1. Presentation for
Prevention for Health Caucus
Massachusetts State House
July 17, 2012
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2. Agenda
• About WWCMA
• Best Practices in the field of Worksite
Health Promotion
• Massachusetts Perspective
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3. Mission
• The Worksite Wellness Council of Massachusetts aims
to:
– promote worksite wellness within the business community
– create a community and peer group of worksite health promotion
professionals
– represent health promotion professionals as a common voice on
professional matters
– implement quality professional development activities
– facilitate communication and networking about health promotion
matters amongst worksite health promotion professionals,
business and education communities, and general communities.
– grow by increasing membership, improving services and
continuing innovation
– liaise with other Massachusetts and national professional
organizations focused on worksite health promotion.
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4. WWCMA Accomplishments
• Established a 501c3 non-profit MA corporation
• Established governance structure and
committees
• Recruited over 50 volunteers
• Held seven educational events in 2011 and five
events and one certification program in 2012
• Building relationships with like-minded
organizations
• Recruited 35 MA companies as members in the
first 60 days of membership drive
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5. Our Sponsors
Gold Level Sponsor
Silver Level Sponsor
Bronze Level Sponsor
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6. Our Members
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7. Programs
• Practitioner Focused Programs
• Training/Certification Programs
• Annual Conference
• Collaborative Events
– New England Human Resources Association
– New England Employee Benefits Council
– International Society of Certified Employee Benefit
Specialists - Boston Chapter
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8. WWCMA First Annual Conference
Save the Date: Wednesday, September 19 th
Dee Edington, Ph.D. John Auerbach, MBA
University of Michigan, Health Research Center Commissioner, MA Department of Public Health
Author – “Zero Trends
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9. Best Practices in Worksite Wellness
• Strategic Planning
• Leadership Engagement
• Program Level Management
• Comprehensive Programs
• Engagement Methods
• Measurement and Evaluation
Source: Health Enhancement Research Organization, www.the-hero.org
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10. Strategic Planning
• Gathering data as
basis for the plan
• Formal, written
strategic plan with
measurable objectives
• Plans to address
population segments,
i.e., hard to reach
segments
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11. Leadership Engagement
• Commitment and support from senior leadership
• Managers at all levels involved and supportive
• Leadership structure:
– Wellness Champion
– Wellness Committee or Reps
• Supportive environment
• Support policies
• Creating a culture of health
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12. Program Level Management
• Program and benefits integration
• Health benefit design supports prevention and
consumer accountability/decision making
• Health benefit design support overall program
goals and objectives
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13. Comprehensive Programs
• Comprehensive programs
include:
– Data Gathering (Health Assessment)
– Educational Resources and Campaigns
– Lifestyle Management/Behavior
Modification
– Consumer Medical Decision Support
– Disease Management
– Evidence or Science-based Behavioral
change principles
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14. Engagement Methods
• Communications practices
• Awareness and education programs
• Incentives
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15. Measurement and Evaluation
• Established plan for measurement and
evaluation
• Areas of measurement:
– Participation
– Program cost
– Impact
• Communicating performance
data regularly
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16. The HERO Scorecard
• Free, publically available assessment to
monitor and manage your program
• Uses for the scorecard:
– Inventory to guide strategic planning
– Indicator of program success
– Comparative/benchmarking tool
• www.the-hero.org
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17. Accreditation Program
• New workplace health promotion accreditation program –
Released July 2, 2012
• US Healthiest is a nonprofit, public-private collaboration co-
founded by CDC and state and local public health organizations
• Focused on 3 key areas:
• Organizational Engagement and Alignment
• Population Health Management and Well-being
• Outcomes Reporting
• www.ushealthiest.org
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18. Massachusetts Initiatives
• Healthy People/Healthy Economy Report Card =
B grade
• Public Health Initiatives
– Mass in Motion/Working on Wellness Program
• 48 organizations/50,000 MA employees
• 2012-2013 cohort – 15 employers, 12,000 employees
• Legislative Initiatives
– Group Purchasing Collaboratives
– Connector Wellness Track
– GIC
• Non-profit initiatives
– The Alliance for Business Leadership 18

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