“SMS Dead or Alive? Outlook 2011”Mobile Monday HamburgFebruary 7, 2011Jochen Doppelhammer, Founder & CEO of yuilop<br />Yu...
SMS Alive! ... Voice Dead?<br />Channel Technology<br />User segments <br />Usage trends<br />Illustration: Volume Inc. So...
Impact of Smartphones and Mobile Internet growth
Future of mobile communication</li></ul>Yuilop © Copyright 2011<br />
2011 New Year’s messages via SMS dropped 25% in Spain<br /><ul><li>But 51% of respondents say they still use SMS as primar...
MMS traffic has actually increased by 50% in 2010 in Spain
Voice call volume is more or less stable
Vodafone clearly states smartphones and social networks as No.1 cause for reduction in SMS volume</li></ul>Yuilop © Copyri...
Facebook’s Mark Zuckerberg on Messaging<br />“…highschool kids don’t use email, it’s to slow they use SMS or facebook …”<b...
US teens, sending or receiving 3339 texts (SMS) a month<br />http://blog.nielsen.com/nielsenwire/online_mobile/u-s-teen-mo...
Texting No.1 cell activity of US Teens<br />Source: Pew Internet Research | Flowtown<br />Yuilop © Copyright 2011<br />
US & Worldwide Texting (SMS) Trends<br />Source: Pew Internet Research | Flowtown<br />Yuilop © Copyright 2011<br />
But not only teens socialize a lot via mobile <br />Source: Flowtown<br />Yuilop © Copyright 2011<br />
Digital natives /Millennials communication is fast and short …<br />Messaging is<br /><ul><li>Asynchronous
More private
Less intrusive
“Faster”
Easier</li></ul>Illustration: Thomas Ng; Source: http://www.wired.com/magazine/2010/12/st_thompson_short_long/<br />… long...
Voice activity has decreased 14% among US teens<br />http://blog.nielsen.com/nielsenwire/online_mobile/u-s-teen-mobile-rep...
Phone call dead? … or voice calls just declining?<br />Source: http://techcrunch.com/2010/11/13/alexia-phone-home/, http:/...
Upcoming SlideShare
Loading in …5
×

yuilop - MobileMonday Hamburg_07022011

2,075 views

Published on

Präsentation auf Mobile Monday Event in Hamburg am 07 Februar 2011 zum Thema Kommunikationstrends rund um SMS

Published in: Technology
2 Comments
2 Likes
Statistics
Notes
No Downloads
Views
Total views
2,075
On SlideShare
0
From Embeds
0
Number of Embeds
29
Actions
Shares
0
Downloads
0
Comments
2
Likes
2
Embeds 0
No embeds

No notes for slide

yuilop - MobileMonday Hamburg_07022011

  1. 1. “SMS Dead or Alive? Outlook 2011”Mobile Monday HamburgFebruary 7, 2011Jochen Doppelhammer, Founder & CEO of yuilop<br />Yuilop © Copyright 2011<br />
  2. 2. SMS Alive! ... Voice Dead?<br />Channel Technology<br />User segments <br />Usage trends<br />Illustration: Volume Inc. Source: wired.com<br /><ul><li>US and ESP market insights
  3. 3. Impact of Smartphones and Mobile Internet growth
  4. 4. Future of mobile communication</li></ul>Yuilop © Copyright 2011<br />
  5. 5. 2011 New Year’s messages via SMS dropped 25% in Spain<br /><ul><li>But 51% of respondents say they still use SMS as primary channel for new years wishes
  6. 6. MMS traffic has actually increased by 50% in 2010 in Spain
  7. 7. Voice call volume is more or less stable
  8. 8. Vodafone clearly states smartphones and social networks as No.1 cause for reduction in SMS volume</li></ul>Yuilop © Copyright 2011<br />
  9. 9. Facebook’s Mark Zuckerberg on Messaging<br />“…highschool kids don’t use email, it’s to slow they use SMS or facebook …”<br />http://www.youtube.com/watch?v=HqAHNO0ZBJs&feature=related#t=17s<br />Yuilop © Copyright 2011<br />
  10. 10. US teens, sending or receiving 3339 texts (SMS) a month<br />http://blog.nielsen.com/nielsenwire/online_mobile/u-s-teen-mobile-report-calling-yesterday-texting-today-using-apps-tomorrow/<br />Yuilop © Copyright 2011<br />
  11. 11. Texting No.1 cell activity of US Teens<br />Source: Pew Internet Research | Flowtown<br />Yuilop © Copyright 2011<br />
  12. 12. US & Worldwide Texting (SMS) Trends<br />Source: Pew Internet Research | Flowtown<br />Yuilop © Copyright 2011<br />
  13. 13. But not only teens socialize a lot via mobile <br />Source: Flowtown<br />Yuilop © Copyright 2011<br />
  14. 14. Digital natives /Millennials communication is fast and short …<br />Messaging is<br /><ul><li>Asynchronous
  15. 15. More private
  16. 16. Less intrusive
  17. 17. “Faster”
  18. 18. Easier</li></ul>Illustration: Thomas Ng; Source: http://www.wired.com/magazine/2010/12/st_thompson_short_long/<br />… longer format communication, e.g. Voice still continues to be used, but only for in-depth conversations, emergencies or emotional important events<br />Yuilop © Copyright 2011<br />
  19. 19. Voice activity has decreased 14% among US teens<br />http://blog.nielsen.com/nielsenwire/online_mobile/u-s-teen-mobile-report-calling-yesterday-texting-today-using-apps-tomorrow/<br />Yuilop © Copyright 2011<br />
  20. 20. Phone call dead? … or voice calls just declining?<br />Source: http://techcrunch.com/2010/11/13/alexia-phone-home/, http://thenextweb.com/mobile/2011/01/04/voice-is-dead-your-smartphone-is-now-a-notification-device/<br />Yuilop © Copyright 2011<br />
  21. 21. Japan (again) leading the way in mobile<br />NTT DoCoMo (Japan) is leading the way with ARPU split shifted to more than 50% from data revenue, based on change in user behavior, especially among young subscribers, who use increasingly more data instead of talking to each other (Source: Monica Paolini Oct 2010; http://www.fiercebroadbandwireless.com/story/paolini-data-revenues-surpass-voice-revenues-docomo/2010-10-27)<br />Yuilop © Copyright 2011<br />
  22. 22. Between 30-40% of teens in Western World already have a smartphone<br />http://blog.nielsen.com/nielsenwire/online_mobile/a-global-view-of-cellphones-and-youth/<br />Yuilop © Copyright 2011<br />
  23. 23. More than 30% of user base has smartphones in US<br />… but more than 50% sold are still dumb-phones<br />http://blog.nielsen.com/nielsenwire/online_mobile/mobile-snapshot-smartphones-now-28-of-u-s-cellphone-market/<br />Yuilop © Copyright 2011<br />
  24. 24. As phones get smarter, pipes get dumber“Mobile operators and the Trojan Horse”<br /><ul><li>Mobile operator sales depend on heavily subsidized smartphones, e.g. Verizon’s iphone breaking all records
  25. 25. Struggling to re-define themselves while realizing that customer relationship moves to content & software (app/UX) layer
  26. 26. Some MNOs adapt and focus on efficient network operations and start independent cross-operator startups
  27. 27. Others try to keep controling the whole value chain from within their organization</li></ul>Yuilop © Copyright 2011<br />
  28. 28. Social networks will help Mobile VoIP grow rapidly<br />Mobile is reaching a strategic inflection point <br />Mobile VoIP to reach 139 Million users by 2014 … ONLY? Linear forecast? (Source: In-Stat market analyst Amy Cravens, Feb 2011)<br /><ul><li>Skype recently reached 25 million concurrent users
  29. 29. Facebook has over 600 million users
  30. 30. Vonage Facebook mobile VoIP application
  31. 31. Google claims 300,000 Android phones are activated daily, all of them can have a mobile VoIP app activated
  32. 32. Google Voice live in US with free calls
  33. 33. T-Mobile US subscriber use mobile VoIP nearly twice that of total responders</li></ul>http://www.wpp.com/wpp/marketing/reportsstudies/theinflectionpoint.htm<br />Yuilop © Copyright 2011<br />
  34. 34. Perfect storm getting ready for mobile operators if they don’t adapt their business models<br />North American mobile operators may be unprofitable by 2013, Western European operators by 2014 or 2015(Source: Tellabs and Analysus mason Feb 2011 )<br /><ul><li>Dramatic growth in mobile data traffic is putting increased pressure on mobile networks
  35. 35. Mobile Video will drive traffic growth
  36. 36. Mobile operators looking for data offloading solutions e.g. wifi
  37. 37. Wholesale cost of mobile data in US double that of current European rates</li></ul>Yuilop © Copyright 2011<br />
  38. 38. Texting is the new talking!<br />SMS & Voice are not dead, just “phone calls” are!<br />What about Video Chat!?<br /><ul><li>Skype bought Qik
  39. 39. Facebook is testing Video calling </li></ul>Yuilop © Copyright 2011<br />
  40. 40. MoMo Hamburg Sneak Previewyuilop – coming soon to Germany<br />beta<br />Der neueKommunikationsdienstfür Smartphones – bald in Deutschland…<br />Yuilop © Copyright 2011<br />
  41. 41. Pay less, talk more!<br />Contact:<br />Jochen Doppelhammer<br />Barcelona, Spain<br />@yuilop_de<br />http://yuilop.com/de/<br />Yuilop © Copyright 2011<br />

×