(youthlab indo) Why zero means nothing:coca-cola brand among Indonesian youths


Published on

Indonesian youth have peculiar drinking habit, for example soda is not use solely to wipe out thirst but surprizingly gas in stomach as well. Find out why coca-cola is not in the short list of indonesian youth favorite brand
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, studi anak muda

Published in: Business
1 Comment
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

(youthlab indo) Why zero means nothing:coca-cola brand among Indonesian youths

  1. 1. Why ‘Zero’ Means ‘Nothing’ Research Insight by Youth Laboratory Indonesia 1 www.enterthelab.com
  2. 2. #1. Basic understanding of Indonesian Youth Tribes Almost in every school/campusyouth are dichotomized between the so called “ideological” & “hedonistic” ones. These peer group separation create two different, unique, and indigenous values. But surprisingly, they have the same rejection tendency towards soda. Event the ‘zero’ ones have null effect. 2 www.enterthelab.com
  3. 3. #2 Characteristic of a “hedonistic” youth Individualistic Mobile Active on twitter & foursquare Keep up with the latest social currency Influenced by western trends Magazines & internet as source of information Liberal & pro-democracy 3 www.enterthelab.com
  4. 4. #3 Characteristic of an “ideological” youth Collectivistic More offline than online Active on facebook & mail group Keen to outbound activities Influenced by middle east trends Keep up with the latest news on middle east Socialist & pro-religious republic 4 www.enterthelab.com
  5. 5. www.enterthelab.com 5 #4. Political determinants:why zero means nothing “We don’t buy & drink coke because we know that the profit will go straight to support the war against our own brother/sister” -ideological youth-
  6. 6. www.enterthelab.com 6 #4. Lifestyle determinant: why zero means nothing “we don’t drink coke because it will make us look fat, we’re more into healthy living” -hedonistic youth-
  7. 7. www.enterthelab.com 7 Find out more determinants ‘why zero means nothing’ & the indigenous approach towards Indonesian youth
  8. 8. Indonesian Youth Trends 2011 Report Out Now Catch all of our Youth Trends Report out January 2011 Indonesian Youthniverse 3/3 series: 1/3 Indonesian Mobile Trends 2/3 Indonesian Auto Trends 3/3 Female-Millennial Moms Trends Visit our web for more info www.enterthelab.com Or contact: Muhammad Faisal Faisal_sii@yahoo.com Tara Talita Tara.talita@gmail.com The first repository of Indonesian youth culture & behavioral insights Youth Laboratory Indonesia www.enterthelab.com