Playing (with) the market fun facts about the android market

•

5 likes•2,241 views

Yuval Ariav

Presentation videos is at http://www.youtube.com/watch?v=sYcay5XcIiM. Enjoy!

Technology Business

yuval ariav, chief architect at onavo

@yuvalariav

geekographics.com

yuval.ariav@gmail.com

100k’s apps, millions of reviews, 100m’s users

Great update, but…
by AngryBoid – January 15, 2011
it STILL drains battery like crazy. FIX THIS FOR 5 STARS!

top 3 popular issues

crashes / force closes ~35%

sluggishness ~19%

getting ripped off ~17%

excessive permissions suspected malware

intrusive ads
storage issues ~5%
~5% crashes /
battery drain force closes
~6%
~35%
poor ui
~6%

lacking ~7%
engagement

~17%
~19%
getting ripped off
sluggishness /
unresponsiveness

top 3 disturbing issues

suspected malware ~12%

excessive permissions ~12%

intrusive ads ~11%

suspected malware

excessive permissions

intrusive ads

storage issues

crashes / force closes

battery drain

unresponesiveness

lacking engagement

not getting money's worth

poor ui

0 2 4 6 8 10 12 14

uninstall rate (%)

(October)

Location

Network access

Phone calls

Storage

Network state

(October)

0% 10% 20% 30% 40% 50% 0% 10% 20% 30% 40% 50% 60%

review system abuse

bot reviewers
systematically promote games in reviews

market trolls
write only 1-star reviews to numerous apps

some neat controls

app category
“gamers mostly notice these issues: …”

time since launch
“early adopters tend to care about …”

pricing model
“paid app developers should focus on …”

PARTY!

yuval ariav, chief architect at onavo

@yuvalariav

geekographics.com

yuval.ariav@gmail.com

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Playing (with) the market fun facts about the android market

1. yuval ariav, chief architect at onavo @yuvalariav geekographics.com yuval.ariav@gmail.com

2. 100k’s apps, millions of reviews, 100m’s users

3. what are users saying about apps?

6. what issues are being reported?

7. Great update, but… by AngryBoid – January 15, 2011 it STILL drains battery like crazy. FIX THIS FOR 5 STARS!

8. top 3 popular issues crashes / force closes ~35% sluggishness ~19% getting ripped off ~17%

9. excessive permissions suspected malware intrusive ads storage issues ~5% ~5% crashes / battery drain force closes ~6% ~35% poor ui ~6% lacking ~7% engagement ~17% ~19% getting ripped off sluggishness / unresponsiveness

10. what issues are most disturbing?

11.

12. top 3 disturbing issues suspected malware ~12% excessive permissions ~12% intrusive ads ~11%

13. suspected malware excessive permissions intrusive ads storage issues crashes / force closes battery drain unresponesiveness lacking engagement not getting money's worth poor ui 0 2 4 6 8 10 12 14 uninstall rate (%)

14. any interesting use-cases around?

15. (October) Location Network access Phone calls Storage Network state

16. (October) 0% 10% 20% 30% 40% 50% 0% 10% 20% 30% 40% 50% 60%

17. what can we learn about reviewers?

18. review system abuse bot reviewers systematically promote games in reviews market trolls write only 1-star reviews to numerous apps

19. some neat controls app category “gamers mostly notice these issues: …” time since launch “early adopters tend to care about …” pricing model “paid app developers should focus on …”

20. PARTY! yuval ariav, chief architect at onavo @yuvalariav geekographics.com yuval.ariav@gmail.com

Playing (with) the market fun facts about the android market

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