2. 7-in-7 User Testing
Project:
day 5- “haze” poster
Way of introduction:
Put it in subway and observe
people’s reaction
Purpose:
Whether such experimental QR
codes poster is able to attract
people in public area.
12年10月1日星期一
3. 7-in-7 User Testing
Observation results:
No one scan it. Some people just look at it.
Viewer’s feedback:
Julia, student: “It’s interesting. But there is no any exact useful
information. It can’t attract me so I’m not scan it. ”
Claudia,designer: I’m always idling when I take subway. Even
if I’m interested in the content, it’s too tired to take out my
phone and scan it.
Interesting feedback:
When I stored my poster. A man(looks like a students)
asked me what’s behind QR codes.
12年10月1日星期一
4. 7-in-7 User Testing
Conclusion:
It can draw people’s attention. But the effects are
limited. QR code can be a creative point. But the main
purpose should be very clear so that users are available
getting the ideas we trying to say.
12年10月1日星期一
5. 7-in-7 User Testing
What I get from observation:
The important factor for a poster is always the
information, no matter what kind of creative ideas
designer want to use to catch individuals attention in it.
Subway is a really interesting place, it seems that most of the
passengers have a lot of spare time need to be killed and that’s
designer’s good opportunity. While the truth is, maybe they really
take subway as a place to have a rest and think nothing.
12年10月1日星期一
