Revista de Noticias de Ventas Directas con 4Life.

1. Special reprint edition
Serving the Direct Selling and Network Marketing Executive Since 2004 Volume 8, Issue 5 • May 2012
A 4Life Legacy
Of Global Service
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2. New Perspectives Top Desk with Steve Tew
When I think about what differentiates direct selling from other methods of business,
one principle comes to mind: service. As corporate representatives, we exist to serve
our business builders and our customers. Leaders grow their businesses by serving the
needs of their organizations. Home-based businesses thrive when their owners actively
address the needs of their communities.
E
xpressions of service make countless opportunities exist for us
us attractive to partners who to positively impact the lives of those
bring with them many personal with whom we conduct business. Still,
strengths. Together, with a commitment without a structured approach to service,
to helping others, we grow—or, as we say it’s difficult to discuss how, exactly, 4Life®
at 4Life®: Together, Building People®. distributors can benefit as ambassadors
of a service-oriented brand.
Corporate Social Responsibility
Professionals in the retail sector refer to A Programmatic Approach to Service
the benefits of corporate social responsibility No matter our individual titles or day-to-
(CSR) as intangible. As a direct seller, I see the day responsibilities, our primary collective
benefits of CSR manifest themselves in many goal is to serve the needs of our leaders
identifiable ways, including but not limited to: in the field. As an executive management
•• Brand appeal for purposes of prospecting team, we partner with distributors
•• Customer loyalty for purposes through participation. At the same time,
of retention experience has shown me that service
•• Corporate respectability for purposes of flourishes when organizations themselves
public relations are structured in ways that support the
When we engage in a model built types of behavior our brand professes
upon person-to-person relationships, to embrace.
4Life Partners with First Lady 4Life President Steve Tew speaks about advancements
in Science, Success, and Service in his annual State
of Colombia of the Company address.
At 4Life, we oversee two major initiatives
engineered to provide you, our worldwide
4Life independent distributors, with
opportunities to provide acts of service. The
first is our non-profit Foundation 4Life®
organization. The second is our for-profit
4Life Fortify® program.
Service flourishes when
organizations themselves
are structured in ways
that support the types
From left to right: 4Life Director of Spanish Field Development Deborah Dixon, Chief Operations
Officer Danny Lee, First Lady of Colombia María Clemencia de Santos, and General Manager of
of behavior our brand
Colombia Oscar Villabona professes to embrace.
2 ©2012 Direct Selling News. All Rights Reserved. Material may not be reproduced in whole or in part in any form without written permission. | www.directsellingnews.com

3. Top Desk with Steve Tew New Perspectives
Foundation 4Life®
In 2006, we formalized our
distributes the product, either on its
own or through Feed The Children, our Service-Minded
commitment to service by launching a
non-profit organization, Foundation
third-party partner.
At our international convention last Relationships
4Life. The charity is field-driven in month in Philadelphia, Pennsylvania,
order to address community concerns we announced that since the program’s
wherever independent distributors inception, more than two million 4Life
conduct business, with a particular focus Fortify meals have been provided to
on children. To date, Foundation 4Life hungry children and families around the
has completed philanthropic projects in world, including the United States, the
more than 20 countries. Philippines, Costa Rica, Ecuador, the
Although these projects vary in Dominican Republic, Honduras, Peru,
size—our expansion of La Casa Rosada and Colombia.
orphanage in the Dominican Republic; In Bogotá, Colombia, we enjoyed the
the construction of a community feeding unique opportunity to partner with First
center in Jardines del Norte, Honduras; Lady of Colombia María Clemencia de
our sponsorship of the Children’s Santos. The project spanned a month’s
Village in Hyderabad, India; support time, beginning with our shipment
of children’s orphanage programs in of 8,500 bags of 4Life Fortify® from
Malaysia; and our work with victims of Norfolk, Virginia, aboard the Sun
In
natural disasters around the world— Round cargo vessel. A 40-foot container
each project includes a variety of carried 19 pallets of 440 bags apiece.
addition to 4Life
components that reflect the foundation’s corporate programs,
mission of Building a Legacy of Service. By committing we look for positive
1. Programs include direction from ourselves to acts of
you, our in-country field leadership.
genuine service, we alliances in the global
2. Projects are funded by proceeds
from distributors, employees, and strengthen existing marketplace. 4Life is a good-
corporate contributions. partnerships and open standing member of more
3. Opportunities that allow for doors to new ones. than 12 international Direct
hands-on participation and long-
lasting relationships, as opposed After joining the First Lady’s military Selling Associations (DSA)
to one-off monetary gifts, are the convoy in Bogotá, 4Life representatives
primary focus. completed the journey via helicopter to
and partners with the Direct
Puerto Libertador. There, on behalf of Selling Education Foundation
4Life Fortify® the Colombian government and 4Life
With offices in 22 countries to distributors around the world, they
(DSEF), whose mission is
serve independent distributors on five distributed 2,200 bags of 4Life Fortify to to engage and educate the
continents, we regularly encounter a 400 local families. The local Red Cross
need for better nutrition. This issue is received the remainder of the shipment.
public about how direct
pervasive. It affects communities here selling empowers people,
in the United States and less developed Commitment to Serve
nations around the world. By committing ourselves to acts of
supports communities,
In 2010, we launched the for-profit genuine service, we strengthen existing and strengthens
4Life Fortify program. 4Life Fortify partnerships and open doors to new
is a high-quality meal of rice, lentils, ones. Our commitment to service
economies worldwide.
and beans, along with a nutritional as a way of building business is one
complex of vitamins, minerals, and our hallmark that distinguishes 4Life® as a
exclusive 4Life Transfer Factor® immune world leader on the Direct Selling News
system support. Each bag contains Global 100 list.
12 adult servings or 24 children’s
Steve Tew is the President of
servings. The program empowers our
4Life Research.
distributors to purchase the product
and receive commissions. 4Life then
©2012 Direct Selling News. All Rights Reserved. Material may not be reproduced in whole or in part in any form without written permission. | www.directsellingnews.com 3

4. 4Life Ranks Among the
Top 50 Companies on
the Direct Selling News
Global 100
Venezuela: 152%
#45 Ecuador: 35% Colombia: 22%
Europe: 58% Taiwan: 33% Philippines: 22%
Thailand: 48% Peru: 30% Mexico: 20%
Pacific Region: 44% Korea: 27% Eurasia: 19%
Since launching in 1998, 4Life has grown every year, year
over year. 2011 was another record-setting year for 4Life
and 2012 continues at another record-setting pace.
Learn how to build with science, success, and service.
Speak with your local 4Life distributor.
www.4life.com
For more information, please contact your distributor:
www.youtube.com/4liferesearch
www.facebook.com/4life
www.twitter.com/4liferesearch