A look back upon the first 5 weeks of Integrated Media 2 through an analysis of my blog and online identity.

1. YEARINGCAT
THE CREATION OF AN ONLINE IDENTITY

2. WHERE TO START
• Who do I want to be?
Yearingcat
• Is this identity „me‟ or is it someone else?
Yearingcat vs. Blake O‟Neill
• Spreading what I consume across platforms
twitter.com/blakewoneill
tumblr.com/yearingcat
wordpress.com/yearingcat
raws.adc.edu.au/blog2/~s3331647
• “When people assume you share everything, they don’t ask you about
what you don’t share” Boyd. D (2012)

3. • The good things in life
YEARINGCAT •
•
Film, TV, Travel, Clothing
All represented in the below
INFLUENCE
• Combining visual gratification with
ponderings

4. WHAT TO BECOME
Decide – is this for Blake, or an identity I have created?
Yearingcat is me.
It gives me a barrier between my personal and professional
profile.
It still incorporates everything that is me. Blake O‟Neill is
yearingcat. Yet gives me a way to channel inspiration that
doesn‟t immediately designate to me as a person.
Relevant blog link:
Who do I want to be?

5. INITIATING THE
CHANGE
twitter.com/blakewoneill twitter.com/yearingcat

6. INITIATING THE
CHANGE

7. YEARINGCAT TUMBLR

8. YEARINGCAT
TWITTER

9. • Taking the focus away from RMIT
• Building a like minded audience
AUDIENCE
• Find people who are similarly inspired and
enjoy images like those below

10. AUDIENCE INFLUENCE
ON CONTENT
How do you attract an audience? Get involved in one.
Then, let your content do the work.
= the hub. Predominately text based, wordpress acts as a diary, a
log, of university exercises and day to day inspiration.
= the visual add on. Tumblr enables yearingcat to have a visual
voice, speaking about what yearingcat is, what it likes and what
inspires it.
= a broadcast platform. With the ability to reach a wider audience
across a different platform, twitter gives yearingcat the ability to
combine wordpress posts, tumblr posts, instagram images and vimeo
videos also allowing direct interaction with the audience.

11. WHERE TO FROM
HERE
• Branching out and collating platforms
Pinterest + LinkedIn
• Make it marketable
• Expanding the brand that is „yearingcat‟
Soundcloud + Vimeo
• Building one‟s community and brand is a work in progress

12. YEARINGCAT
Presentation by Blake O‟Neill
Relative Links:
wordpress.com/yearingcat
twitter.com/yearingcat
tumblr.com/yearingcat
References:
Boyd, D. (2012) “Participating in the Always-On Lifestyle” The Social Media
Reader. New York, New York University Press: 71-76