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1. How to Deliver Qualified Prospects in Pay Per Click Marketing
Make you’re PPC Advertising Operate in Harmony with Your Entire Digital Marketing Strategy!
Merely investing in a Pay Per Click Marketing campaign will not help. You need to
make it an integral part of your overall campaign and ensure consistency in
messaging and positioning across both paid and organic channels. Consider the
following factors:
1. SEO Strategy: PPC campaign should not be isolated from Search Engine
Optimization (SEO). Consistency in the message you deliver through the ads and your
organic search results landing page will have a measurable impact on your overall
strategy.
2. Competitive Search and Visibility: PPC campaigns help capture keywords that
actually aid conversion. You need to invest in extensive and ongoing research to
identify keywords that will increase your visibility.
3. Data Analytics: Compare data gathered from both your organic and PPC
campaigns
to
understand
your
buyers'
behaviour
and
optimize
campaign
effectiveness.
4. Targeted advertising: Link your landing page directly to your ad. Ensure that the
call to action is visible on the first click.
5. Digital Marketing Budget: Determine the maximum cost you are ready to incur
per lead since it plays a key role in determining your advertising cost. You can either
pay a flat rate for each click or opt for a bid-based program.
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ehmidan@wsiweblinksolutions.com
ehmidan@wsiweblinksolutions.com