCE? STUDIES REPEAT: TAP CLEANER
- 9. WHAT IS THE DIFFERENCE? STUDIES REPEAT: TAP CLEANER TAP TASTES BETTER
- 10. WHAT IS THE DIFFERENCE? STUDIES REPEAT: TAP CLEANER TAP TASTES BETTER TAP IS CHEAPER
- 11. WHAT IS THE DIFFERENCE? STUDIES REPEAT: TAP CLEANER TAP TASTES BETTER TAP IS CHEAPER BOTTLED WATER COMPANIES CLAIM TO MEET CONSUMER DEMAND
- 12. WHY DO PEOPLE BUY BOTTLED WATER WHEN TAP WATER IS CLEANER, TASTIER AND CHEAPER?
- 13. WHY ARE SALES SO HIGH?
- 14. WHAT KEEPS BOTTLED WATER SALES BACK?
- 15. WHAT KEEPS BOTTLED WATER SALES BACK? “DEMAND FOR PRODUCT OR SERVICE DEPENDS ON FINAL DEMAND FROM END- USER”
- 16. WHAT KEEPS BOTTLED WATER SALES BACK? CONSUMPTION OF POP HAS A LIMIT
- 18. BOTTLED WATER VS TAP WATER CLEANER TASTES BETTER IS CHEAPER
- 21. SOLUTION: MANUFACTURE DEMAND DEFINED: “IF YOU DON’T HAVE A MARKET TO SELL TO,THEN CREATE ONE. USE FEAR AND IRRATIONALITY IF NECESSARY”
- 22. HOW DOES THAT WORK?
- 23. HOW DOES THAT WORK? CREATE A TERRIFYING IMAGE OF TAP WATER
- 24. HOW DOES THAT WORK? CREATE A TERRIFYING IMAGE OF TAP WATER TEMPT WITH POSITIVE IMAGERY
- 25. TEXT
- 28. SO WHAT IF PEOPLE “WASTE” THEIR MONEY
- 29. SO WHAT IF PEOPLE “WASTE” THEIR MONEY MASS PRODUCTION OF BOTTLES
- 30. SO WHAT IF PEOPLE “WASTE” THEIR MONEY MASS PRODUCTION OF BOTTLES 80% WASTED
- 31. SO WHAT IF PEOPLE “WASTE” THEIR MONEY MASS PRODUCTION OF BOTTLES 80% WASTED 20% RECYCLED
- 33. KEY POINTS: MANUFACTURE DEMAND MISLEADING CAMPAIGNS
- 34. KEY POINTS: MANUFACTURE DEMAND MISLEADING CAMPAIGNS CREATE A TERRIFYING IMAGE OF COMPETITOR
- 35. KEY POINTS: MANUFACTURE DEMAND MISLEADING CAMPAIGNS CREATE A TERRIFYING IMAGE OF COMPETITOR TEMPT WITH POSITIVE IMAGERY
- 36. WHAT CAN WE DO?
- 37. WHAT CAN WE DO? DISCUSS THE ETHICAL ASPECTS?
- 38. WHAT CAN WE DO? DISCUSS THE ETHICAL FIGURE OUT WHAT WE ASPECTS? INDIVIDUALLY CAN DO?
- 39. WHERE IS WHERE IT WENT WRONG
- 40. WHERE IS WHERE IT WENT WRONG FOCUS ON SELLING MORE THAN WORRYING ABOUT THE CONSEQUENCE
- 41. WHERE IS WHERE IT WENT WRONG FOCUS ON SELLING MORE THAN WORRYING ABOUT THE CONSEQUENCE WHAT IS THE OBJECTIVE WITH WORK? SHOULD YOU WORK WITH WHAT YOU ARE GOOD AT OR WHAT YOU ENJOY DOING?
- 42. WHERE IS WHERE IT WENT WRONG FOCUS ON SELLING MORE THAN WORRYING ABOUT THE CONSEQUENCE WHAT IS THE OBJECTIVE WITH WORK? SHOULD YOU WORK WITH WHAT YOU ARE GOOD AT OR WHAT YOU ENJOY DOING? MARKETING ISN’T EVIL, BUT MANY MARKETERS ARE.
- 43. THANKS
Editor's Notes
- Top of the mornings >:D\n\nWhat I’ve today is to focus on a ethical perspective on a marketing scheme which is seen and experienced in todays world.\n
- Ethical focus on bottled water vs tap water. Esp. in well developed countries.\n\nEthical focus (on the principles of selling bottled water). It is a topic that has received a fair deal of attention since 2009, and as such continue to.\n
- Looking towards numbers, then have the population of the US drink bottled water on a regular basics. \n\n500 million bottles can apparently reach around the earth five times.\n\nGiant business\n
- Looking towards numbers, then have the population of the US drink bottled water on a regular basics. \n\n500 million bottles can apparently reach around the earth five times.\n\nGiant business\n
- Looking towards numbers, then have the population of the US drink bottled water on a regular basics. \n\n500 million bottles can apparently reach around the earth five times.\n\nGiant business\n
- 1. most of the time tap water is cleaner \n2. most of the time people prefer the taste of tap water over bottled water\n3. tap water is in average 2000 times cheaper than bottled water. (think of that for a second. Would you want to pay 2000 dollars for a MRT ticket?)\n
- 1. most of the time tap water is cleaner \n2. most of the time people prefer the taste of tap water over bottled water\n3. tap water is in average 2000 times cheaper than bottled water. (think of that for a second. Would you want to pay 2000 dollars for a MRT ticket?)\n
- 1. most of the time tap water is cleaner \n2. most of the time people prefer the taste of tap water over bottled water\n3. tap water is in average 2000 times cheaper than bottled water. (think of that for a second. Would you want to pay 2000 dollars for a MRT ticket?)\n
- 1. most of the time tap water is cleaner \n2. most of the time people prefer the taste of tap water over bottled water\n3. tap water is in average 2000 times cheaper than bottled water. (think of that for a second. Would you want to pay 2000 dollars for a MRT ticket?)\n
- This is the thesis, my question, my investigation\n
- What kind of marketing job has been done to sell a project that isn’t better than what everyone can access in their own kitchen?\n
- “ “, consider that what is being sold is a worse product, then it doesn’t make sense that sales are as high as they are.\n
- “ “, we can/will only drink so much soda/pop, so companies selling beverages can only go so far.\n
- the companies have a objective of maximasing their sales and the only way they would be able to keep growing in profit would be somehow get people to buy a product.\n
- Summary\n
- 1. “ “, a definition by some.\n2, in other words, you target the competition and depict their product as being worse or harmful to consumers, and frame your product to be the solution.\n3. eg. Drinking companies framed tap water as being unclean and harmful\n
- 1. “ “, a definition by some.\n2, in other words, you target the competition and depict their product as being worse or harmful to consumers, and frame your product to be the solution.\n3. eg. Drinking companies framed tap water as being unclean and harmful\n
- 1. Publicly declare tap water as being bad\n2. Where do you think the follow water brands get their water?\n
- 1. Publicly declare tap water as being bad\n2. Where do you think the follow water brands get their water?\n
- Water brands themselves as 100% natural spring water, because that is what they would like us to believe.\n\n
- \nIt turns out that several massive brands such as Coca cola and pepsi filter tap water and rebrand in their bottles.\n
- \nIt turns out that several massive brands such as Coca cola and pepsi filter tap water and rebrand in their bottles.\n
- mass production = \n - use of oil. There is used more than 18 Million barrels of oil in transport each week. Enough to fill millions of cars.\n\n80% waste = bottles are thrown out, collected and put in landfields or burned and thus polluting even more.\n20% recycled = It turns out that there isn’t an effective recycle system, shipped to less developed countries, where they then might be down-cycled instead, reused for lower quality products and eventually burned. They are simply not re-used.\n\n
- mass production = \n - use of oil. There is used more than 18 Million barrels of oil in transport each week. Enough to fill millions of cars.\n\n80% waste = bottles are thrown out, collected and put in landfields or burned and thus polluting even more.\n20% recycled = It turns out that there isn’t an effective recycle system, shipped to less developed countries, where they then might be down-cycled instead, reused for lower quality products and eventually burned. They are simply not re-used.\n\n
- mass production = \n - use of oil. There is used more than 18 Million barrels of oil in transport each week. Enough to fill millions of cars.\n\n80% waste = bottles are thrown out, collected and put in landfields or burned and thus polluting even more.\n20% recycled = It turns out that there isn’t an effective recycle system, shipped to less developed countries, where they then might be down-cycled instead, reused for lower quality products and eventually burned. They are simply not re-used.\n\n
- So adding the misleading campaigns that state that bottles are recycled and reused, though most seem to be wasted.\n
- So adding the misleading campaigns that state that bottles are recycled and reused, though most seem to be wasted.\n
- So adding the misleading campaigns that state that bottles are recycled and reused, though most seem to be wasted.\n
- \n
- \n
- \n
- \n
- \n
- \n