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Similar to Web analytics for sane people (20)
Web analytics for sane people
- 3. ahem
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wease
- 37. QUANTITY
HOW MANY? VISITS
PEOPLE
PAGEVIEWS
- 41. QUANTITY
VISITORS UNIQUE VISITOR
1 PERSON 1 PERSON
1 TIME 1+ TIMES
A VISIT A PERSON
- 50. QUALITY
OMG WHAT THE HELL'S
GOING ON! UNIVERSE
ENDING PARADOX
AARRRGHHH!!!!
- 53. CONTEXT
WHAT’S GOING ON?
WHERE ARE YOU FROM?
WHAT DO YOU NEED?
- 56. CONTEXT
MEDIUM WHAT KIND
SOURCE WHERE
- 67. VALUE
WHAT’S IT WORTH TO YA?
- 68. VALUE
YOU MUST KNOW:
THE GOAL
THE THANK YOU PAGE
- 69. VALUE
YOU MUST KNOW:
THE GOAL
THE THANK YOU PAGE
- 70. VALUE
BASIC GOAL
AN E-MAIL SIGNUP
- 109. Query
Content
+ Bounce rate
Intent
- 127. 1. Determine goals.
2. Get set up.
3. Track quantity, quality,
conversions and value.
4. Don’t worry about hits or the
other guy.
- 129. Me:
@portentint
plus.google.com/+IanLurie
Editor's Notes
- Quantity is the basic building block for analytics. Without it, you’ve got no context or perspective on your data.
- Quantity is the basic building block for analytics. Without it, you’ve got no context or perspective on your data.
- Quantity is the basic building block for analytics. Without it, you’ve got no context or perspective on your data.
- A caution – always be aware…
- …of quanties. Remember how I said they’re building blocks?