Your SlideShare is downloading. ×
yuilop - MobileMonday Hamburg_07022011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

yuilop - MobileMonday Hamburg_07022011

1,686
views

Published on

Präsentation auf Mobile Monday Event in Hamburg am 07 Februar 2011 zum Thema Kommunikationstrends rund um SMS …

Präsentation auf Mobile Monday Event in Hamburg am 07 Februar 2011 zum Thema Kommunikationstrends rund um SMS

Published in: Technology

2 Comments
2 Likes
Statistics
Notes
No Downloads
Views
Total Views
1,686
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
2
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. “SMS Dead or Alive? Outlook 2011”Mobile Monday HamburgFebruary 7, 2011Jochen Doppelhammer, Founder & CEO of yuilop
    Yuilop © Copyright 2011
  • 2. SMS Alive! ... Voice Dead?
    Channel Technology
    User segments
    Usage trends
    Illustration: Volume Inc. Source: wired.com
    • US and ESP market insights
    • 3. Impact of Smartphones and Mobile Internet growth
    • 4. Future of mobile communication
    Yuilop © Copyright 2011
  • 5. 2011 New Year’s messages via SMS dropped 25% in Spain
    • But 51% of respondents say they still use SMS as primary channel for new years wishes
    • 6. MMS traffic has actually increased by 50% in 2010 in Spain
    • 7. Voice call volume is more or less stable
    • 8. Vodafone clearly states smartphones and social networks as No.1 cause for reduction in SMS volume
    Yuilop © Copyright 2011
  • 9. Facebook’s Mark Zuckerberg on Messaging
    “…highschool kids don’t use email, it’s to slow they use SMS or facebook …”
    http://www.youtube.com/watch?v=HqAHNO0ZBJs&feature=related#t=17s
    Yuilop © Copyright 2011
  • 10. US teens, sending or receiving 3339 texts (SMS) a month
    http://blog.nielsen.com/nielsenwire/online_mobile/u-s-teen-mobile-report-calling-yesterday-texting-today-using-apps-tomorrow/
    Yuilop © Copyright 2011
  • 11. Texting No.1 cell activity of US Teens
    Source: Pew Internet Research | Flowtown
    Yuilop © Copyright 2011
  • 12. US & Worldwide Texting (SMS) Trends
    Source: Pew Internet Research | Flowtown
    Yuilop © Copyright 2011
  • 13. But not only teens socialize a lot via mobile
    Source: Flowtown
    Yuilop © Copyright 2011
  • 14. Digital natives /Millennials communication is fast and short …
    Messaging is
    Illustration: Thomas Ng; Source: http://www.wired.com/magazine/2010/12/st_thompson_short_long/
    … longer format communication, e.g. Voice still continues to be used, but only for in-depth conversations, emergencies or emotional important events
    Yuilop © Copyright 2011
  • 19. Voice activity has decreased 14% among US teens
    http://blog.nielsen.com/nielsenwire/online_mobile/u-s-teen-mobile-report-calling-yesterday-texting-today-using-apps-tomorrow/
    Yuilop © Copyright 2011
  • 20. Phone call dead? … or voice calls just declining?
    Source: http://techcrunch.com/2010/11/13/alexia-phone-home/, http://thenextweb.com/mobile/2011/01/04/voice-is-dead-your-smartphone-is-now-a-notification-device/
    Yuilop © Copyright 2011
  • 21. Japan (again) leading the way in mobile
    NTT DoCoMo (Japan) is leading the way with ARPU split shifted to more than 50% from data revenue, based on change in user behavior, especially among young subscribers, who use increasingly more data instead of talking to each other (Source: Monica Paolini Oct 2010; http://www.fiercebroadbandwireless.com/story/paolini-data-revenues-surpass-voice-revenues-docomo/2010-10-27)
    Yuilop © Copyright 2011
  • 22. Between 30-40% of teens in Western World already have a smartphone
    http://blog.nielsen.com/nielsenwire/online_mobile/a-global-view-of-cellphones-and-youth/
    Yuilop © Copyright 2011
  • 23. More than 30% of user base has smartphones in US
    … but more than 50% sold are still dumb-phones
    http://blog.nielsen.com/nielsenwire/online_mobile/mobile-snapshot-smartphones-now-28-of-u-s-cellphone-market/
    Yuilop © Copyright 2011
  • 24. As phones get smarter, pipes get dumber“Mobile operators and the Trojan Horse”
    • Mobile operator sales depend on heavily subsidized smartphones, e.g. Verizon’s iphone breaking all records
    • 25. Struggling to re-define themselves while realizing that customer relationship moves to content & software (app/UX) layer
    • 26. Some MNOs adapt and focus on efficient network operations and start independent cross-operator startups
    • 27. Others try to keep controling the whole value chain from within their organization
    Yuilop © Copyright 2011
  • 28. Social networks will help Mobile VoIP grow rapidly
    Mobile is reaching a strategic inflection point
    Mobile VoIP to reach 139 Million users by 2014 … ONLY? Linear forecast? (Source: In-Stat market analyst Amy Cravens, Feb 2011)
    • Skype recently reached 25 million concurrent users
    • 29. Facebook has over 600 million users
    • 30. Vonage Facebook mobile VoIP application
    • 31. Google claims 300,000 Android phones are activated daily, all of them can have a mobile VoIP app activated
    • 32. Google Voice live in US with free calls
    • 33. T-Mobile US subscriber use mobile VoIP nearly twice that of total responders
    http://www.wpp.com/wpp/marketing/reportsstudies/theinflectionpoint.htm
    Yuilop © Copyright 2011
  • 34. Perfect storm getting ready for mobile operators if they don’t adapt their business models
    North American mobile operators may be unprofitable by 2013, Western European operators by 2014 or 2015(Source: Tellabs and Analysus mason Feb 2011 )
    • Dramatic growth in mobile data traffic is putting increased pressure on mobile networks
    • 35. Mobile Video will drive traffic growth
    • 36. Mobile operators looking for data offloading solutions e.g. wifi
    • 37. Wholesale cost of mobile data in US double that of current European rates
    Yuilop © Copyright 2011
  • 38. Texting is the new talking!
    SMS & Voice are not dead, just “phone calls” are!
    What about Video Chat!?
    • Skype bought Qik
    • 39. Facebook is testing Video calling
    Yuilop © Copyright 2011
  • 40. MoMo Hamburg Sneak Previewyuilop – coming soon to Germany
    beta
    Der neueKommunikationsdienstfür Smartphones – bald in Deutschland…
    Yuilop © Copyright 2011
  • 41. Pay less, talk more!
    Contact:
    Jochen Doppelhammer
    Barcelona, Spain
    @yuilop_de
    http://yuilop.com/de/
    Yuilop © Copyright 2011