Integration of social media into an existing PR architecture<br />NIKHIL KUMAR<br />
Links & Contacts<br />This presentation is available on SlideShare<br />http://www.slideshare.net/yaake<br />Skype: nikhil...
PR’s Era Of Apartheid Is Ending<br />
A Few Common Myths About Social Media<br />
MYTH<br />1. Social Media Is A Great Alternative To Traditional PR & Marketing<br />
2. Social Media Is Cheaper Than A Traditional PR Approach<br />MYTH<br />
MYTH<br />3. Ideas Spread Because They Are Essentially ‘Good’<br />
The Indian Scenario<br />
Who Needs Graphs & Statistics & Other Boring Numbers?<br />
Some Interesting Tools To Be Considered<br />
We Use It Already. Sort Of.<br />Disclaimer: The above screenshot has been used as an example. Sujit John’s permission has...
What ‘More’ Can We Offer? <br />
Better Market Research<br />
Better Competition Analysis<br />
Better Relations With Stakeholders<br />
End Of The Monologue<br />Better Dialog For The Brand<br />
Better Reach For Consumers<br />
Better Book-keeping<br />
An Example Of A Perfect Social Media Strategy<br />
And On The Other Hand…<br />YoutubeTags:<br />Anti-Starbucks Video<br />Stop Starbucks<br />
The Three Mantras Of Social MediaEVOLVE. COMMUNICATE. BE HONEST.<br />
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Integrating Social Media Into Existing PR Architechture

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This presentation was a talk I gave at the Annual Conference of K2 Communications held on January 28, 2011 in Bangalore.
The presentation explores the myths about social media, how the integration of social media tools and techniques into an existing PR strategy can help brands and consumers and finally, explores some of the interesting campaigns that have been run in the past.


No part of this presentation may be copied/downloaded/used elsewhere without the express written permission of Nikhil Kumar.

Published in: Business, Technology
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Integrating Social Media Into Existing PR Architechture

  1. 1. Integration of social media into an existing PR architecture<br />NIKHIL KUMAR<br />
  2. 2. Links & Contacts<br />This presentation is available on SlideShare<br />http://www.slideshare.net/yaake<br />Skype: nikhil.kmr<br />Twitter: nikhl_kumar<br />Cell: +91 98860 76108<br />Email: nikhil.kmr@live.com<br />
  3. 3. PR’s Era Of Apartheid Is Ending<br />
  4. 4. A Few Common Myths About Social Media<br />
  5. 5. MYTH<br />1. Social Media Is A Great Alternative To Traditional PR & Marketing<br />
  6. 6. 2. Social Media Is Cheaper Than A Traditional PR Approach<br />MYTH<br />
  7. 7. MYTH<br />3. Ideas Spread Because They Are Essentially ‘Good’<br />
  8. 8. The Indian Scenario<br />
  9. 9. Who Needs Graphs & Statistics & Other Boring Numbers?<br />
  10. 10. Some Interesting Tools To Be Considered<br />
  11. 11. We Use It Already. Sort Of.<br />Disclaimer: The above screenshot has been used as an example. Sujit John’s permission has not been sought. No laws have been broken here. <br />Really. <br />
  12. 12. What ‘More’ Can We Offer? <br />
  13. 13. Better Market Research<br />
  14. 14. Better Competition Analysis<br />
  15. 15. Better Relations With Stakeholders<br />
  16. 16. End Of The Monologue<br />Better Dialog For The Brand<br />
  17. 17. Better Reach For Consumers<br />
  18. 18. Better Book-keeping<br />
  19. 19. An Example Of A Perfect Social Media Strategy<br />
  20. 20. And On The Other Hand…<br />YoutubeTags:<br />Anti-Starbucks Video<br />Stop Starbucks<br />
  21. 21. The Three Mantras Of Social MediaEVOLVE. COMMUNICATE. BE HONEST.<br />

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